20090824 Expo Xangai
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EXPO XANGAI 2010
Xangai, 1º de maio a 31 de outubro 2010
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70 milhões de 70 milhões de visitantesvisitantes
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200 Países 200 Países ParticipantesParticipantes
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Pavilhão das Nações Unidas (ONU)
48 organismos 48 organismos internacionaisinternacionais
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Shanghai Corporate Pavilion
3° maior 3° maior eventoevento
ddo mundoo mundo
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Space Pavilion
Realizado Realizado a cada 5 anosa cada 5 anos
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Automotive Industry Corp and General Motors
Com pavilhões Com pavilhões corporativoscorporativos
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Information and Communication Pavilion
CCom pavilhões om pavilhões temáticostemáticos
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Shipping Pavilion
Com pavilhões setoriaisCom pavilhões setoriais
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Em mais de 5 km² de Em mais de 5 km² de FeiraFeira
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Pavilhão brasileiroCidades pulsantes: sinta a vida das cidades brasileiras
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Detalhe das fachadas: madeiras de resíduos doscanteiros de obras da Expo Xangai 2010
CADEIRA FA
VELA D
OS IRMÃOS C
AMPANA
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Sala das Cenas Cotidianas
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Salão das Cidades Pulsantes
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“Coração” do Salão das Cidades Pulsantes
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Auditório para shows.
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Sala da Alegria Brasileira
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Túnel “as energias que movem as cidades”.
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Restaurante Brasileiro
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Loja Brasil
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PROGRAMAÇÃO TEMÁTICAENFOQUE POLÍTICO- INSTITUCIONAL
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CIDADE MELHOR, VIDA
MELHOR
Link
Link
Link
Link
Link
Link
PROGRAMAÇÃO CULTURAL
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CIDADE MELHOR, VIDA MELHORBetter city, better life
MAIO
VOLTAR
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TECNOLOGIA DA INFORMAÇÃO, participação popular & inclusão social
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JUNHOCIDADE MELHOR, VIDA MELHOR
Better city, better life
VOLTAR
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CIÊNCIA & INOVAÇÃOa criatividade brasileira se
transformando em alta tecnologia
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JULHOCIDADE MELHOR, VIDA MELHOR
Better city, better life
VOLTAR
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MUDANÇAS CLIMÁTICASEconomia de baixas emissões no Brasil,
preservação e sustentabilidade.
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AGOSTOCIDADE MELHOR, VIDA MELHOR
Better city, better life
VOLTAR
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COOPERAÇÃO ENTRE CIDADES IRMÃS- Brasil & China -
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SETEMBROCIDADE MELHOR, VIDA MELHOR
Better city, better life
VOLTAR
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ÁGUA & INFRA-ESTRUTURApara o desenvolvimento regional
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OUTUBROCIDADE MELHOR, VIDA MELHOR
Better city, better life
VOLTAR
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BRASIL, PAÍS DA ENERGIA RENOVÁVEL & LIMPA
por uma vida sustentável
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APRESENTAÇÃO DOS RESULTADOS DO FÓRUM URBANO
MUNDIAL
Rio de Janeiro, Março de 2010
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PROGRAMAÇÃO CULTURALENFOQUE: TURISMO, GASTRONOMIA E CULTURAL
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EXPO Xangai 2010 Espaço reservado entre as pontes Nanpu e Lupu, ao longo das duas margens do Rio Huangpu, na cidade de Xangai – China, perfazendo uma área total de 5,28km2.
