2. SEO and Website Architecture - Search Engine Optimization
-
Upload
telerik-software-academy -
Category
Education
-
view
477 -
download
9
description
Transcript of 2. SEO and Website Architecture - Search Engine Optimization
![Page 1: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/1.jpg)
Създаване и оптимизация на уеб сайт
SEO – Оптимизация за търсещите машини
Борислав Арапчев
Telerik Software Academyacademy.telerik.com
Идея Студио ООДhttp://borislav.ideabg.com
seocourse.telerik.com
![Page 2: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/2.jpg)
Представяне5 основни проекта от 2001 насам- malkiobyavi.com- ideabg.com- e-plovdiv.com- thesmallad.com- webdesign-store.com
![Page 3: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/3.jpg)
Множество клиенти в Гугъл Топ 10
![Page 4: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/4.jpg)
ПредставянеТърсене по име на фирмата
2003 - на 40-та страница в Гугъл
Сега- на Първо място в Гугъл
![Page 5: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/5.jpg)
SEOАкула
![Page 6: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/6.jpg)
Правете сайтове за хората, но не забравяйте и
търсачките!
![Page 7: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/7.jpg)
Какво е SEO? Трябва ли ни?
![Page 8: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/8.jpg)
SEO алгоритъм
500
![Page 9: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/9.jpg)
SEO ресурсиhttps://www.google.com/webmasters/tools/
http://www.google.com/support/webmasters/
http://www.google.com/support/forum/p/Webmasters
http://googlewebmastercentral.blogspot.com/
http://insidesearch.blogspot.com/
http://googleblog.blogspot.com/
![Page 10: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/10.jpg)
Избор на домейнмарка ключова дума
gazirananapitka.com
shokolad.com
![Page 11: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/11.jpg)
Избор на домейн
- максимално кратък домейн: ime.com (макс 253)
- com, net, org- без тире – за препоръчване- числа в домейна?
![Page 12: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/12.jpg)
Избор на домейн
По държава- com, net, org- us- co.uk- bg
![Page 13: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/13.jpg)
Домейн
Огромна грешка
Изтекъл домейн!
![Page 14: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/14.jpg)
Избор на хостинг
- надежден – 99% uptime- бърз- backup- кеширане и gzip от страна на сървъра
![Page 15: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/15.jpg)
Хостинг
Огромна грешка
Изтекъл хостинг!
![Page 16: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/16.jpg)
Уеб дизайн
![Page 17: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/17.jpg)
Уеб дизайн
![Page 18: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/18.jpg)
Уеб дизайн
![Page 19: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/19.jpg)
Уеб дизайн
![Page 20: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/20.jpg)
Уеб дизайн
![Page 21: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/21.jpg)
Уеб архитектура
Изключителноважна!
![Page 22: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/22.jpg)
Уеб архитектура
Без 1000 JS, Flash-а и CSS файла!
![Page 23: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/23.jpg)
Плоска структура
![Page 24: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/24.jpg)
Перфектният SEO документ
![Page 25: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/25.jpg)
Перфектният SEO документ
![Page 26: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/26.jpg)
SEO Текст
![Page 27: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/27.jpg)
SEO Текст
![Page 28: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/28.jpg)
Вътрешни линкове
Свързаниматериали
Материали от същата категория
![Page 29: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/29.jpg)
Meta Tags – езикът на търсачките
- Keywords tag- Description tag- Tags tag- Open Graph tags
- Pubdate tag- Lastmod tag- Date tag
![Page 30: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/30.jpg)
Мобилната версия – плюс за SEO оптимизацията
Огромна
мобилна
аудитория
![Page 31: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/31.jpg)
Мобилната версия – ползи за SEO1. Увеличено време за
престой в сайта – време на
престой в сайта – важен
фактор за Гугъл
2. Лек и чист код – лесно се
сканира от Гугъл
![Page 32: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/32.jpg)
Мобилната версия – ползи за SEO
3. Двоен брой индексируеми
страници
(без опасност от Duplicate
Content)
4. Взаимодействие на
потребителя със сайта
навсякъде
![Page 33: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/33.jpg)
Мобилната версия – ползи за SEOВажни Meta Tags,
за да се избегне Duplicate Content
1. Преди <HTML> <!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.wapforum.org/DTD/xhtml-mobile10.dtd">
2. Между <Head> и </Head><meta name="HandheldFriendly" content="True" />
![Page 34: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/34.jpg)
CMSWord PressJoomlaDrupal
![Page 35: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/35.jpg)
Word Presshttp://wordpress.org
60 милиона човекаползватWP софтуер
Български разработчик -Николай Бачийски
![Page 36: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/36.jpg)
Word Press блог хостинг платформа
http://wordpress.com
289,631 блогъраизползват платформата
![Page 37: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/37.jpg)
Word Press администрацияАдминистрация на WP
![Page 38: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/38.jpg)
Word Press SEO URL настройки
![Page 39: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/39.jpg)
Word Press SEO URLs
wp.ideabg.com/?p=4
/%post_id%-%postname%/Permalinks
Стандартен WP URL
![Page 40: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/40.jpg)
Word Press SEO Plugin – All in one SEO Pack
![Page 41: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/41.jpg)
Word Press SEO Plugin – All in one SEO Pack
![Page 42: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/42.jpg)
Допълнителни ресурси
http://pagespeed.googlelabs.com/
http://www.w3.org/TR/mobile-bp/
http://searchengines.bg/
http://forums.digitalpoint.com/
http://www.webmasterserve.com/forum.php
http://www.seomoz.org/blog
И
![Page 43: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/43.jpg)
форум програмиране, форум уеб дизайнкурсове и уроци по програмиране, уеб дизайн – безплатно
програмиране за деца – безплатни курсове и уроцибезплатен SEO курс - оптимизация за търсачки
уроци по уеб дизайн, HTML, CSS, JavaScript, Photoshop
уроци по програмиране и уеб дизайн за ученициASP.NET MVC курс – HTML, SQL, C#, .NET, ASP.NET MVC
безплатен курс "Разработка на софтуер в cloud среда"
BG Coder - онлайн състезателна система - online judge
курсове и уроци по програмиране, книги – безплатно от Наков
безплатен курс "Качествен програмен код"
алго академия – състезателно програмиране, състезания
ASP.NET курс - уеб програмиране, бази данни, C#, .NET, ASP.NETкурсове и уроци по програмиране – Телерик академия
курс мобилни приложения с iPhone, Android, WP7, PhoneGap
free C# book, безплатна книга C#, книга Java, книга C#Дончо Минков - сайт за програмиранеНиколай Костов - блог за програмиранеC# курс, програмиране, безплатно
?
? ? ??
?? ?
?
?
?
??
?
?
? ?
Questions?
?
SEO and Website Architecture
http://academy.telerik.com
![Page 44: 2. SEO and Website Architecture - Search Engine Optimization](https://reader035.fdocuments.us/reader035/viewer/2022081414/54c3ed994a795970278b466b/html5/thumbnails/44.jpg)
Free Trainings @ Telerik Academy
SEO course:Search Engine Optimization seocourse.telerik.com
Telerik Software Academy academy.telerik.com
Telerik Academy @ Facebook facebook.com/TelerikAcademy
Telerik Software Academy Forums forums.academy.telerik.com