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What Business School Admissions Ofcers Say On:General Admissions and Financial Aid Trends 2012 GMAT* Changes Applicants Social Networking

About the survey methodology: admissions ofcers from 288 MBA programs including 22 of the top 30 programs as ranked by U.S. News & World Report

were polled by telephone in July and August 2010.

Highlights rom Kaplans2010 Business School

Admissions Ofcers SurveyTo ensure that prospective business school students receive accurate and up-to-date inormation on key trends and

relevant issues in the business school admissions process, Kaplan Test Prep annually surveys admissions ofcers

at MBA programs across the U.S. The survey data collected helps us to provide inormed guidance to the tens o

thousands o business school applicants we work with each year. For many years, Kaplan has also been surveying

admissions ofcers at colleges, graduate schools, law schools and medical schools. Following are the results rom this

years survey o business school admissions ofcers.

On General Admissions and Financial Aid Trends

Which would you say is the most important actor in thebusiness school admissions process?

Admissions exam score (GMAT/GRE).. 42%

Undergraduate GPA ........................... 40%

Work experience ............................... 15%

Essays ................................................ 2%

Letters o recommendation ................. 1%

Which would you most consider to be an application killer?

A low admissions exam score (GMAT/GRE)48%

A low undergraduate GPA .................. 33%

Lack o relevant work experience ....... 10%

Poor letters o recommendation .......... 5%

Poorly written essays ........................... 4%

Does your program give applicants the option o submittinga GRE score instead o GMAT score or admissions?

No ..................................................... 60%

Yes .................................................... 39%

Not sure .............................................. 1%

(For schools who answered no) What are you plans regardingmaking the GRE a part o your admission process?

No plans to consider the GRE ............ 75%

Considering accepting the current GRE .. 19%

Waiting until the new GRE is released

in 2011 to evaluate options ................ 5%

(For schools who answered yes): What potential populationo students do you think would most beneft rom your schoolsdecision to accept the GRE?

Applicants rom non-businessbackgrounds ..................................... 86%

Non U.S. applicants ............................ 8%

Female applicants ............................... 3%

Older applicants .................................. 3%

(For schools who answered yes): Is there an advantage oran applicant to submit one admissions exam over the other?

No advantage .................................... 65%

There is an advantage in submitting

a GMAT score ..................................... 32%

There is an advantage in submitting

a GRE score.......................................... 3%

How likely is it that a strong admissions exam score willhelp an applicant receive merit-based scholarships?

Very likely ......................................... 58%

Somewhat likely ............................... 31%

Not too likely ....................................... 7%

Not at all likely .................................... 4%

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69% o admissions ofcers at schools who accept

a GRE score or admissions report that less than

1 in 10 applicants actually submitted a GRE score

instead o a GMAT score this past cycle.

78% o the admissions ofcers surveyed predict

an increase in the number o applicants or the

current cycle.

On 2012 GMAT Changes

In general, how do you eel about the recently announcedaddition o an integrated reasoning section to the GMAT?

Positive ............................................. 31%

Neutral ............................................. 47%

Negative ............................................. 3%

Dont Know ....................................... 19%

How do you think the addition o the integrating reasoningsection will aect the difculty o the GMAT?

The exams level o difculty will

remain about the same...................... 42%

The exam will be more difcult........... 21%

The exam will be easier........................ 3%

Dont know ........................................ 34%

On Applicants

Do you anticipate the number o applicants to increase ordecrease during the current (2010 2011) application cycle?

Increase............................................. 78%

Stay the Same ................................... 14%Decrease ............................................. 8%

Have you ever received a negative letter o recommendationsubmitted by an applicant?

Yes .................................................... 61%

No ..................................................... 37%

Not sure .............................................. 3%

Have you ever discovered claims on an applicants businessschool application to be exaggerated or untrue?

No ..................................................... 51%

Yes .................................................... 49%

Do applicants who graduate rom your undergraduateinstitution have any advantage in the admissions processover students who do not graduate rom your school?

No ..................................................... 80%

Yes .................................................... 20%

On Social Networking

When it comes to visiting applicants social networking pagesand actoring these into the admissions process, does yourprogram have ofcial guidelines or policies?

No ..................................................... 94%

Yes ...................................................... 6%

Have you personally visited an applicants social networking

website to help you make an evaluation?

No ..................................................... 91%

Yes ...................................................... 9%

Has an applicant ever sent you or a ellow admissions ofcerat your program a networking request on LinkedIn?

Yes .................................................... 66%

No ..................................................... 34%

*GMAT is a registered trademark of the Graduate Management Admission Council. 10GMAT0102