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20081215 mobile-internet-matters-1233895674937241-1[1]
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Transcript of 20081215 mobile-internet-matters-1233895674937241-1[1]
Mobile Internet MattersJustin Lee
80% Source: IDC
has internet capabilityby 2008.
In fact,
What is
Mobile Internet Service?
Download Games
Download Music
Instant Message
Voice Over IP
Maps
Location based service
Surf Internet
Banking
News
Video
Mobile TV
Voting
Social Network
WhyMobile Internet Matters?
More than 50%of world population will have mobile phone by end of year.
Source: UN
30 countries exceeded 100% mobile phone penetration.
Source: Experian
20%
mobile Phone growth rate per annual
2001-2007
5.8%2007-2012
Worldwide shipments of
Source: IBM Institute for Business Value
per year-7%
since 2002
Average selling price
Source: IBM Institute for Business Value
$0
$15
$30
$45
$60
2002 2003 2004 2005 2006 2007 2008
of USA are Mobile ARPU
declining.
Source: Chetan Sharma
Talkless
$0
$15
$30
$45
$60
2002 2003 2004 2005 2006 2007 2008
are declining.
Voice revenues
Source: Chetan Sharma
What stops user from using mobile internet?
Find it expensive
Connection is slow
Don’t find it convenient
Tried but don’t find it useful
Never tried
Don’t know about it 8%
16%
17%
37%
40%
50%
Source: IBM Institute for Business Value
Time based pricing
or volume based pricing
to flat rate data tariff
0.4 NTD / minutes
0.005 NTD / per packet
850 NTD / per month
What stops user from using mobile internet?
Find it expensive
Connection is slow
Don’t find it convenient
Tried but don’t find it useful
Never tried
Don’t know about it 8%
16%
17%
37%
40%
50%
Source: IBM Institute for Business Value
3.5G is speedy!
WAP
PHS
GPRS (2.5G)
EDGE (2.75G)
WCDMA (3G)
HSDPA (3.5G)
14K
64K
114K
237K
384!
1440K
43 seconds
What stops user from using mobile internet?
Find it expensive
Connection is slow
Don’t find it convenient
Tried but don’t find it useful
Never tried
Don’t know about it 8%
16%
17%
37%
40%
50%
Source: IBM Institute for Business Value
is getting bigger.
2005 2006 2007 2008
Source: Sender 11
240x320
128x128/160
172x208/220
Screen size
Touch screen phonegrowth over 230% this year!
2007 2008
9.6M
4.2M
Source: New York Times
internet experienceBetter
internet experienceBetter
What stops user from using mobile internet?
Find it expensive
Connection is slow
Don’t find it convenient
Tried but don’t find it useful
Never tried
Don’t know about it 8%
16%
17%
37%
40%
50%
Source: IBM Institute for Business Value
More
Useful Application
May Jun Jul Aug Sep Oct Nov
2008
10202 apps on the App store!
Source: 148Apps
What stops user from using mobile internet?
Find it expensive
Connection is slow
Don’t find it convenient
Tried but don’t find it useful
Never tried
Don’t know about it 8%
16%
17%
37%
40%
50%
Source: IBM Institute for Business Value
Surfmore
Playm
ore
Listenm
ore
Mobile internet service is
Useful!
$0
$3
$5
$8
$10
2002 2003 2004 2005 2006 2007 2008
Data revenues are growing.
Source: Chetan Sharma
50% 50%MobileDeviceMakers
OperatorMobile
Services
Partners
Players Types at 2G Era
Customer
Co
mp
etit
or
Co
mp
etit
or
Source: IBM Institute for Business Value
3G open the door to
Internet Service Provider
33% 33%
33%MobileDeviceMakers
OperatorInternetService
Providers
Mobile
Internet
Services
Competitor
Com
petit
orC
ompetitor
Partners
Partners
Customer
Partners
Players Types at 3G Era
Source: IBM Analysis
Challengesto Mobile Device Maker
Competition
Mobile
Internet
packagingContent and service
User Experience
User Experience
Business relationshipschannel conflictsand
Business modeltransformation
Thank You!