2010/2011 season Entertainment Report

ANALYTICS

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WE SPEAK TV

Entertainment Report

2010/2011 season

Trends, developments and business strategies in entertainment programming across all genres in 10 leading markets

Entertainment Report2010/2011 Season

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Eurodata TV Worldwide is the leading provider of television audience ratings and programming details for more than 3 000 channels over the world.Eurodata TV Worldwide offers objective and independent analysis as well as insight into programming trends. We provide the authoritative golden standard TV data which comes directly from the official research institutes that measure daily TV audience ratings in each country.Eurodata TV Worldwide offers all the elements necessary to successfully market TV programs and monitor their broadcast.

Institutions5%

Consulting2%

Broadcasters17%

Sport22%

Rights Management13%

Producers/Distributors41%

Part of the RTL group, M6 is the second commercial channel in France, with a share of 10.6% in

2009-2010 among all viewers, a fairly stable performance compared to the 2008-2009 season.

M6 is determined to impose itself as a family-focused channel and consequently offers a varied

mix of entertainment, fiction, current affairs and news programming. M6 regularly tops the

ratings with US dramas such as NCIS, Bones and Desperate Housewives. TV movies also represent

a weekly average of 12 hours in the grids. Nevertheless, the volume of US series has decreased to

leave more space for factual and entertainment formats. More and more of M6’s productions are

taking place in-house, either through its subsidiary Studio 89 or through Fremantle Media (also

part of RTL). It also adapts successful international formats such as Come Dine with Me or Peking

Express. In prime time, long-running magazines such as Capital and Zone Interdite remain sure

Audience Profile (%)September 2010 - May 2011

Flagship formats

Come Dine With Me

Programming volume by genre

Pekin Express Top Chef

During the week, mornings are dedicated to telenovelas and soaps, with TF1 broadcasting the German one Verliebt in Berlinand France 2 airing Days of our Lives

and The Bold

and the Beautiful,which both perform very well during daytime, adding 4.4 points to France 2’s market share. At 11:15, France 3 follows with reruns of the local soap Plus Belle

la Vie.

French broadcasters offer almost exclusively investigation series during the afternoon. If TF1 starts its programming with the US soap The Young and the Restless, it continues

with US series Law & Order and Monk. Germany is ubiquitous in the other channels’ schedules, with France 2 airing investigation series Der Alte and Kommissar Rex,France 3

offering Derrick, and M6 broadcasting the soap opera Alles was zählt.

Cui sententiae illud Mercurii adstipulatur: Magnum, o Asclepi, miraculum est homo 2. Horum dictorum rationem cogitanti mihi non satis illa faciebant, quae multa de humanae

naturae praestantia afferuntur a multis: esse hominem creaturarum internuntium, superis familiarem, regem inferiorum; sensuum perspicacia, rationis indagine, intelligentiae

lumine, naturae interpretem; stabilis aevi et fluxi temporis interstitium, et (quod Persae3 dicunt) mundi copulam, immo hymenaeum, ab angelis, teste Davide4, paulo

deminutum. Magna haec quidem, sed non principalia, idest quae summae admirationis privilegium sibi iure vendicent. Cur enim non ipsos.

Averaged Top 10

Added Market Shares Top 10Best performing programs in terms of market shares, compared to the channel’s average

Shailesh PatelHead of Worldwide Research and Planning - FremantleMedia – UK

“FremantleMedia has been using Eurodata TV Worldwide services for over 15 years and over the years we have expanded our scope of work as a result in evaluating programme performance and advertising values of our shows. We not only sub-scribe to full databases covering the major TV markets of the world but we regularly commission data and reports covering many smaller markets to include parts of Asia, Latin America and Eastern Europe. Eurodata TV Worldwide has greatly helped us to increase and improve our worldwide knowledge base through not only the data provision but also through the analytical re-ports it produces regularly and spe-cial analysis we commission. It has a very strong and knowledgeable team that we can bank on for quality accurate analysis.”

