2011-5c-2

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: [email protected]

Centr

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Graphic Designer OF THE YEAR

kimpatishnock


L E T T E R O F R E C O M M E N D A T I O N

January 20, 2010

Dear CNBAM Judges:

I am pleased to write this letter of recommendation for Kim Patishnock for CNBAM’s Graphic Designer of the Year.

Kim has worked as a graphic designer at Central Michigan Life for more than two years. I was immediately struck with her abilities to not only create effective advertising for a broad spectrum of advertisers, but to do so under the pressure of daily deadlines and the demands of 20 account executives.

I think this is one of the things that truly sets Kim apart from the many good designers we’ve had over the years. Kim has always approached her role here with the complete understanding of her responsibilities to the advertising department’s success. Kim is a true team player in every sense of the word.

With our bonus structure of paying for spec ads created, it would have been easy for Kim to simply have just cranked out average, effortless designs. But Kim understands the greater purpose of her work. She understands the investment the advertiser is making in Central Michigan Life, she understands the credibility of our staff to produce designs the customer cannot get elsewhere, and the longevity of the relationships we are trying to build with these businesses.

Kim never backs down from taking the time to design ads that go beyond the clients’ expectations. She takes the time to find the “right” art, choose the “right” font, and present the “right” design. Kim will stay until she satisfies the customer.

And, if Kim can’t find the right art, she creates it. Kim is a phenomenal illustrator. When given the challenge of creating something unique and original for our Best of Central Michigan 10th Anniversary cover, she surpassed our expectations. Thinking out of the box, she merged photography with original, color illustrations to create a fun and memorable twist on Godzilla and one of the water towers in our community. As a matter of fact Kim’s work on that earned her attention from the news side of CM LIFE, and she is now our daily editorial cartoonist.

Kim has also served a critical role in our advertising departments move to web. She has a strong grasp of web advertising design, creating unique button, rectangle and banner ads for a wide range of customers. She truly has experience in all aspects of the newspaper business. Amazingly, Kim is still able to balance the load of full-time student with being a part-time graphic artist and newspaper cartoonist.

Kim also expects back what she gives. And, I mean that in a positive way. She has earned the respect of our student advertising and professional management staffs by taking on the role of team leader among the graphic designers. Kim has helped all of us understand the important responsibilities the designers have in the advertising department’s success. It isn’t about who is the best salesperson, it is about the team.

Through it all, Kim approaches her work with an amazing sense of humor, and keeps things in the office calm under the stress of deadlines. It isn’t unusual to hear her cracking jokes or see her break out in one of her trademark ear-to-ear smiles. She is always able to lighten the mood , keeping everything and everyone in perspective.

It is for all these outstanding qualities, and with complete confidence, I recommend Kim for this award.

Sincerely,

Kathleen SimonAssistant Director, Student PublicationsCentral Michigan LifeCentral Michigan University

January 17, 2011

CNBAM Selection Committee:

I am writing this letter in recommendation of Kimberly Patishnock for Graphic Designer of the Year.

Kim is professional, considerate, and a real team player. She is good natured and an excellent communicator. The sales staff loves to work with her because she has the capability of quickly streamlining a variety of ideas into a very clear design vision.

She is a great mentor – patient and happy to help teach new design techniques to fellow designers. As a collaborator, she excels at helping find a creative solution to even the most unusual design task.

In the fast-paced world of multimedia production schedules, Kim is able to maintain a clear head, make thoughtful recommendations, and is always good at maintaining the clients’ needs in the foreground. She pays attention to aesthetics, communicative structure, and has a strong command of the technical aspects of design.

These characteristics alone make her exceptional.

However, Kim is the unique breed of designer who is also a very skilled illustrator. In minutes, she has been able to create custom illustrations specific to our clients needs, when no amount of stock artwork or photoshoot will suffice. From a cute skydiving frog, to a fierce fire-breathing dragon, or the creation of an original political cartoon, Kim is able to draw with a deft swiftness that is truly inspiring to see in action.

She is a talented individual who brings the quality of excellence to whatever task or role she undertakes. We are blessed to have her as a part of our team, and it is with great pleasure that I nominate Kim for Graphic Designer of the Year.

