2007 06 Xx Futuro Do Software Sbqs
64
description
invited presentation @ brazilian software quality simposium 2007, porto de galinhas, pernambuco
Transcript of 2007 06 Xx Futuro Do Software Sbqs
http://www.informationweek.com/1017/
In the next few years, software, the way it's developed and supported, and the vendors that deliver it are in for more changes, driven by emerging business needs, new customer demands, and market forces.
"There's an argument that almost every company is in the software business in one way or another,“
says Charles Fitzgerald, Microsoft's platform strategy general manager. People may not think of eBay or American Express as being in the software business, he says, but they are.
"If you participate in the information economy, you will be a software company. If you're in a customer-facing business, software is the way you're going to differentiate yourself."
The issue of software quality might begin to hit software vendors where it hurts --on the financial bottom line.
In the future, vendors who are used to getting paid for their products up front, even if the software is buggy, may find payments from customers tied to how well their products perform.Tony Scott, a chief technology officer at General Motors Corp.
In a 2002 survey of 600 companies that had purchased CRM software, Gartner
found that on average 42 percent of the licensed software was sitting on the shelf unused, accruing additional license
fees in support and maintenance charges.http://www.cio.com/article/32031/_The_Future_of_Software_/2
Despite such waste, customers of enterprise software are locked in to their vendors with a
padlock rusted shut by years of neglect. Moving from one vendor to another is so costly as to be
prohibitive?
Just 1 to 2 percent make the move willingly, according to Meta Group…
http://www.cio.com/article/32031/_The_Future_of_Software_/2
With software as services, software vendors are being drawn more intimately into the day-to-day operations of their customers.
Increasingly, the software vendor's fortunes are being tied more closely to the customer's.
Madhavan Rangaswami, co-founder of Sand Hill Group, a Silicon Valley venture-capital firm specializing in enterprise software
open vs. closed = no
Software as a service is an appropriate name. Service should be in bold block letters, because it's the service over time that will change.
Software will become more of a commodity.
Bud Mathasiel, CIO of Solectron Corp.
Software as a commodity:
poucos vendedores das MESMAS coisas?
muitos vendedores de POUCAS coisas?
poucos fornecedores de PLATAFORMAS & muitos provedores de SOLUÇÕES?
ou...
qual é o cenáriomais GERAL?...
informaticidade
que história deinformaticidade
é essa?...
http://mobhappy.com/blog1/2007/05/14/mobile-web-is-19-of-pc-web/
http://mobhappy.com/blog1/2007/05/08/emerging-markets-call-for-novel-thinking-not-just-basic-products/
o mundo [a internet]
ainda está em modo
BETA
se não estivesse...
empresas de TELECOM
não teriam
SDKs
na web!...
People – not boxes – make things work.
We’re trying to drive what we call Web 21C, ...we launched a set of SDKs and... developers register to write to that set of capabilities.
So we’re developing abilities for BT to mash up with services and applications that exist in the Web, and that turns this whole thing into a
global innovation platform instead of just a global NGN.
http://www.telecommagazine.com/newsglobe/article.asp?HH_ID=AR_3029
[BT Group Chief Technology Officer Matthew Bross]
...a próximaplataforma
deprogramação
é
A
internet
[mary meeker, morgan stanley, dec 2006]
I am optimistic about the future of software, because more and more people are coming out of the closet every month admitting in public that they hate their computers.
http://www.edge.org/q2007/q07_index.html
what are you optimistic about [david gelernter]?
The file systems and desktop and spreadsheets, the word processors and mailers and database programs we rely on are vintage 1984 or older.
They're as obsolete as a 1984 PC.
http://www.edge.org/q2007/q07_index.html
Technologists who blandly assume that hardware will (somehow) keep getting better while software stays frozen in time are looking wronger every month.
http://www.edge.org/q2007/q07_index.html
In the empty-computer world of the near future, your information assets have all been bundled-up, encrypted and launched into geosynchronous orbit in the Cybersphere; computers are interchangeable devices for tuning in information.
http://www.edge.org/q2007/q07_index.html
communications
applications
services
infrastructure
communications
applications
services
infrastructure
software
applications
middleware
hardware + op sys[zysman stack]
communications
applications
services
infrastructure
applications
softwarecomputing +communications
BUSINESSPROCESSES
mundo virando serviço...
seu negócio éuma
comunidade
http://headrush.typepad.com/creating_passionate_users/2007/03/user_community_.html
comunidadedesenvolve [novos]produtos e serviços
pra que isso?...
SaaSSoftware as a Service
Marc Benioff, CEO, Salesforce.com
empresacomo
SERVIÇO
a serviço de sua
comunidade
comunidade que
INOVA
computer=commodity
SOFTWARE=commodity?
from commodity... to experience
Services are activities or events
that form a product through an
interaction between the
customer, any mediating
technology, and
representatives of the service
organization.
Services are also performances—choreographed interactionsmanufactured at the point of delivery—the visible front-end of a processthat co-produces value, utility,satisfaction, and delight.
Christopher Alexander, The Nature of Order
informaticidade
msft quincy, wash., data center—30 hectares [terreno]50.000m2 [prédio]1000Km cabos elétricos750.000Kg de baterias500Km de canos água gelada27MW consumo de energia
[PRA QUÊ? UM dos serviços da MSFT usava 3.5Gbps no SEGUNDO dia de operação...]
o futuro dosoftware é a
informaticidade