We have been active in TV industry since its inception and will continue to be so with more and more dedicated services including daily overnights available on the web! As TV audience specialists we deliver a wide range of services and surveys that cover TV related fields, such as NOTA (monitoring of new TV content trends), B-Right (verification and certification of TV trans-missions), Insight Reports (International TV Trends Report, Kids TV Report, Scripted Series Report), MyPredictTV (audi-ence forecasts), Sport program-ming and many, many more...

About Eurodata TV Worldwide Identifying market entry opportunities and key players in each country

Entertainment programs on generalist and thematic channels

Editorial line, market shares and audience profileProgramming strategies & key challengesOffer & consumption by genre

Insight into best performing shows

Entertainment program rankings by countryNew formats vs long-running showsInternational brands and their performance in the main mar-ketsPresentation of the most signifi-cant local formats

Virginie CalmelsCEO – Endemol France - France

“We consult the ratings on a regular basis to keep informed on the launches of programs in different countries, kick offs as well as regular shows, and we use that data to evaluate our interest in optioning third party formats as well as help to know better and pitch the ones we’ve optioned (actual ratings, competition, lead-ins etc.). It also helps to prepare our presentations, research and make decisions.”

Tobi de GraaffDirector of Global Distribution - ITV Studios - UK

“ITV Studios Global Entertainment’s (ITVS GE) content and formats are distributed to many countries and are broadcast on even more chan-nels around the world.

ITVS GE uses Eurodata TV World-wide to keep up to date with the performance of their content; to understand not only its success but also the nature of audiences in different countries. Eurodata TV Worldwide also provides insight that identifies global trends in con-tent and programming. Eurodata TV Worldwide is an invaluable source of global knowledge for a rapidly ex-panding international industry.”

90 territories all around the world

Our clients

Program Page: http://www.m6.fr/top_chef_web_serie/

http://www.facebook.com/pages/Top-Chef/282273608250

http://twitter.com/#!/TopChefFrance

Producer: M6 Créations / Philips

Concept: For the launch of its new robot "Robust" Philips and M6.fr

have made up a new web program, a spin-off of hit format "Top Chef",

but online. They are inviting bloggers to compete in a food challenge

and try to win a trip around the world. The program is hosted by ex

candidate of the TV french version Yaoké San. At the end of the

challenges, the viewers vote, and five finalists are chosen. They have to

compete on front of a jury made of Grégory Marchand (young chef and

ex chef with Jamie Oliver) and Anne Lataillade, famous blogger, founder

of papillesetpupilles.fr, the 1st food blog in France.

0:08 0:190:46 0:54

Legi, Patres colendissimi, in Arabum monumentis, interrogatum Abdalam 1 Sarracenum, quid in hac quasi mundana scaena admirandum maxime spectaretur, nihil spectari

homine admirabilius respondisse. Cui sententiae illud Mercurii adstipulatur: Magnum, o Asclepi, miraculum est homo 2. Horum dictorum rationem cogitanti mihi non satis illa

faciebant, quae multa de humanae naturae praestantia afferuntur a multis: esse hominem creaturarum internuntium, superis familiarem, regem inferiorum; sensuum

perspicacia, rationis indagine, intelligentiae lumine, naturae interpretem; stabilis aevi et fluxi temporis interstitium, et (quod Persae3 dicunt) mundi copulam, immo

hymenaeum, ab angelis, teste Davide4, paulo deminutum. Magna haec quidem, sed non principalia, idest quae summae admirationis privilegium sibi iure vendicent. Cur enim

non ipsos.

The most accurate definition of your worldwide program audience and analysis of your competitors Understanding local TV markets for efficient program sales and acquisition Marketing and sales support solutions

Making sense of the latest trends in global content industries

Case studies of successful all media platform strategies

Australia,

France,

Germany,

Italy,

Japan,

Netherlands,

Spain,

Sweden,

Creating a Buzz: Best 360° Practices

10 countries studiedPeriod studied: Sept 10 - May11

Release: August 11