Brazil Brazil PavilionPavilion
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America Square
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America SquareFridays Sundays
Dates
Month Days Time
Dates
Month Days Time
May
7 19:30
May
2 10:3014 19:30 9 10:3021 19:30 16 10:3028 19:30 23 10:30
June
4 19:30 30 10:3011 19:30
June
6 10:3018 19:30 13 10:3025 19:30 20 10:30
September
3 19:30 27 10:3010 19:30
September
5 10:3017 19:30 12 10:3024 19:30 19 10:30
October
1 19:30 26 10:308 19:30
October
3 10:3015 19:30 10 10:3022 19:30 17 10:3029 19:30 24 10:30
Other Days
Theme Month Days Time
Water Day September 5 and 7 19:30
Urban Forum October 23, 25 and 26 of 19:30
Brazil Day June 3 10:30
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Group Level Square 7
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Group Level Square 7Monday Thursday
Dates
Month Days Time
Dates
Month Days Time
May
3 10:30
May
6 10:30
10 10:30 13 10:30
17 10:30 20 10:30
24 10:30 27 10:30
31 10:30
June
3 10:30
June
7 10:30 10 10:30
14 10:30 17 10:30
21 10:30 24 10:30
28 10:30
September
2 10:30
September
6 10:30 9 10:30
13 10:30 16 10:30
20 10:30 23 10:30
27 10:30 30 10:30
October
4 10:30
October
7 10:30
11 10:30 14 10:30
18 10:30 28 10:30
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Expo Center
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Expo Center
Theme Month Days Time
Water Day September 4 19:30
Energy October 22,23, 25 and 26 19:30
Brazil Day June 3 19:30
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Bei Huan RoadDia
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Obs: Esse desfile que terminará na Celebration Square
Bei Huan Road
Theme Month Days Time
Brazil Day June 319:30
or 10:30
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Celebration Square
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Celebration Square
Theme Month Days Time
Brazil Day June 321:00
or 12:00
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PORTAL
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PORTAL DO BRASIL NA EXPO
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Estrutura do portal• Conheça o Brasil:
– Passeios virtuais por cidades brasileiras– Negócios– Copa 2014– Soluções urbanas
• Pavilhão Brasileiro:– Conceito– Programação– Restaurante– Loja– O Brasil na Expo
• Noticias
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Crie o desejo• apresentação de destinos tuísticos;• roteiros preparados;• receitas brasileiras;• projetos inovadores de solucções urbanas.
Aproximação estratégica - 6 pilares para o website
Destaque especializado •Notícias relacionadas aos parceiros, patrocinadores e ao tema do pavilhão brasileiro;•Informações sobre o Brasil e sobre como fazer negócios com o Brasil;• Informações dinâmica, atalizadas diariamente.
Conteúdo adaptado• Segmentação entre os enfoques político-institucional, turismo, gastronia e cultura, além do econômico; • Guia prático sobre oportundiade de negócio com o Brasil
Centro de informação
Prático
Segmentação
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Engajamento com o público alvo por segmentação de informação, criando redes de interesse pelo Brasil
Otimizar a visibilidade• Tecnologia SEO• Programas SEM
Guia para participação• referência do Brasil em mandarim, inclui blogs, chats e afins.
Socializar
Search engines
Interatividade
Aproximação estratégica - 6 pilares para o website
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Como maximinizar as oportunidades de negócio com o Brasil
Como fazer negócios com o Brasil
Investidores & traders que possuem negócios
com o Brasil
Investidores & traders que ainda não possuem negócios com o Brasil
Público Alvo Expectativas
Governos; entidades de classe e público em
geral
Como sensibilizar instituições governamentais e entidades de
classe e público em geral sobre o Brasil
No Brasil Municípios, Estados, Agentes do Governo Federal, Estatais, Setor
Privado
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COPYRIGHT AGÊNCIACLICK ® 2009. TODOS OS DIREITOS RESERVADOS.
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COPYRIGHT AGÊNCIACLICK ® 2009. TODOS OS DIREITOS RESERVADOS.
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COMISSARIADO DO BRASIL NA EXPO 2010Coordenação da participação brasileira: MDIC
Realização:
Comissário Geral: Alessandro TeixeiraComissário Geral Adjunto: Ricardo Schaefer
Coordenadora: Suelma RosaE-mail: [email protected]
Telefone: (61) 3426.0202Fax: (61) 3426.0222