Sincerely,

Dawn PaineCreative Services Supervisor


ife.c

omcm

-life

.com

Dawn Paine

L E T T E R O F R E C O M M E N D A T I O N


Centr

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Portfolio (1 of 5)

KIM PATISHNOCK

Central Michigan Life

September 10, 2010Quarter Page (3x10.5)

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Portfolio (5 of 5)

KIM PATISHNOCK

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Centr

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Resume

I am currently seeking a job in a friendly, cooperative environment where I can enhance my skills, interact with peers and creatively solve design challenges.

OBJECTIVE

Central Michigan UniversityMount Pleasant, MI

Seeking Graphic Design BFACumulative GPA: 3.76

Dean’s List: 2007-2009President’s List: 2006

Concord High SchoolElkhart, INAcademic HonorsCumulative GPA: 3.5April 2004-June 2006Painting Club President

EDUCATION

I have proficiency in Adobe Photoshop, InDesign, Illustrator, Flash, Dreamweaver, and Microsoft Office Suites 97-2008. My strengths include a strong work ethic and eagerness

to please. I have CPR/AED training, and will renew my certification this November.

SKILLS & ABILITIES

Dawn Rashell PaineProduction Assistant

Student PublicationsMoore 436

Mt. Pleasant, MI 48859(989) 774-3493

REFERENCES

Central Michigan UniversityCM Life Campus Newspaper/Graphic DesignerCurrently employed as a graphic designer at the campus newspaper with two other designers. We work in tandem as a unit, creating and altering advertisements based on the requirements of advertising representatives and clients. Adobe InDesign, Photoshop and Illustrator are primarily used to create ads that run in the print editions and online.July 2008-Present

Central Michigan University Building MaintenanceBuilding Maintenance Worker/Paint CrewResponsibilities included the treatment of raw wooden furniture with oil- and water-based finishes, followed by room painting. Paint crew work included painting suites in the campus dorms, organizing equipment and light cleaning.May 2007-July 2008

PEAK (Partners Empowering All Kids)Summer Camp Counselor/AssistantVolunteered at a local Summer camp designed for the care and education of K-4th grade children. My work specialized in arts and crafts, 3rd-4th grade supplimental education and chaperoning on field trips.

June 2002-August 2002

EXPERIENCE

407 S. Anna St. • Mt. Pleasant, MI 48858(989) 506-1719 • [email protected]

Kim Patishnock

Katie SidellAdvertising ManagerStudent PublicationsMoore 436Mt. Pleasant, MI 48859(989) 774-6682

Rox Ann Petoskey Production Leader Student Publications Moore 436Mt. Pleasant, MI 48859(989) 774-3493

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To Whom It May Concern,

It is my pleasure to nominate Jennifer Razo for College Newspapers Business and Advertising Manager’s Designer of the Year. Jenn has worked as a production assistant, also known as a graphic designer, for the Daily Titan since the spring of 2010. Jenn is the newest of the two productions assistants on staff and has really made his mark on the Daily Titan in the last semester. Jenn is responsible for designing the media kit, as well as many eye-catching and artist advertisements for newspaper promotions and clients alike. Some of these included in the portfolio following. Jenn was also responsible for the cover design and many ad designs in all the special sections that have published since she has been on staff. Not only is Jenn a designer, but she is also a photographer. She has worked for various publications, mostly magazines, holding various positions. From these positions, Jenn has broadened her skill set and has brought those skills to the Daily Titan by incorporating her photography into her design work.

As advertising sales director, I have worked closely with Jenn on a daily basis and can vouch for her incredible work ethic. Whenever there was a project for the editorial department or the advertising department, I knew Jenn was the woman for the job. Her tenacity and overall design and creative skills always brought awe to everyone’s face in the office as well as out of the office.

Sincerely, Adrian Gaitan Advertising Sales Director The Daily Titan California State University Fullerton

.

To Whom It May Concern,

Jennifer Razo has been a Production Assistant at The Daily Titan Newspaper for a full semester now and I cannot express how wonderful she has been. Coming into the position behind our previous designer, Jennifer knew she had some large shoes to fill. At first she was a little shy but that never stopped her from doing amazing work. It was almost like she let her artwork speak for her. She has since opened up and we all love her dearly here in the office.

Jennifer always gets her work done in a timely manner and makes sure she asks any questions she has up front resulting in very few ads needing fixing after the first draft. Through her campaigns and her work for clients her true creative ability is obvious. Jennifer has never complained and she always has a smile on her face in the office. I never have to worry about her.

