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2010 Vol.2

An ICT Service Provider Dedicated to

Business Customers StrictlyBusiness

Awards:

Corporate News“Fibre-to-the-Desk” Advertising Campaign is Launched!Wharf T&T is on Facebook now!

Corporate Social ResponsibilityWharf T&T’s Employee Involvement in Charity Programmes

Customer HighlightEmail Marketing Helps Escape Spa Rise to a New Level of Promotion

Product HighlightsCOL Brings Enterprise-Proven, Customised, and Budget-Friendly Cloud-Based Backup Solution to Protect Your Business Data

Online Collaboration Solutions for Business

Feature Story The Mechanics of “+EN”

Event Snapshots“Get-Net-Go” Seminar on e-Learning“+EN Solution Day” Attracted over 300 SMEs

Central Office

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Feature Story

The Mechanics of “+EN”

Exploring the technology behind our ultra high-speed network

Wharf T&T has launched “+EN”, a fixed network infrastructure investment project worth HK$1 billion over the next three

years to provide Fibre-to-the-Desk (FTTD) ultra high-speed broadband service and various IT-as-a-Service (ITaaS) for

business customers. In the coming issues, we would like to walk you through the essence behind the +EN project, and

the first topic we would like to explore is “FTTD and GPON”.

FTTD and GPON

The shift in demand for high-bandwidth data services such

as video-on-demand, HD video-conferencing, and real-time

business applications has revolutionised the nature of the

network infrastructure and has driven the need for the

deployment of Ethernet-based infrastructure.

One of the technologies used behind +EN is Gigabit

Passive Optical Networks (GPON), a proven technology

with standards finalised in 2005. It is an advanced fibre-

optic technology for building point-to-multipoint

networks between network operator and user sites

supporting Fibre-to-the-Desk (FTTD) ultra high-speed

broadband. It comprises an Optical Line Terminal (OLT) at

the service provider’s central office and a number of Optical

Network Units (ONU) near end users, connected by fibre cables

and components that transmit signals without using electricity.

Since no power is required during the transmission process, it is

described as “passive”.

It supports a mix of voice, video and data services with the potential to be upgraded

to ‘10G’ per connection which means high-bandwidth applications will no longer be a burden to the broadband

network, and it has great flexibility, allowing room for new service deployment.

Unlike copper-based technologies, FTTD broadband does not suffer from decreasing performance over distance. What

is more, optical fibre can reach the user’s desk instead of the central office of the office building so transmission speed,

throughput, and the security level are all improved.

The FTTD technology can help lower costs for service providers, which in turn benefits customers by keeping the

subscription price competitive. The +EN network allows Wharf T&T to offer cloud-based ITaaS solutions at lower total

cost of ownership.

Stay tuned for more interesting information about the “+EN” project!

Benefits of FTTD: • Very compact to fit into small conduits and building floor access points

• Extremely flexible small diameter cables in combination with miniaturised cable accessories

• Reduced the need for on-site pre-audits

• A reduced amount of connectivity points (splices, connectors) shortens the installation time

• The time spent inside the customer’s premises is minimised

Email Marketing Helps Escape Spa Rise to a New Level of Promotion

Industry: Retail (Spa)

Service Provided: Email Marketing Service - WeB-eM

Challenges: Looking for a cost-effective and impactful e-marketing tool to increase memberships

Solution: Riding on the one-stop WeB-Demand Generation Platform, Escape Spa makes use of

e-Coupon, Joint Promotion and WeB-Reach service to maximise its reach to target

customer groups

“… to a new level of perfection” - Escape Spa’s slogan clearly explains its mission of

providing a relaxing environment minutes away from the buzzing life in Hong Kong city

so that customers can pamper themselves for an afternoon or evening enjoying one of

the best series of Beauty and Skin treatments and massage therapies available.

Customer Highlight

Features that facilitate Escape Spa’s email marketing campaign:• Customer database creation and maintenance

• Email content design with built-in templates

• Tracking customers’ responses to trigger follow-up actions

• Real time programmes results retrieval

• Partnership programmes and service bundling for creative

joint promotions

What makes Escape Spa rise “to a new level of promotion”?

