2009 Jobvite Social Recruitment Survey[1]
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Transcript of 2009 Jobvite Social Recruitment Survey[1]
2009 Social RecruitmentSurvey Results
2009 Social Recruitment Survey Results
2Copyright ©2009 Jobvite, Inc.
Executive Summary
This report contains results of the second annual Jobvite Social Recruitment Survey, which found that employers are not just
recruiting on professional online networks now, but also recruiting extensively on social networks like Facebook and Twitter.
The survey also found that employers are more satisfi ed with the quality of candidates from employee referrals and social
networks than those from job boards. As a result, companies intend to invest more in these cost-effective candidate sources
in 2009, rather than job boards and other traditional sources, including search fi rms.
The majority of those surveyed are planning to invest more in social recruiting. 76 percent plan to invest in employee referrals
and 72 percent plan to increase their use of social networks while a majority say they will invest less in more costly sources,
including job boards, third-party recruitment and campus recruiting. This echoes the results of Jobvite’s 2008 Social Recruit-
ment Survey, in which 68 percent of recruiters said they would increase their use of referrals and employees’ networks.
The survey results showed that 80 percent of companies use or are planning to use social networking to fi nd and attract
candidates this year. Among those using social network sites for recruiting, LinkedIn is now used by 95 percent of respondents
and Facebook use grew from 36 percent in 2008 to 59 percent in 2009. A new addition, Twitter, ranks third with 42 percent
of recruiters using the tool to source candidates.
Employee referrals and internal transfers are the most highly rated sources in terms of quality of candidates generated.
However, employee involvement in referrals is still low. Only 15 percent of respondents said that they extensively tap
employees’ social and professional networks for hiring, while the majority said they “somewhat” utilized employee networks.
An average of one-third of employees participate in referrals, indicating there is untapped potential for employee referrals.
The 2009 Jobvite Social Recruitment Survey was conducted online between April 30 and May 15, 2009. The survey was
completed by individuals responding to an invitation on the Jobvite website or to an invitation emailed to human resource
and talent management professionals. 438 individuals completed the 23 question survey. Respondents answered
questions using an online survey tool. Response data is available only in aggregate form.
About Jobvite
Jobvite is used by companies to manage all aspects of hiring in an easy to use Web 2.0 platform. Jobvite is the only eRecruit-
ment application that powers word of mouth marketing for jobs. Jobvite engages people to send targeted job invitations to
contacts in their social networks and helps companies make high quality hires at lower cost. Customers of the Software-as-
a-Service application include leading edge companies like Advent, Infi nera, SupportSoft, TiVo and Zappos.com. For more
information, visit www.jobvite.com.
2009 Social Recruitment Survey Results
3Copyright ©2009 Jobvite, Inc.
1. Do you or your company use social networking or social media to support recruitment efforts?
Don't Know2%
Plan to BeginThis Year
13%
No17%
Yes68%
2. Which social networking sites do you or your company use to find candidates? Check all that apply.
None
Ning
MySpace
Other
LinkedIn 95%
59%
42%
13%
11%
10%
1%
Don't Know12%
No22%
Yes66%
4. Have you successfully hired a candidate through an online social network?
3. Why do you use online social networks for recruiting? Check all that apply.
Other
Promote Jobs or Employment Brand to a Target
Identify Potential Candidates Before a Requisition Opens
Good Way to Find Our Target Candidates
Source of Hard-to-Find Skills or Experience
Low Cost Candidate Source
Reach Passive Jobseekers
Don't Use Them
77%
74%
72%
72%
60%
59%
3%
2%
Social Networks
Questions 2, 3, and 4 were completed only by the respondents who answered affi rmatively that they are using or planning to use social networks to support recruitment in question 1.These respondents account for 81% of the total responses.
2009 Social Recruitment Survey Results
4Copyright ©2009 Jobvite, Inc.
Other
Other Social Networking Sites
Call References
Search Engine
None
MySpace
76%
67%
61%
44%
21%
14%
11%
10%
5%
Not applicable
Don’t know
C-level
Executive / VP
Senior-level / Director (7-10 years of experience)
Entry-level (1-2 years of experience)
Mid-level / Manager (3-6 years of experience) 77%
76%
62%
44%
28%
5%
3%
Traditional
Don’t know
Not applicable
C-level
Executive / VP
Entry-level (1-2 years of experience)
Senior-level / Director (7-10 years of experience)
Mid-level / Manager (3-6 years of experience) 51%
43%
34%
27%
13%
7%
5%
Online
6. What tools do you use to research candidates? Check all that apply.
7. What type of candidates does your company find through traditional employee referrals and online social networking referrals? Check all that apply.
