Starbucks: Behind the Scenes

OM Final Project: Part 1Catherine Palma

Further Questions: SixersGNY@msn.comContact #: 646-209-0369

Today’s Goals

• History and Facts about Starbucks• Discuss my observations• Analysis of all the different locations I

went to• Observations of each location s’ setting

by resources• Conclusion of all Starbucks locations

Starbucks Facts• Website:

http://www.starbucks.com/default.asp?cookie%5Ftest=1

• Diversity at Starbucks: http://www.starbucks.com/aboutus/diversity.asp

• Corporate Social Responsibilities: http://www.starbucks.com/aboutus/csr.asp

Working Benefits

Recruiting Events

• More information: http://www.starbucks.com/aboutus/eventlistings.asp

Business Facts

• Examples from the Internet• In-Class Problems Week 3:

http://64.233.179.104/search?q=cache:o3w_tV8V2tsJ:theory.csail.mit.edu/classes/6.042/spring06/cp3t.pdf+Starbucks+%2B+Critical+Path+Method&hl=en&gl=us&ct=clnk&cd=3

More studies of Starbucks

• Case Study: http://www.claritas.com/claritas/Default.jsp?ci=2&pn=cs_starbucks

• Input-Output Model of Starbucks: http://homepages.wmich.edu/~c4heeres/Project3bus270.htm

My Analysis

• Locations I’ve been to• 42nd St• 59th St• 15th St• Flushing – Main St.

• Current Semester Location I Go• 42nd St• 59th St• 15th St

• My Observations for almost the whole day in Starbucks: Penn Stations (34th St)

Starbucks Observation: 2/24/06• Time:Time: 12:45 PM – 6:00 PM• Location: Location: Penn Station 34th St.• Time Line

• 12:45 PM – 2:30 PM• Line is very quick and short

• 2:30 PM – 6:00 PM• Very busy

• Resources for Project• Pamphlets from Starbucks

• What I did there• Lunch: Sandwich, Coffee and Pastry• Dinner: Sandwich• Logic and Business Communications Homework

• Audience Type• College Students• Professional Workers• High School Students

Environmental Differences: Manhattan• 15th St.

• Near Baruch College• College Students and Professional Workers

• 42nd St. – Times Square• Tourists• Other types of audiences

• 59th St. – Columbus Circle• College Students• Professional Workers

• 34th St – Penn Station• High School students• College students• Professional Workers• Tourists• Local Residents

Most Busiest:Most Busiest: 59th St. and 15th St.Least Busiest:Least Busiest: 34th St.

Facility Benefits

• 42nd St. – Times Square• Easy to socialize

• 15th St.• Perfect Study Area• Peaceful Group Area• Perfect Socializing Spot• Wonderful Places to plug laptops

• 59th St. – Columbus Circle• Wonderful Study Environment• Perfect Socializing Area• Wonderful Work environment

• 34th St. – Penn Station• Average study area• Peaceful

• Before Rush Hour• Best socializing area

Conclusion

• Busiest Location I’ve been to• 59th St. Columbus Circle• 15th St.

• Least Busy Location• 34th St.

• Facility Benefits• My favorite Starbucks: 59th St.

• Best Study area• Good spots to charge and use your laptop• College Student Environment

• Cathy’s Favorite Products• Coffee: Cold and Warm• Sandwiches• Pastries• Gift Cards

The Starbucks Experience

• Brief show & tell• My receipt from a current Starbucks• Starbucks Sandwiches Menu• Starbucks Credit Card• Comments Pamphlet• T-mobile HotSpot Wireless Service

• Thoughts • Locations• Material relating to topics reviewed in class• Overall Analysis