Although launched more than ten years ago and possessing a

substantial customer base, Escape Spa faces fierce competition.

With opening of a new branch in Causeway Bay, a more effective

strategy to enlarge the membership base is priority. Ricky Fung,

Escape Spa’s Sales and Marketing Director, said, “Beating off stiff

competition and meeting various customer needs have driven

us to explore more marketing channels, such as e-marketing

as email marketing would be the most cost-effective way of

reaching our younger target audience.”

According to the List of 10 trends for spas in 2010 published

by the International Spa Association, more spas are embracing

social media and shifting their focus to appeal to the Millennial

Generation (aged 18-29). They see the younger generation are

more dedicated to preventive health and more comfortable

and familiar with spa offerings than older generations or their

parents. This group is also more at ease with technology, which

explains why email, social media, and cell phone applications

made the list.

In 2009 Escape Spa started using “WeB-eM” - Wharf T&T

eBusiness’s flagship email marketing service. Since then,

WeB-eM and its related service portfolio have been their

primary online email marketing tool to communicate its latest

offers and promotions to their customers.

WeB-Demand Generation platform is WeB’s extended service

portfolio for its customers to launch outbound and inbound

e-Marketing campaigns such as ‘Joint Promotion’, ‘eCoupon’,

and the recently launched ‘WeB-Reach’ service. Customers can

use the platform and partner with other members of the WeB

community to design and launch new promotional campaigns

so that they can extend their reach to more new prospects.

Since their launch, these email marketing tools and promotion

programmes have aroused a great deal of attention among

existing customers, and Escape Spa was one of them.

“I believe it is a brilliant idea as we can explore new marketing

opportunities and form a lot of creative partnerships within the

WeB community through programmes such as ‘Joint Promotion’

and ‘eCoupon’. We are glad that WeB staff have provided

excellent advice and implementation support for our online

marketing strategies,” added Ricky.

“Customers’ feedback and requirements help guide the design

of WeB-Demand Generation service. The platform provides

useful marketing resources that can help SMEs launch a

promotional campaign quickly and easily. More importantly,

the business opportunities the customer is exposed to are

phenomenal,” explained Kenneth Tsang, Assistant Marketing

Director of WeB.

Over the past few months, Escape Spa has launched several

campaigns for different target customers through WeB-

Demand Generation platform’s monthly ‘Joint Promotion’ and

‘eCoupon’ programme.

“While we are still exploring customers’ online shopping

behaviour through various online promotional messages,

we appreciate all the opportunities and exposure that WeB-

Demand Generation platform provides, it really helps! Escape

Spa will launch a brand new series of laser skincare treatment

service, Collagen+ this coming September. We will continue to

work closely with WeB in order to expand our business,” added

Ricky delightedly.

Customer’s primary site with remote servers

Customer’s site with remote servers, workstations & laptops Secure secondary off-site

data vault

COL Data Centre

24x7 NOC

MEWAN

COL Brings Enterprise-Proven, Customised, and Budget-Friendly Cloud-Based Backup Solution to Protect Your Business Data Data protection is a critical information management process, particularly for businesses in highly regulated or litigious industries

such as financial services companies. They need to comply with the Hong Kong Monetary Authority’s Supervisory Policy Manual on

Business Continuity Planning and have to maintain data for 7 years as per industry requirement. It has been traditional practice for

these companies to backup to tapes. However, tape management is costly and inefficient as in the event of a disaster, it takes a long

time to restore the data from piles of old tapes. Realising the inadequacy of this legacy data protection solution and an urgency to

modernise their backup solution in the ever-expanding data environment, cloud backup has emerged as an alternative to tape due

to the growth of affordable bandwidth and capacity optimisation technologies.

A cloud-based customised data backup solution allows customers to backup data to the secondary site via a high-throughput

dataline. COL’s enterprise-grade Customised Cloud-based Backup Solution is a fully managed, cloud-based server backup solution

that rides on EMC’s Avamar de-duplication technology to significantly reduce data backup time, traffic loading, and storage size by

eliminating redundant data at source. Encrypted data can be securely sent to COL’s accredited Data Centre for automatic backup and

recovery through Wharf T&T’s private Metro Ethernet without manual IT intervention.

