Our innovation – SMS to reach All

PLMHelsinki, Finland

April 12 – 16, 2010

Inventing SMS

For the PML and for …

Thank you

Finland

Before anything …

Background Information

Our Portal

The Others

Why SMS?

• The need: reach all!• The opportunity:– High cell phone penetration rates• 42 million lines (2009 – Asocel)• 45 million inhabitants (DANE)

– Low rate of prepaid services

Reach users via SMS

How?

• Develop an SMS system to send information:– General • Events , Prizes, Contests, Highlighted content

– Specific• Library related services, Librarians, Teachers, parents • An SMS for every profile

How?

Janium SMS System User

email SMS

@ 5 to 7.5CentsUSD

How?

• Sample messages:– Reserved material is ready:• Material Disponible: Financiamiento Publico a la Educ.

Superior en Mexi, Ciro Murayama Rendon, recoger antes de 10 sep, BIB. TOMAS CARRASQUI

– Reserved material lent to other user:• material reservado prestado a otro usuario.

Financiamiento Publico a la Educ. Superior en Mexi, Ciro Murayama Rendon, BIB. TOMAS CARRASQUI

How?

• Sample messages:– Material is due:• El material que tiene en prestamo vence el: 10 sep,

pase a BIB. TOMAS CARRASQUI a devolver o renovar el material

Lessons

• SMS – for what? SAY IT!• SMS per profile – segmentation• Collaboration – Janium / Digital Medellín

Challenges

• Increase subscriptions (of 16,000 registered users, 1240 gave the cell number)

• Use it more, for more things – librarians, trainers, partners, e-Gov, risk management … sky is the limit!

• 2 way SMS

Thank you!