2010 fitness sampling recap
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Transcript of 2010 fitness sampling recap
Proprietary and Confidential – For Discussion Purposes Only
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2010 Sampling Report For
Clif Bar & LUNA Bar
Proprietary and Confidential – For Discussion Purposes Only
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SUMMARY
In 2010, we participated in over 25 events that reached more than 100,000 health-conscious fitness enthusiasts at
Health clubs & fitness centersSpecial EventsCompetitive events including games & racesCharity fundraisersTeam practicesClasses
With the exception of the major charity events & a few of the special events and road races, Clif Bar & LUNA Bar were almost always the only national brand at the events at which they were distributed
Clif Bar & LUNA Bar received premium exposure at these eventsMost of the other participating sponsors were local restaurants or beverage companies
Proprietary and Confidential – For Discussion Purposes Only
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13.1 Half MarathonApril 2010
The inaugural 13.1 was a new Half Marathon that was produced by US Road Sports & Entertainment Group
Approximately 3200 runners competed
Craft was the apparel brand partner & it provided the official race shirt
Our street team gave away Clif Bars to runners after they crossed the finish line and before they entered the pavilion
2011 race will be held on April 2nd
Proprietary and Confidential – For Discussion Purposes Only
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Multisport Expo at JCC ManhattanApril 2010
1000 attendees, both JCC members and the public
Event included an expo and multiple seminars held simultaneously on 4 different floors
Builders, Clif Bars & LUNA bars were distributed at the registration table, on exhibit tables in the expo and in each of the seminar rooms
No were no other food manufacturers present
Proprietary and Confidential – For Discussion Purposes Only
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NY Road Runner’s Women’s 10KJune 2010
Our street team distributed over 1000 LUNA Bars to the women in the oldest women’s-only 10K in the nation.
Proprietary and Confidential – For Discussion Purposes Only
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American Diabetes AssnTour de Cure
June 2010
Over 1000 cyclists participated in this charity fundraiserSponsors included a cycling shop and a local deliClif Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
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NY Cycling ClubJuly 2010
The NY Cycling Club has over 3,000 members
NYCC organizes 1-3 group rides each weekend from the Spring until its century ride on the last Saturday every September
Proprietary and Confidential – For Discussion Purposes Only
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COPA NYCJuly 2010
COPA NYC was a soccer tournament featuring over New Yorkers who represented 32 different countries. The tournament was held over 2 weekends
LUNA Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
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Team LipstickJuly 2010
Team Lipstick is a women’s triathlon team founded by Laura Cozik, a noted fitness instructor in NYC
We provided Clif Shot Bloks and LUNA Bars for the teams 3-day training camp in Upstate NY
The team has 50 members
Proprietary and Confidential – For Discussion Purposes Only
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Asphalt GreenJuly 2010
Asphalt Green is a not-profit organization similar to a YMCA or JCC
It produces a wide array of sports & fitness programming for people of all ages from children to senior citizens
They have one of 3 Olympic-sized swimming pools in NYC
Their swim, triathlon & racing teams are among the most prestigious in NYC
We provided Clif & LUNA bar samples for several of their activities
Proprietary and Confidential – For Discussion Purposes Only
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Century Road Cycling Assn Club Championships
August 2010
The Century Road Cycling Association is the equivalent of the NY Road Runners for cyclists
It produces almost all of the cycling races in NYC which have over 1000 male & female riders
We provided Clif Shot Bloks & Builders for the riders at one of their races
Proprietary and Confidential – For Discussion Purposes Only
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Terrier TriAugust 2010
Terrier Tri is one of the most prominent triathlon clubs in NYC because its members are usually training for their first triathlonThey are sponsored by Equinox Fitness Clubs which allow the team to use its facilities for trainingWe provided Clif Shot Bloks and Builders to the team for one of its practicesThe team has approx 250 members
