2011 03 11 (upm) emadrid jcontreras isoco web inteligente laboratorio mercado
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Transcript of 2011 03 11 (upm) emadrid jcontreras isoco web inteligente laboratorio mercado
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Web Inteligentedel LAB al MERCADO
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Quo vadis Web?Web Futura
Tagcloud by http://www.wordle.net/
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Quo vadis Web?Web Futura
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Quo vadis Web?Web Futura
Web 2.0
Social
Web
Web Semántica Web 4.0
Con
ocim
ient
o
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Quo vadis Web?Web Futura
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Quo vadis Web?Web Futura
Web 2.0
Social
Web
Web Semántica Web 4.0
Con
ocim
ient
o
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What is the differenceWeb 2.0 vs. Web 3.0
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ParadigmaWeb Semántica
<tr><td class="arial16bold">Poeta en Nueva York</td></tr><tr><td class="arial12normal"><a href='http://www.fnac.es/dsp/?servlet=actor.HomeActorServlet&Code1=224517047&Code2='class='arial12normal'>Federico García Lorca</a></td></tr><tr><td><img src="images/pixelin.gif" width="274" height="8"></td></tr>
<co:Product><co:Book><co:Title>Poeta en Nueva York</co:Title><co:Publisher>Cátedra</co:Publisher><co:Price>
<co:amount currency=”Eu”>5,42</co:amount><co:amount currency=”Pts”>902</co:amount><co:discount>5</co:discount>
</co:Price></co:Book></co:Product>
![Page 9: 2011 03 11 (upm) emadrid jcontreras isoco web inteligente laboratorio mercado](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c2d491a28ab6c0f8b4671/html5/thumbnails/9.jpg)
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ParadigmaWeb Semántica
<tr><td class="arial16bold">Poeta en Nueva York</td></tr><tr><td class="arial12normal"><a href='http://www.fnac.es/dsp/?servlet=actor.HomeActorServlet&Code1=224517047&Code2='class='arial12normal'>Federico García Lorca</a></td></tr><tr><td><img src="images/pixelin.gif" width="274" height="8"></td></tr>
<co:Product><co:Book><co:Title>Poeta en Nueva York</co:Title><co:Publisher>Cátedra</co:Publisher><co:Price>
<co:amount currency=”Eu”>5,42</co:amount><co:amount currency=”Pts”>902</co:amount><co:discount>5</co:discount>
</co:Price></co:Book></co:Product>
![Page 10: 2011 03 11 (upm) emadrid jcontreras isoco web inteligente laboratorio mercado](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c2d491a28ab6c0f8b4671/html5/thumbnails/10.jpg)
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Quo vadis Web?Web Futura
WWWURI, HTML, HTTP
Semantic WebRDF, RDF(S), OWL
Dynamic Web ServicesUDDI, WSDL, SOAP
Static
Intelligent WebServices
Syntax Semantics
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Quo vadis Web?Web Futura
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GartnerMaking Money
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But…Making Money
• Potential Market of 3.32B€ (OVUM Estimation 2010-2014)
• Increasing number of success stories
• Increasing number of suppliers
• Emerging market according to big players and M&A movements
• No more public funding into basic technology
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MBA in a nutshellMaking Money
Value
Diff
eren
tiatio
n
Price
Stupid
.com
X
Guy Kawasaki: The Art of Start
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AdoptionMaking Money
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Tecnología Semántica
Definición
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Innovación abierta: costes vs. beneficios
o Colaboración• Herramienta de trabajo
colaborativo• Web 2.0 & Enterprise 2.0• Comunicación
o Conocimiento• Tecnologías semánticas• Gestión de conocimiento• Mashups
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Integración VerticalSanidad
• Intercambio de datos– Seguridad del Paciente
– Gestión Hospitalaria– Patient Empowerment
• Quién– Colegio de Médicos de Barcelona– AGFA Healthcare
– Cleveland Clinic– NHS– Hospital de Fuenlabrada
– Google– Microsoft
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iProcurementCadena de Suministro
• Interoperabilidad– Principio Activo– Medicamento-Producto– Ensayo– Factura
• Quién– Pharmainnova– Pfizer– Lilly– PharmaSURVEYOR
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Linked Data
En busca de modelo de negocio
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NYTAplicaciones LD
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Clear Air StatusAplicaciones LD
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Linked DataAgregación
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WebTraditional Models
o Sell through the Web
1. Merchant: Shop Online [Amazon, iTunes]
2. Manufacturer: Direct model [dell.com]
3. Subscription: Pay flat fee [Netflix, Spotify premium]
4. Utility: Pay per use [slashdot]o Intermediary
1. Broker: Demand + Offering [eBay]
2. Information intermediary: User data [Facebook, Nielsen, DoubleClick]o Advertisement
1. Affiliate: Banner revenue share
2. Ads: Advertisement [Monster, Google, NYTimes, El Mundo]o Community, Training, Funding, Political, etc.o Consultancy, Tools, Externalization, etc
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Quo vadis Web?Web Futura
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ChallengesFuture Models
long term(beyond 5 years)
short term(1-2 years)
midterm(3-5 years)
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Quo vadis Web?Web Futura
Standardization
OWL2
RDFa
OWLlink
Store
Access & Manage
Interact
HTML5
RDFa API
RESTfulServices
WS-*
Linked Open Data
EmotionMLMultimodal
Architecture & Interfaces
RIF
USDL
OntologyDesign
Patterns
Methodologies
BestPractice
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Quo vadis Web?Web Futura
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Quo vadis Web?Web Futura
WEB OF THOUGHTS
Active Contact Lenses(University of Washington, USA)
Brainwave Control(Emotiv Systems Inc., USA)
Brainwave GamingMindflexgames
Mattel, Inc., USA
Retina Projection(Brother Industries, Ltd., Japan)
Voiceless Communication(Ambient Corporation, USA)
5 Sense Immersion
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