To sum things up, Jennifer is a breath of fresh air around the office. I know that just within the short time she has been here she has grown immensely and I have no doubt in my mind she will have a very successful career in design. Her passion is overflowing and she can make even the most simple artwork exiting. Jennifer has a bright future ahead of her and I look forward to not only being a part of her last semester here at CSUF and watching her grow and prosper out in the real world.

Sincerely,

Amber VanOrman Assistant Advertising Sales Director Daily Titan California State University Fullerton

January 3, 2011

Michelle Hamson is the kind of designer you want working on your publication.

She is creative, efficient, driven to succeed and willing to do what it takes to tell a client’s

story through her design.

She should be named CNBAM’s Designer of the Year.

My work with her on the 2010-11 rate card for The Breeze demonstrates her

abilities. After seeing several of Michelle’s designs, I asked her to take on this extra

project, one that is very important to the marketing efforts of The Breeze. Every potential

client sees the rate card, and it has to be persuasively creative. I knew Michelle could

achieve this goal.

As students darted out to spring break, Michelle worked hard to produce one of

the best rate cards we have had. She transformed our older design into a contemporary

piece that showed clients the students who read the paper. She did it in a timely fashion,

and she took constructive criticism well, always able to articulate why something was the

way it was and able to be flexible with me as I made changes.

As you will see in her portfolio, the final product in engaging and informational.

Michelle’s work continues to impress me, her peers and, most significantly, the

clients she works with. I occasionally see her in the office working on spec ads, a process

she enjoys. She not only comes up with one concept for the client; she often designs two,

three or more for a sales rep to present.

In addition to her superior technical skills as a designer, Michelle is a pleasant

person to work with, someone who is a model to the rest of our staff.

I urge you to recognize her with this award.

Brad Jenkins

General Manager

The Breeze

James Madison University

January 1, 2011

To Whom It May Concern:

When I was asked to nominate an advertising designer to be recognized at

CNBAM, one person stood out above the rest. I would like to take this time to tell you

about Michelle Hamson, an incredible advertising designer for The Breeze. I have had

the privilege of working with Michelle for the past year as both a peer and currently as

her manager. Michelle is one of the most talented people I have ever met and her design

capabilities are outstanding. Michelle has created many fantastic ads in our newspaper

and she is often asked by her coworkers for advice on what they should do to improve

their ads.

Though her design skills are excellent, they are not the only reason I believe she

should be recognized for this award. She is often asked to take on additional projects due

to not only her skilled eye, but also because she has an excellent work ethic and great

people skills. She always goes above and beyond the perimeters of the job to ensure that

the final result is the best it could be – sometimes this means staying late or creating a

multitude of different ads for an indecisive client. Michelle also has a great personality

and this makes it easy for people to work with her. The relationship that has been built

between Michelle and her salespeople is the model we wish for all our advertising staff to

obtain. They have an excellent rapport that makes the advertising process go smoothly

from beginning to end and ensures that deadlines are met. Designers normally do not

interact much with clients at our newspaper, most of the communication goes through the

salesperson, but occasionally designers are asked to be in contact with clients. When

such occasions occur, Michelle is both confident and amiable with clients.

Michelle’s knack for design, commitment to the task at hand, her willingness to

go the extra mile and then some, and her remarkable personality has proven her to be a

great designer and an asset to any team. This has already led to her being promoted

within our staff to Assistant Lead Advertising Designer. I believe that Michelle deserves

this opportunity to be recognized by her peers in the field for all of her hard work and as

an exceptional designer. Thank you for your consideration of this nomination and if you

would like any additional information, please contact me.

Sincerely,

Amy Morgan

Lead Advertising Designer

The Breeze

[email protected]

ADVERTISINGGUIDE

THEBREEZE

ABOUTTHEBREEZE

The Breeze is the only newspaper in Harrisonburg and Rockingham

County that focuses exclusively on the students, faculty and staff of

James Madison University. The newspaper reaches the 17,000 stu-

dents and 2,000-plus faculty and staff of JMU, a vibrant and grow-

ing university in the heart of Virginia’s Shenandoah Valley.

The Breeze is a student-run newspaper that employs several dozen

student editors and advertising staff members. Numerous report-

ers, photographers and artists also make up the staff. A perma-

nent staff also works at The Breeze, helping students to run the

organization in a professional manner.

The Breeze is published twice a week, on Mondays and Thursdays,

throughout the school year, which runs from the end of August

until the beginning of May. Some 9,500 copies are distributed on

campus and in the community.

