2007
33
2007 2007 Version 1 13/09/2007 2007 2007 Presentation to Alphabet Soup
description
2007. Presentation to Alphabet Soup. 2007. Version 1 13/09/2007. MEDIA / PRINT. BUSINESS MEDIA SCENE. 83% read any business / financial print. 70% access business or financial sites on the internet. 55% watch business / financial programmes on TV. - PowerPoint PPT Presentation
Transcript of 2007
20072007Version 1 13/09/2007
20072007Presentation to Alphabet Soup
MEDIA / PRINT
83% read any business / financial print. 70% access business or financial sites on the internet. 55% watch business / financial programmes on TV. 45% access email / electronic newsletters for business
or financial information. 37% listen to business / financial programmes on the
radio. 20% access business information via their cell phones,
7% make use of financial newswire services and 6% webcasts.
BUSINESS MEDIA SCENE
PENETRATION OF BUSINESS/ FINANCIAL MEDIA
Total %
Total 320,000
Business Day 34 000 11
Financial Mail 27 000 8
Business Day/Financial Mail 52 000 16
FinWeek 12 000 4
Financial Times 6 000 2
Weekend Financial Times 2 000 1
Sunday Times - Business Times 121 000 38
ONLINE
Businessday 32 000 10
Financialmail 27 000 8
Summit 3 000 1
PENETRATION OF BUSINESS/ FINANCIAL MEDIA
TELEVISION P7D Total %
Total 320,000
Summit TV Total - Watched P7D 47 000 15
CNBC Total 11 000 3
Business News on CNN 38 000 12
World Business Report - BBC 7 000 2
Bloomberg Information TV 10 000 3
BTN (Business Television Network) 3 000 1
Euro News 4 000 1
Sky Business Report 25 000 8
Business Focus - SABC3 13:30-14:00 54 000 17
Business Focus - SABC3 18:30-19:00 82 000 26
Business Focus - Total 114 000 36
PENETRATION OF BUSINESS/ FINANCIAL MEDIA
RADIO P7D Total %
Total 320,000
Classic Business - Classic FM 15 000 5
Market Update - SAFM 17 000 5
Kaya Biz (Steven Bacher, Kaya FM) 17 000 5
RSG/RSG Business Updates 19 000 6
The Midday Report (Chris Gibbons, Talk Radio 702, 567 Cape Talk)
21 000 7
The World at 6 (Bruce Whitfield, Talk Radio 702, 567 Cape Talk)
20 000 6
The Power Hour (Alec Hogg, Radio 2000) 6 000 2
Other business programmes 27 000 9
TOP MANAGEMENT84 000
R30 000+ PERSONAL INCOME64 000%
41
34
19
18
15
14
14
13
11
9
7
ST - Business Times
Business Report Total - Daily
Personal Finance - weekly
The Star - Business Report
Business Report Sunday
Beeld - Sake Beeld
Rapport - Sake Rapport
Citizen - Business
Business Day
Sowetan - Business
Financial Mail
40
34
19
18
16
15
13
12
12
12
10
ST - Business Times
Business Report
Beeld - Sake Beeld
The Star - Business Report
Rapport - Sake Rapport
Business Day
Personal Finance - weekly
Financial Mail
Business Report Sunday
Citizen - Business
Sunday Tribune BusinessReport
PENETRATION OF BUSINESS/FINANCIAL TITLES
48
18
14
7
3
3
2
42
20
15
7
3
5
1
43
20
13
6
2
4
1
Newspapers
Internet
TV
Radio
Magazines
E-mail / electronic newsletters
Via phone (cell / landline) Primary Most Useful Trust Most
%for business / financial information
Skew towards whites
Skew towards blacks
CHOICE OF MEDIA
%37
24
24
18
14
10
6
5
3
3
4
8
5
11
12
7
13
6
2
3
3
2
2
28
61
26
46
39
19
54
16
6
7
6
5
5
5
31
7
45
25
35
64
27
73
89
87
90
92
92
92
2
Internet
Newspapers
Email or electronic newsletters
TV
Radio
Via cell phone
Magazines
Via landline
