20 Questions and Answers from Behind the Scenes
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Transcript of 20 Questions and Answers from Behind the Scenes
Affiliate Summit East 2015
20 Questions and Answers from Behind the Scenes
Tricia Meyer, MeyerTech, LLC, @SunshineTricia
#2: How Do I Get Higher Commissions?
• Homepage Placement
• Featured Merchant on Site
• Featured Merchant in Newsletter
• Social Media Exposure
• Video Review
• What is Unique to YOUR Site?
#5: What Is an Appropriate FTC Disclosure?
• Clear Language
• Obvious to the Reader
• Before Any Links
#7: What Do You Do When Sales Do Not Track Properly?
• Keep an eye on merchant stats for your biggest or newest merchants (including EPC and date of last transaction)
• Make test purchase yourself
• Get to know others in your niche or that promote the same merchant and compare notes
• Visit ABW and start a dialog about the merchant
#13: How Can a Merchant Be Helpful Besides Commissions?
• Custom Creatives
• Dedicated Landing Pages
• Products to Review
• Contest Sponsorships
• Seasonal Trends and Calendars
• Top Selling Products
• Press Releases and Company News
• Other Advertising Pushes
• Read the Newsletters!
#15: How/Why Do You Redirect Your Affiliate Links?
• Looks pretty!
• Merchant changes networks
• Merchant closes
• Extra tracking
• Use for social sharing
• Easy to remember
#17: What Are the Benefits of Deep Linking?
• Product Reviews Directly to Product
• Add Product Directly to Cart
• Bypass Homepages with Leaks
• Category or Search Landing Pages
• Content on Merchant Site
#20: Why Should I Network with My Competition?
• Job/Role Changes Within Industry
• Share Information About Bad Merchants
• Guest Posting (Particularly for Bloggers)
• Joint Ventures
• White Label Solutions
• Presenting at Conferences