Proprietary and Confidential – For Discussion Purposes Only
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NY Athletic Club Racing TeamAugust 2010
The NY Athletic Club is one of the oldest and most prestigious fitness centers in NYC
Its racing team is one of the most successful as its women took 1st & 2nd place in the NY Road Runners’Club Championships
We provided Shot Bloks and Builders for one of the team’s practices
Proprietary and Confidential – For Discussion Purposes Only
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NY Road Runner’s Club Championships
August 2010
Central Park Track Club Bridle Path Track Club Club Adobo
iRunner Track ClubNY Harriers Track ClubGreater NY Track Club
Proprietary and Confidential – For Discussion Purposes Only
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NY Road Runner’s Club Championships II
August 2010
The Running Center Reservoir DogsMercury Masters Run Club
Over 1000 runners competed in the NYRR Club Championships and our street team provided Clif Bars & Shot Bloks pre- & post race
Proprietary and Confidential – For Discussion Purposes Only
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NY Road Runner’s Club Championships III
August 2010
Urban Athletics Race Team Van Cortlandt Park Track Club
Westside YMCA Track Club
Proprietary and Confidential – For Discussion Purposes Only
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Tri LifeAugust 2010
Tri Life is a more serious triathlon club than Terrier Tri or Team Lipstick because its members train for Half Ironmen and Ironmen races
We provided Shot Bloks for the teams 50 members at one of the team’s practices
Proprietary and Confidential – For Discussion Purposes Only
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SoftballJune – August 2010
The Pop – N – Locks softball league had 8 teams that played games every Sunday afternoon during the Summer
It is one of hundreds of leagues that exist throughout NYC
We provided Clif Bars for 4 games on one Sunday
Proprietary and Confidential – For Discussion Purposes Only
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Gilda’s Club NYC Marathon Team
August 2010
The Gilda’s Club race team was led by Sara Dimmick, the founder of Physical Equilibrium, to raise funds for Gilda’s Club
The team had 50 participants
We provided Shot Bloks and Builders at one of the team’s practices
Proprietary and Confidential – For Discussion Purposes Only
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Les Mills’ Fitness EuphoriaSeptember 2010
The world famous Les Mills fitness phenomena (www.lesmills.com) arrived in NYC for the first time this Fall
250+ women traveled from Philadelphia and eastern Long Island to attend this inaugural event which was held in Pacha, a NYC nightclub
Clif and Luna Bars were the only event sponsor
Proprietary and Confidential – For Discussion Purposes Only
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Equinox Autumnal Membership Appreciation
September 2010
2x a year on the Fall & Spring equinox, each of Equinox Fitness Clubs’ 18 locations hosts a membership appreciation party
We provided LUNA Bar samples at our exhibit table at the Columbus Circle Equinox in the Time Warner Center which is one of their 2 flagship locations
LUNA Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
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Are You Game presented byWomen’s Health Magazine
September 2010
This is an annual fitness carnival produced by Women’s Health Magazine
Event sponsors included Asics, Athleta, Burt’s Bees, Oakley, Special K, Subaru & MGD 64
Event partners included Crunch Fitness which provided the group exercise classes, Muscle Milk and Oasis Day Spa which provided spa services
We distributed LUNA Bars in Oasis Day Spa’s pavilion to over 500 women
LUNA Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
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PowerstrikeSeptember 2010
The 2nd Annual Puppy Powerstrike fundraiser benefitting the Best Friends Animal Society featured 3 hours of Powerstrike fitness classes at equinox Time Warner Center
100 people participated in the event
LUNA Bar and Vita CoCo were the only event sponsors
Proprietary and Confidential – For Discussion Purposes Only
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Womens’ Sports Foundation Fundraiser at Flywheel Sports
October 2010
A spinning fundraiser to fight childhood obesity. 200 participants. 2 sponsors + LUNA
Proprietary and Confidential – For Discussion Purposes Only
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Dance New AmsterdamFree Class Day
October 2010
Dance New Amsterdam is the largest and most prominent dance studio in lower Manhattan
At this event, they offered free dance classes from 10am – 7pm to over 2500 people
LUNA Bar & Vita CoCo were the only food & beverage partners