Serving James Madison University Since 1922

ADVERTISINGPOLICIES

CLASSIFIEDRATESGet two for the price of one with your Online Classified Web site! Your classified ad will appear online and in print. Visit our Web site to place your ad today. It’s easy. Just type your ad as you would like it to appear, choose dates to run and submit payment withcredit card.

Go to www.BreezeJMU.org and click on the Classified link. If you have never used this site before, you will be asked to register.

Get more options online. Upload photos with your classified advertisement, add a link to your Web site or map to your address.

ORDERSNo classified ads will be taken over the phone. Please visit our Web site to place ads. To pay with cash or check, visit us in Anthony-Seeger 8 a.m. to 4 p.m. Monday through Friday.

PAYMENTSAll classified ads must be prepaid online or at The Breeze office by cash, check, Mastercard, Visa, Discover or American Express. No refunds once ad is scheduled.

Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded.

We support Adobe programs such as InDesign, Photoshop, and Illustrator. Files submitted in other

formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200

DPI at actual print size. Ads submitted at the wrong size may be adjusted to fit. We are not responsible

for quality of artwork submitted with low DPI or at incorrect sizes. For any questions or concerns,

contact The Breeze at (540) 568-6127.

Camera-ready ads must be submitted by:Monday’s Issue: Thursday, 3 p.m.Thursday’s Issue: Monday, 3 p.m.Special section deadlines are one week prior to the section’s

publication date, except Homecoming, which is Sept. 23.

821 S. Main StreetAnthony-Seeger Hall G1

MSC 6805Harrisonburg, VA 22807

(540) 568-6127 Fax (540) 568-7889E-mail: [email protected]

www.BreezeJMU.org

August September October November

December January February March

April DEADLINES

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Regular issue dates

Special Sections:9/2 Football9/30 Family Weekend10/11 Homecoming11/18 Off-Campus Life2/24 Best of the Burg4/28 Graduation

SPECIAL

Reach Faculty and Staff: As one of the largest

employers in Harrisonburg and Rockingham County,

JMU employs more than 2,300 faculty, staff and admin-

istrators.

Local Open Rate: $8.75On-Campus Organizations: $7.95Contract Rates:90-159 column inches

160-299 column inches




1,000+ column inches

$8.20/column inch

$7.70/column inch

$7.40/column inch

$7.15/column inch

$6.90/column inch

$6.40/column inch

PRINTRATESColor

1 Color2 Color

Full Color

$80$160$300

Broadsheet Specs

10.548” wide by 21” deep

Tabloid Specs10” wide by 10.5” deep

Inserts(Minimum 6,000 Maximum 9,500)$75/thousand

TABLOIDFull Page $66510” wide x 10.5” tall

1/2 Page Vertical $3454.92” wide x 10.5” tall

1/2 Page Horizontal $34510” wide x 5” tall

1/4 Page Vertical $1854.92” wide x 5” tall

1/4 Page Horizontal $18510” wide x 2.5” tall

1/8 Page Vertical $992.38” wide x 5” tall

1/8 Page Horizontal $994.92” wide x 2.5” tall

Color Chargessame as regular issues

PUBLISHED: Mondays andThursdays from August to May

CIRCULATION: 9,500

DISTRIBUTION POINTS: Morethan 80 on and off campus.

THE

WHY ADVERTISE

123

Reach Students: JMU enrolls more than 17,000

students, and they make up more than 40 percent of

the population of Harrisonburg. Advertising in The

Breeze is the most effective way to reach these highly-

sought-after consumers.

Tap into Student Spending: JMU research

shows that students spend more than $100 million in

Harrisonburg and Rockingham County. That same

study found that students spent $1.6 million alone using

their Flex card, a debit account tied to their student ID.

Tap into that disposable income with Breeze advertis-

ing.

Football Preview (Sep 2)

Family Weekend (Sep 30)

Homecoming (Oct 11)

Off-Campus Living (Nov18)

Best of the Burg (Feb 24)

Graduation (Apr 28)

Madison 101 (May 2010)

(Madison 101 prices to be determined)

ONLINE

Front Page Flag Ad2 ads, 262 x 92 Pixels Each1 Month: $600Semester: $1500

Regular Banner Ad 786 x 92 pixels1 Month: $325Semester: $775

Tile Ad723 x 256 pixels1 Month: $250Semester: $500

Video Ads: Inquire about our video options

Special Section deadlines are one week prior to publication date listed, except

Homecoming, which is Sep 23.

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2011-5c-2

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