Financial News wire services
Webcasts
Mobizines
Podcasts
Videocasts
Audio books
More Less Same N/A
Blacks tend to use the traditional media of newspapers, TV and radio more so than a year ago
•Current business info •Contains more info
•Up to date
MEDIA CONSUMPTION COMPARED TO A YEAR AGO
21
12
7
5
4
4
4
3
41
7
5
1
1
1
15
19
6
8
4
3
2
4
Sunday Times BusinessTimes
Sake Beeld
Star Business Report
Sake Rapport
Business Day
Sunday TribuneBusiness Report
Cape Times BusinessReport
Citizen Business
Total SABRE
Blacks
Whites
%
Mentions 3%+ only shown
PREFERRED BUSINESSNEWSPAPER SECTION
%
48
26
19
16
6
16
14
13
8
9
38
21
14
13
11
11
9
7
7
6
Total daily Business Report
The Star Business Report
Business Day
Citizen - Business section
Beeld - Sake Beeld
Sow etan - Business section
Cape Argus - Business section
Cape Times - Business Report
Daily New s - Business section
Daily Sun - Business section
Total SABRE
Corporate Top&SeniorMgt
Note: Top 10 mentions only shown
CHOICE OF DAILY PUBLICATION FOR BUSINESS/FINANCIAL NEWS
MORNING BUSINESS NEWS
%69
65
57
56
53
53
42
70
75
58
65
68
50
39
Business Day
Sake Burger
Sake Beeld
The Sowetan -Business Section
The Citizen -Business Section
National BusinessReport (4 titles)
The Star -Business Report
Total SABRE=320 000 R30 000+ = 64 000
THE INTERNET
83% PERSONALLY USE THE INTERNET
%
Where Internet Used
Base: Internet users
76
7
6
64
2
At work on own PC
At work within dept
Somewhere else atwork
At home
Somewhere else
SABRE 2007
INTERNET USAGE
41
44
14
13
8
Office
At home
Educationalinstitution
Internet café
Elsewhere
AMPS 2006/7
%
Internet Users
87
54
52
35
29
7
5
10
27
21
43
31
17
13
3
19
27
22
40
76
82
Send/receive emails
Source job related info
Banking transactions/info
Source non job relatedinfo
Read news online
Share trading
Listen to radio online
Often Sometimes Never
Up from 19% in 2003
Up from 44% in 2003
INTERNET ACTIVITIES
Time Spent on Internet in average week
On average 9 hours and 12 minutes spent on the internet per Week
%
Base: Internet Users (266 000)
15
20
24
26
15
Up to 2 hours
2 - 5 hours
5 - 10 hours
10 hours and more
Not answered
Time Spent on Internet in average week – trends by management level
On average 9 hours and 12 minutes spent on the internet per Week
Hours
Base: Internet Users 2007 (266 000); Internet Users 2003 (173 000)
9.2
9.3
10.0
7.7
9.5
6.9
7.5
6.7
7.6
6.0
All Internet users
Top management
Senior Management
Middle Management
Professional
Online Titles Accessed for Business/Financial Information (Top ten mentions)
%
38
37
26
25
17
15
15
14
14
13
news24.com
Media 24
Fin24
mweb
Business Day
iol
Financial Mail
SABC News
MoneyWeb
Sunday Times
Rebased on “58% who Access News On-Line”
%
DVD’s grown from 51% to 86%
Laptops up from 27% to 38%
DSTV dual decoder up from 10% to 23%
ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED
86
71
69
54
52
50
45
38
33
30
26
23
21
88
77
78
71
58
61
59
52
44
34
31
29
24
22
74
DVD Player
Digital camera
Personal Computer
Home Theatre
Blue Tooth
Internet access
Memory stick
Laptop
M-Net Decoder
DStv Single Decoder
3G
DStv Dual Decoder
Camcorder
Total SABRE 2007 Internet users
Total DStv = 68%
Total DStv among internet users = 70%
21
20
18
14
14
12
11
11
11
9
5
4
25
24
23
20
15
16
14
13
12
13
10
6
5
20
Electronic notebook
ADSL line