This IP-based solution portal allows users to define the backup and retention schedule, then performs the backup schedule

automatically and continuously due to its proactive administration and monitoring, it keeps users abreast of issues that need

attention as well as freeing them from maintenance and patching and the other daily tasks of server and application management.

With guaranteed Service Level Agreement

(SLA), COL can provide speedy backup

disaster restoration by automatically

backing up and recovering specific files

through a private dataline connection.

Our well-defined SLA specifies the backup

schedule and restoration time after a

disaster to meet near zero tolerance

requirements.

Customers will definitely benefit from

the synergistic collaboration and a fully

managed enterprise-class IP-based

backup service via Wharf T&T’s Point-to-

Point/Point-to-Multipoint private dataline,

Metro Ethernet (ME), and COL’s ISO27001

and ISO20000 dually certified data centre.

Key Features• Encrypted and up to 600x daily data size reduction for backup of Windows File System (File Servers)

• Fully automated tapeless data backup for Virtual environments, remote offices, and Local Area Network (LAN)/

Network Attached Storage (NAS) servers

• One-stop web-based solution portal for secure data backup and recovery with job status, success rates and capacity

trends tracking

• 24x7 technical support for monitoring and contingency

Product Highlights

Call 2112 8880 now for more information about COL Customised Cloud Backup Solution!

Online Collaboration Solutions for Business In everyday business, communication and interaction

with customers and colleagues are a vital part of our

business life. Online collaborative communications help

extend your reach and grow your business around the

globe. Imagine sharing files, sending emails, attending

web-conference, and instant chat all being possible

on one simple platform even though you have fewer

resources. What would make it easier for you to do

business with virtually anyone, anywhere, anytime?

Wharf T&T has the solution for you.

Harnessing cloud technology and in partnership

with IBM, Wharf T&T has launched a suite of online

collaboration solutions that include email, conferencing,

file sharing, and instant messaging services, all operating

in a security-rich environment.

Business Email

A web-based, business-class messaging platform

designed for companies looking for high accessibility.

It is particularly suitable for remote employees, retail

workers or anyone who does not work behind a desk.

The email accounts are enabled with POP, authenticated

SMTP and IMAP, supporting email clients such as Lotus

Notes or Microsoft Outlook.

Conferencing

Full-featured tool integrates conferencing, file sharing

and social networking functions. It allows you to

engage with your current and potential customers, staff

and business partners actively through online meetings

in web, voice or video format. Building relationship with

your customers and doing business just get easier once

you obtain a user account of this online tool.

Why use collaboration tool for your business?

• Fast response to customers and team mates

with no location constraint

• Easy access to tasks status for enhanced

project management and operations

efficiency

• Reducing cost through the pay-as-you-go

service model

• Easy-to-use platform and highly secured

environment

• No need to increase resources for an onsite IT

support

To learn more about our collaboration solution, please contact our sales hotline on 121-888 for more information.

“Fibre-to-the-Desk” Advertising Campaign is Launched! Fibre-to-the-Desk, GO! – Whar f

T&T kicked off a new advertising

c a m p a i g n i n A p r i l 2 0 1 0 w i t h

coverage through various channels

including TV, print, outdoor, and

online to promote its ultra high-

speed business broadband network

and the 10 core IT-as-a-Service

(ITaaS).

The campaign featured a new TV

commercial ( T VC) to highlight

Wharf T&T pioneered subscription-

based ITaaS (also known as cloud

computing service) running on

the ultra high-speed business broadband using Fibre-to-the-Desk (FTTD) technology. These enterprise-

grade ITaaS that used to be enjoyed by large corporations, are now available to SMEs at a lower total cost

of ownership.

The campaign was backed by a series

of below-the-line activities including

Wharf T&T +EN Solution Day and press

interviews with major newspapers and

targeted magazines held between May

and July.

To view our TVC and to learn more

about our ITaaS and the Solution Day,

simply log on to Wharf T&T website at

www.wharftt.com.

Corporate News

Wharf T&T is on Facebook now! If you are on Facebook but have not joined us yet, act now and become our

fan so that you can receive the latest updates from Wharf T&T!