Disclose24%
5. What percentage of candidates disclose their social networking presence to you?
2009 Social Recruitment Survey Results
5Copyright ©2009 Jobvite, Inc.
10. What percentage of your company’s total vacancies are listed on paid job boards?
8. In what candidate sources are you/your company investing more and less this year? Check all that apply.
Job boards
Campus recruiting
Internal transfers
Direct sourcing
Corporate career site
Social networks
Employee referrals
Other
3rd party recruiters/search firms
76%
72%
64%
58%
55%
29%
26%
9%
7%
More
Other
Corporate career site
Internal transfers
Direct sourcing
Campus recruiting
Job boards
3rd party recruiters/search firms
Employee referrals
Social networks
72%
57%
45%
21%
18%
17%
12%
11%
8%
Less
9. Rate your satisfaction with the quality of candidates from these sources. 1 is the least satisfaction and 10 the most.
3rd Party Recruiters/Search Firms
Job Boards
Campus Recruiting
Other
Social Networks
Corporate Career Site
Direct Sourcing
Employee Referrals
Internal Transfers
8.1
7.8
7.2
6.7
6.7
6.2
5.8
5.7
5.4
Candidate Sources
Listed57%
Not Listed43%
2009 Social Recruitment Survey Results
6Copyright ©2009 Jobvite, Inc.
Referrals
15. Did your company conduct layoffs during the past 12 months?
Hiring Plans
Yes59%
No41%
11. How extensively do you feel you tap into your employees’ social and professional networks for hiring?
Not At All25%
Somewhat60%
Extensively15%
12. What percentage of your employees participate in referring candidates?
average 31%
13. What percentage of total vacancies do you fill by referral?
average 29%
14. What percentage of jobs at your company carry a referral bonus?
average 63%
2009 Social Recruitment Survey Results
7Copyright ©2009 Jobvite, Inc.
16. What are your hiring plans in 2009? Check all that apply.
17. How many hires (new or replacement) is your company planning to make in the remainder of 2009?
Over 250
51 to 250
11 to 50
1 to 10
10%
18%
38%
34%
18. If you are hiring, what level of experience will you hire? Check all that apply.
C-Level
All Levels
Executive/VP
Senior-Level
Entry-Level
Mid-Level 76%
55%
47%
15%
15%
5%
Not hiring at all
Adding contractors or part-time hires
Plans are uncertain/Don’t know
Making only full-time replacement hires (no new growth hires)
Making new (growth) full time-hires 50%
35%
27%
24%
5%
The next three questions were completed by the 66% of respondents that are either making new (growth) full-time hires,making only full-time replacement hires (no new growth hires) or adding contractors or part-time hires.
19. Do you plan on hiring employees to fill recruitment, staffing or talent acquisition positions?
Yes, adding new contract or part-time staffing positions
Yes, making replacement hires only
Yes, making new full-time hires
Plans are uncertain/Don’t know
No, not hiring at all 50%
24%
12%
10%
4%
2009 Social Recruitment Survey Results
8Copyright ©2009 Jobvite, Inc.
20. How many employees does your company have?
5,000+
1,001 to 5,000
501 to 1,000
251 to 500
101 to 250
1 to 100
15%
21%
12% 15%
17%
20%
Demographics
21. What’s your role in recruiting at your company?
Other 12%
CXO 2%
HR VP 5%
HR ManagerDir. Of Staffing18%
HR Director 12%
Hiring Manager 2%
HR Generalist 10%
Consultant 4%
Sourcer 4%
Recruiter 31%
23. What industry do you work in?22. What type of organization do you work for?
Independent Consultant5%Recruitment Agency
6%
Employer89%
Technology33%
Public Service,Education, Recreation
10%
Communication8% Manufacturing
8%
Finance andInsurance
8%
Healthcare6%
Retail andWholesale
6%
RecruitmentAgency
6%
IndependentContractor
5%
Services4%
Other4%Transportation Energy
and Storage2%