2010 06-29 introduction ss

digiAindra

Copyright © digiAindra co ltd. All rights reserved

digimarketing in Action

Turnkey Digital Marketing [email protected]

13th July 2010

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digiAindra creates & implements strategic digital marketing solutions for your brandswe work closely with you, to:

• plan strategic digital marketing presences that will build your brands

• implement & optimize those presences: measuring results & tracking performance

• provide on-going nurture & innovation for your digital marketing

what does digiAindra co ltd do?

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Digital Marketing (digimarketing) is the evolution of marketing happening when the majority of a company’s marketing uses digital channels

“DigiMarketing

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Founding Partners of digiAindraIan Fenwick an experienced management educator, digital marketing consultant & strategic analyst. Ian recently co-authored DigiMarketing: The Essential Guide to New Media and Digital Marketing, published by Wiley & Son (available in 6 languages). In its first few months, Norman Pearlstine (former Editor-in-Chief of Time, Inc. and Managing Editor, the Wall Street Journal) has hailed it as “the definitive guide to marketing in the digital age”.

Aung Kyaw Moe, a successful serial entrepreneur, has over 10 years experience in system design, software application developments & user-interface development.

Nick Pisalyaput is an experienced investor and entrepreneur. He has founded or co-founded many ventures in industries including real-estate, property management, restaurant, catering, & alternative energy fields. He continues to hold directorships at many of these.

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digital presence

face-book SEO

SEM

twitter

edmemail, ezines

edm lists video mobiles,

LBM

nurture your

digital presence

games, virtual worlds

augmented reality

brand building

digimarketing: lots of moving parts

QR codes

websites

e-commerce

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digiMarketing 7-step Planning Framework©

Brand Proposition

KPI’s

Participants

Media: digital, traditional

Content

Analytics

On-going Monitoring & Nurture

What distinguishes your brand? What distinctive

customer benefits do you offer?

What business results are you after? How will we measure

success?

Who are your participants? What do you know of their

digital lifestyles? How will we learn more?

Where are your participants; where will they be? How can you

own your communications

What one-time & on-going content will you need?

How will we involve participants to help?

Set up & monitor an analytics system; optimize based on

results

Monitoring & response system, nurture relationships; scan for

new technologies

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Part 1

Part 2

Part 3

Agenda

Digital will dominate

An opportunity for the agile

Social media marketing

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Part 2

Part 3

Part 1

Agenda


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Most essential medium, US 2010

Source: http://www.edisonresearch.com/home/archives/2010/04/the_infinite_dial_2010_use_of_social_media_explodes.phphttp://www.edisonresearch.com/home/archives/Q3%20Media%20Perceptions%20-%20large%20slides%20_2_.pdf

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42%

37%

14%

5%

“Among Internet, Newspapers, Radio and Television, which one…is most essential to your life?”

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Source: http://www.imoderate.com/main/newsID/50/do/press_release_Detail

If you don’t do digital…

What does it say about a brand if

they aren’t involved with

sites like Facebook or

Twitter?

It shows they’re not really with it or in tune with the new ways to communicate with customers Female aged 18-24

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Twitter?

Either they’re not interested in the demographic that frequents Facebook & Twitter, or they’re unaware of the opportunity to get more exposure

Male aged 35-39

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Twitter?

It's EXPECTED that a company have some digital face whether it's on FB or Twitter…they need a strong electronic presence or you doubt their relevance in today's marketplace Female aged 50-54

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http://www.campaignlive.co.uk/news/rss/1012528/Unilevers-new-marketing-chief-set-double-spend-digital/

We are in the middle of a digital revolution. Now I know everybody talks about digital right now etc etc. But the truth of the matter is, I think it is bigger than even the most stretchy

visions.

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Digital marketing’s like high school sex.Everybody’s talking about it. Few people are doing it, and those that are doing it, aren’t doing it very well

Keith WeedChief Marketing Officer, UnileverJune 25, 2010

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By Andrew Eisner, Retrevo's Director of Community & Content. The data for this report came from a study of online individuals conducted by an independent panel. The sample size was just over 1000 distributed across gender, age, income and location in the United States.

Behaviour Changing

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Opportunity…for agile players

with a new mindset

DigiMarketing

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How is Digital Marketing Different?

Price

PlacePromotion

Product

4Ps

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Permission

Participation

4Ps

The 4Ps of digimarketing

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Copyright © digiAindra co ltd. All rights reserved 22

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Today’s Consumers

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Permission

Participation

4Ps


Profile (Privacy)

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Permission

Participation

4Ps


Profile (Privacy)

Personalization

behaviorally targeted ads twice as effective

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Personalization

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time spent on social networking sites increased from 3 hours a month to 5.5 hours a month in the last year…

a staggering 82% increase

NielsenWire, 2010

“Social networks are mainstream

http://www.hotelmarketing.com/index.php/content/article/social_media_in_travel_becomes_a_legitimate_business_force

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In June 2020, on average, the global consumer spends about

1 in every 4.5 minutes online on blogs or social networking sites

The Nielsen Company

“Social networks are mainstream

http://www.emarketer.com/Article.aspx?R=1007797

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Social networks are different

traditional marketing = monologues marketers talked,

people listened (maybe)

digimarketing = conversations

people are tired of monologues, they want

dialogues

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76%

Yankelowich

Advertising lies…

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…internet users trust recommendations from people they know

& opinions posted by unknown consumers online

more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media

Nielsen Online, April 2009

“Social networks don’t lie…

Cited in http://www.bazaarvoice.com/resources/stats

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Copyright © digiAindra co ltd. All rights reservedhttp://www.briansolis.com/2010/07/are-your-ears-burning-in-social-networks-one-third-of-consumers-talk-brands-every-week/

Social media are about brands

33% talk about brands

32% make brand recommendations

at least once a week

30% seek advice

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http://www.briansolis.com/2010/07/are-your-ears-burning-in-social-networks-one-third-of-consumers-talk-brands-every-week/Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire within the United States by Chadwick Martin Bailey between

February 8, 2010 and February 9, 2010.

Social media impact brands

more likely to buy at least one brand since becoming

fan/follower

more likely to recommend at least one brand since becoming

fan/follower

51%

60%

67%

79%

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http://www.facebook.com/#!/cocacola?ref=ts&ajaxpipe=1&__a=60

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Your Brand

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THANK YOUdigimarketing in Action

[email protected]

2010 06-29 introduction ss

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