Become our fan on Facebook

www.facebook.com/wharftt

Over 300 SMEs attended the +EN Solution Day

Panelists from ICT sector shared their professional views on the trends and developments on ITaaS

Opening Remarks by Mr. Kam Poon, Vice President, Business Market, Wharf T&T

Teachers showed strong interests in live solution demonstration at the event

+EN Solution Day Attracted over 300 SMEs Internet development has been growing at a very fast pace, SMEs are eager

to have a simple and cost-effective IT solution that can help increase their

competitiveness. At Wharf T&T, our mission is to help enable SMEs to carry out

their business. In response to the needs of SMEs, Wharf T&T teamed up with

the Green Council, The Hong Kong Chamber of Small and Medium Business,

and reputable industry partners including Cisco, Dell, EMC, IBM, and Symantec

Hosted Services and organised the “Wharf T&T +EN Solution Day” on 7 May 2010.

The seminar provided new insights into the developments and trends in IT-as-

a-Service (ITaaS) solutions with live solution booths showcasing various ITaaS

applications. The response was overwhelming, recording a full house attendance

with over 300 participants. The seminar discussed the importance of deploying

green ICT, how to leverage cloud computing to maximise ROI, and the benefits of various ITaaS such as online backup, e-marketing

solution, unified communications, cloud security, and business email.

The seminar concluded successfully with a lively “question and answer”

session. “We want to introduce the advantages and benefits of ITaaS on the

Solution Day and recommend the most popular and suitable ITaaS solutions

to SMEs, and at the same time help promote the green ICT concept among

the community,” said Mr. Kam Poon, Vice President, Business Market of Wharf

T&T Limited.

“Get-Net-Go” Seminar on e-LearningUnimpeded access to quality and high-speed broadband Internet connection is

vital to schools nowadays. With ICT facilitated e-Learning programmes, teaching

can be full of fun and creativity. As a leading ICT service and solution provider in

Hong Kong, Wharf T&T organised the “Get-Net-Go” Seminar on e-Learning on 10

July 2010 with well known industry partners including BEENET, IBM, Preton, Ruckus

Wireless, and WatchGuard. The seminar focused on various e-Learning solutions

including e-Learning platform, network security for e-Learning, enhanced parents

and teachers collaboration with e-Campus, and smarter WiFi for education, green

printing, as well as successful e-Learning infrastructure case sharing with teachers

and teaching staff.

The highlight of the event was the sharing session by Dr. Eva Wong, Director

of the Centre for Holistic Teaching and Learning at Hong Kong Baptist

University, in which she shared her insights, professional knowledge, and

passion for e-Learning with the audiences.

Live solution booths were available in 3 themes: e-Learning & Collaboration,

Green Printing, and e-Learning Infrastructure to highlight different aspects

of e-Learning deployment for schools in Hong Kong.

Event Snapshots

Wharf T&T’s Employee Involvement in Charity ProgrammesWharf T&T believes that Corporate Social Responsibility (CSR) and business objectives

can co-exist so we want to positively align business success with sustainable social and

environmental values.

Since the formation of the CSR Committee in December 2009, the Company and its

staff have continued to embark on new initiatives to support disadvantaged groups

including the “Charity Laisee Campaign” for Hong Kong Christian Service in February

2010, the Hong Kong Christian Service Walkathon 2010 in April in which 45 staff

and their families participated, the Blood Donation Drive in May with nearly 60 staff

participating as well as Stationery Donation for Children organised by St. James’

Settlement in June! Stay tuned for more charity programmes in the second half of 2010!

Corporate Social Responsibility

Wharf T&T Limited11/F, Telecom Tower, Wharf T&T Square

123 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong

Tel: (852) 2112 1121 Fax: (852) 2112 1122

www.wharftt.com

Wharf T&T is committed to environmental protection. This publication uses FSC Certified paper.

COL Limited11/F, COL Tower, Wharf T&T Square

123 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong

Tel: (852) 2118 3888 Fax: (852) 2118 3088

www.col.com.hk

Hong Kong Christian Service Walkathon 2010 on 25 April 2010

Blood Donation Drive on 19 May 2010