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August 7, 2008 New Europe's Biggest Advertising Festival Hosts the Third

Annual OpenAd Golden Drum Idea Competition

OpenAd has partnered once again with the prestigious Golden Drum international advertising festival to present the third annual OpenAd Golden Drum Idea Competition. The competition offers creatives worldwide a chance to compete head to head with some of the best creative minds in the industry. The 15th Annual Golden Drum Advertising Festival will take place in Portoroz, on the Adriatic Coast of Slovenia, betweeen the 5th and 10th of October. Golden Drum is not just any industry event – in fact, it is considered to be New Europe's most prestigious advertising event of the year. Over the years it has hosted many renowned advertising professionals and jurors such as Michael Conrad, David Droga, Donald Gunn, Bob Isherwood, Sebastian Turner, Vlad Vasyukhin, Andrew Rawlins and many others. The exclusive event is dedicated to breaking down the geographical, social and cultural barriers of the advertising world. To be eligible for the OpenAd Golden Drum Idea Competition, the ideas submitted must be original, unbranded and previously unpublished. There are three competition categories, including TV, Print and Web Design. Freelancers or advertising agencies have until September 4th to submit their ideas via www.openad.net and compete for four prizes, including the OpenAd TV, OpenAd Print, OpenAd Web design, as well as the grand prize, the OpenAd Golden Drum Big Idea award. Four finalists will receive award plaques and free delegate passes to the festival and will also have their work displayed at the festival. This is a unique opportunity for freelancers or agencies worldwide to showcase their unpublished work to an international jury and in front of a worldwide audience. All participants in the competition will additionally have the opportunity to sell their ideas to clients of OpenAd, as all entries except for those shortlisted will be included in OpenAd.net's online Gallery at the close of the competition. The president of this year's competition jury is Julian Boulding, President of thenetworkone. Other members of this year’s elite jury include Mick Devito, the co-founder of Butterfield Day Devito Hockney – Partners BDDH and Ingmar Janson, Director of Alternative Communication and Creative Planning at Scholz & Friends Stockholm. Katarina Skoberne, OpenAd’s co-founder, said: ''We are already seeing amazing response to the competition from OpenAd members, and expect this year's overall participation to surpass previous years. OpenAd takes enormous pride in giving creatives around the world an opportunity to compete against the best advertising industry professionals and showcase their work on a global stage, and the Golden Drum competition is a perfect opportunity to expand our creatives' reach ever farther.'' For further information please visit http://www.openad.net/goldendrum/ or contact: Nick Taylor PR Projects Manager, OpenAd.net Telephone: +386 1 200 2522 E-mail: nick.taylor@openad.net

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Editors’ Note. OpenAd.net (www.openad.net) is a young, dynamic company set to change forever how advertisers buy creative work. It gives clients and agency creative directors alike the chance to buy advertising, design and marketing ideas on-line by taking out membership costing from $3,000 - $100,000. This gives access to two types of service – either the Gallery, where creatives offer original ideas for sale by 14 market categories, or an online pitch facility, where members can post briefs. An average brief generates 20-100 replies. The site has nearly 11,000 creative subscribers in 125 countries, ranging from students to internationally-renowned creative directors, freelancers and agency staff. All creatives appear anonymously on the site. Members can acquire work they like under license either for twelve months or in perpetuity. All work is checked for fluency by a native English speaker before being presented to the client, and the company enforces a strict system of copyright protection and digital date-stamping. And because OpenAd is a broker rather than an ad agency, members can turn their ideas into a finished campaign with outside partners, such as an existing agency or the OpenAd.net creative who invented it. Membership is free for creatives, to ensure that a client’s project has the greatest number of people working on it at any one time. OpenAd.net makes its profits by taking a straight 22.5 per cent fee on deals brokered. OpenAd.net launched worldwide last year after three years of development and now has offices in the UK, Switzerland, the US and Slovenia as well as a presence in Australia, Dubai, Holland and Latin America.