Ipod/Mp3g
GPRS
DSTV compact
I-mate
Electronic diary
Skype
DSTV PVR
Broadband Wireless technology
Digital Media Audio
Palmtop
VOIP
Total SABRE 2007 Internet users
%
DVD’s grown from 51% to 86%
Laptops up from 27% to 38%
DSTV dual decoder up from 10% to 23%
ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED
77
52
13
6
PC/laptop/palmtop
Internet access
SABRE 2007320 000
AMPS 2006/731 109 000
%
UNIVERSE COMPARISON:Electronic Devices in Home
SABRE vs AMPS High Income Universe vs General Population
Banking Method - Internet
77
52
61
13
5
1
74
62
61
14
6
1
Visit the Bank
Internet
ATM
Cellular Phone
Landline Telephone
Other
Total SABRE (320 000) Internet users (266 000)
%
Print Readership & Internet Access – weekly business sections
898679
89888883
PersonalFinance-Sunday
BR-Sunday
SakeRapport
City PressBusiness
SundayWorld
Business
STBusiness
Times
TotalSABRE
Universe
%
320 000 121 000 18 000 28 000 48 000 40 000 48 000
8681
899082
9783
CitizenBusinesssection
SakeBeeld
The StarBusiness
Report
TotalBusiness
ReportDaily
SowetanBusinesssection
BusinessDay
TotalSABRE
Universe
%
320 000 34 000 29 000 104 000 59 000 45 000 38 000
Print Readership & Internet Access – daily business titles and daily business sections
90969583
TimeFinweekFinancial MailTotal SABREUniverse
%
320 000 27 000 12 000 6 000
Print Readership & Internet Access – business and financial magazines
20072007Version 1 13/09/2007
TECHNOLOGY
86
7169
6854
5250
4538
3330
2623
2121
2020
181414
12111111
95
4
74DVD Player
Digital cameraPersonal Computer
Home TheatreTotal DStvBlue Tooth
Internet access E-mail
Memory stickLaptop
M-Net Decoder DStv Single Decoder
3GDStv Dual Decoder
CamcorderElectronic notebook
ADSL lineIpod/Mp3g
GPRSDSTV compact
I-mateElectronic diary
SkypeDSTV PVR
Broadband Wireless technologyDigital Media Audio
Palmtop VOIP
%
DVD’s grown from 51% to 86%
Laptops up from 27% to 38%
DSTV dual decoder up from 10% to 23%
ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED
%
ELECTRONIC DEVICES IN HOUSEHOLD (SABRE VS AMPS)
86
77
74
68
52
33
20
11
11
40
13
6
8
8
6
1
1
1
DVD Player
PC/laptop/elec notebook
Digital camera
Total DStv
Internet access
M-Net Decoder
ADSL
Wireless
PVR
SABRE 2007320 000
31 109 000
SABRE vs AMPS High Income Universe vs General Population
AMPS 2006/7
%
PERSONALLY HAVE
99
32
99
41
Cell Phone
Hands FreeKit
Total SABRE=320 000 R30 000+ = 64 000
SABRE 2007320 000
31 109 000AMPS 2006/7
%99
12
33
23
30
56
32
25
11
5
Personally havecell phone
No in HH - 1
No in HH - 2
No in HH - 3
No in HH - 4+
SABRE vs AMPS High Income Universe vs General Population
UNIVERSE COMPARISON: Usage & Number of Cellular Phones in Household
SABRE 2007320 000
31 109 000AMPS 2006/7
%
74
25
8
49
Contract
Pre-Paid
SABRE vs AMPS High Income Universe vs General Population
UNIVERSE COMPARISON: Method of Payment: Contact vs Pre-Paid
% Cell-phone usageSABRE 2007 = 99%AMPS 2006/7 = 56%
57
33
9
1
57
37
62
51
41
8
Vodacom MTN Cell C Virgin Mobile
SABRE Total = 320 000 R30 000+ = 64 000 AMPS 2006/7
%
NETWORK USED (Base – have a cellphone)
%
61
21
7
5
2
1
1
1
67
16
5
4
1
0.5
1
3
Nokia
Samsung
Motorola
SonyEricsson
LG
Siemens
Alcatel
Blackberrry
Total SABRE=320 000 R30 000+ Pers = 64 000
BRAND OF CELL PHONE
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