Caffè Trucillo

We present you a visual tale of a coffee history

made of tradition, quality and passion

Our Coffee Philosophy

For our coffee, we make a careful selection of top-quality Arabica and Robusta coffee beans: naturally, we add a pinch of our passion, stirred in with vast experience, to obtain the right mix! The result is a unique blend, something exceptional, to be appreciated by connoisseurs, using the sum of their sensory perceptions

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Listen

Our coffee at once proclaims that we have selected our beans with utmost care. Only beans which are whole and completely ripe have passed the test: this is the story of our experience, for all who listen

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Smell

The intense aroma which we develop comes from our slow-roasting process - carried out in the time-honoured manner, except that we have raised it to new heights through our up-to-the-minute technology. Breathe deep this heady mixture!

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Taste

The kind of beans used in a blend are fundamental With its fullness combined generously with body yet boasting elegance offset by roundness, the taste buds respond at once to the aroma. It will linger on the palate until the final drop is imbibed, an unforgettable taste

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Touch

The silkiness of the beans and the smoothness of the lightest possible velvety cream are unique to our espresso. These are the proof of the care and research that go into our production: the final caress!

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Look

We have created enchanting objects for serving and presenting our coffee to perfection. These interpret and echo our culture: an unmatchable coffee deserves the most attractive cup for showing it off, see for yourselves!

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Our Blends

We import natural and washed Arabica and Robusta coffee beans from the best production countries across tree continents Centre and South America, Africa and Asia. We use only the selected beans skilfully blended in a different percentages before roasting to create a pleasant aromatic richness, velvet body, balanced taste in our blends

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Production Laboratory

The high quality of our blends is controlled in our Production Laboratory with a Sensory Analysis System by a panel of qualified coffee taster. On sight, a perfect Italian Espresso has a hazel-brown foam with a very fine texture. The nose reveals an intense scent with notes of flowers, fruits, toasted bread and chocolate. Its taste in round, substantial and velvet-like. Sour and bitter tastes are well balanced and neither one prevails over the other. There is no astringent taste

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Trucillo at Bar, Home, Office

We proudly offer Trucillo coffee with a wide range of blends and products in more than 40 countries in world. From luxury hotels, excellent cafeterias, fine restaurants and gourmet stores, to a retail chains, sharing with our customers the pride of offering together all the pleasures held in a cup of coffee

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1000g beans

Our blends dedicated to the espresso world Grand’Espresso Gran Bar Gran Horeca Gran Moka

Products

Espresso Italiano Certified

Grand’Espresso 1000g beans Blend of coffee beans from several species, varieties and origins. Qualified and certified for its excellent organoleptic and sensory characteristics. The full aroma of a pure, natural and washed Arabica with several notes - chocolate, vanilla and toasted almonds, of selected Robusta, and some fruit or flower suggestions - the sweet, fragrant balance of tastes, providing a round and smooth sensation, completed by the rich vibrant aftertaste. A sublime discovery, a pleasure that affects all the senses!

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Espresso Bar Gran Bar 1000 beans Blend of seven origins of Arabica and Robusta coffee beans. The aromatic richness and the dense and well-rounded taste of this blend are given by the perfumes of selected coffee beans from Central and South America, combined with the intense chocolate taste of African coffees. The exquisite taste of our tradition

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Espresso Horeca

Gran Horeca 1000g beans Blend made by selected natural Arabica and selected Robusta. It is a cup of full-bodied and rich-aroma

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Espresso Moka

Gran Moka 1000g beans Blend of selected Arabica and Robusta provide a full-bodied velvety cup of coffee with a strong and decisive taste

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500g beans

Espresso 100% Arabica Espresso 100% Arabica Organic – Fair Trade Espresso Bar Decaffeinated

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100% Arabica

100% Arabica 500g beans

Blend with a careful selection of top quality pure, natural and washed Arabica. A coffee with aromas of chocolate, vanilla and toasted almonds, and some fruit and flower notes. Sweet, fragrant and balanced taste, rich vibrant aftertaste. The pleasure of an exclusive and excellent cup of espresso

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100% Arabica Organic Fair Trade

100% Arabica Organic 500g beans

Blend of selected and top-quality Arabica coffee beans from organic agriculture. An espresso coffee of the finest aromatic intensity. A balanced, fresh and natural taste, providing an experience of absolute pleasure. Fair Trade ensures that the farmers are paid a stable and fair price for their product. Love for a good cup of coffee. Respect for the environment Respect for life

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Espresso Bar Espresso Bar 500g beans Blend of fragrant Arabica coffees combine with the rich taste of chocolaty Robusta, gives a great aromatic intensity and a rich and full-bodied taste

Prodotti

Decaffeinated 500g beans

Decaffeinated 6,25g single dose

Blend of Arabica and Robusta that has been naturally decaffeinated and roasted. Caffeine not exceeding 0,10%

The fragrant pleasure of decaffeinated coffee

Espresso Decaffeinated Products

Filter Coffee

Filter Coffee 64g ground Blend of premium Arabica

and Robusta for a cup of coffee that preserves all the characteristics of taste and aroma of the great Italian tradition

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250g beans

Espresso 100% Arabica Blend with a careful selection of top quality pure, natural and washed Arabica. A coffee with aromas of chocolate, vanilla and toasted almonds, and some fruit and flower notes. Sweet, fragrant and balanced taste, rich vibrant aftertaste Espresso Bar Blend of wide range of Arabica and Robusta coffee beans. The fragrant Arabica coffees combined with the rich taste of chocolaty Robusta gives a great aromatic intensity and a rich and full-bodied taste Espresso Moka Blend of Arabica and Robusta coffee with a strong flavour

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250g ground 100% Arabica Blend with a careful selection of top quality pure, natural and washed Arabica. Sweet, fragrant and balanced taste, rich vibrant aftertaste Bar The fragrant Arabica coffees combine with the rich taste of chocolaty Robusta, gives a great aromatic intensity and a rich and full-bodied taste Moka Blend of Arabica and Robusta coffee with a strong flavour Deca Blend of Arabica and Robusta ,naturally decaffeinated and roasted. Caffeine not exceeding 0,10%

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Tin 250g beans and ground 100% Arabica A coffee with aromas of chocolate, vanilla and toasted almonds, and some fruit and flower notes. Sweet, fragrant and balanced taste, rich vibrant aftertaste Bar The fragrant Arabica coffees combined with the rich taste of chocolaty Robusta, gives a great aromatic intensity and a rich and full-bodied taste Moka Blend of Arabica and Robusta coffee with a strong flavour Deca Blend of Arabica and Robusta, naturally decaffeinated and roasted. Caffeine not exceeding 0,10%

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We produces three unique blends in pods for easy use at

home or in the office

100% Arabica Blend with a careful selection of top quality Arabica. A coffee with a sweet, fragrant and balanced taste, rich and intense aroma

Espresso Bar Blend of selected Arabica and Robusta. A coffee with great aromatic intensity and a rich and full-bodied taste

Deca Blend of Arabica and Robusta that has been naturally decaffeinated. Caffeine not exceeding 0,10%.

Filter pod kit (plastic cup, sugar, stirrer)

Pods Products

Capsules FAP and compatible NESPRESSO ®*

Quality and technology to taste a true espresso at home and office. The excellence of Trucillo coffee in the easy convenience of a capsule FAP System and compatible NESPRESSO®* *(The trademark is not the property of Caffè Trucillo S.p.A. or other connected companies)

100% Arabica Blend with a careful selection of top quality Arabica. A coffee with a sweet, fragrant and balanced taste, rich and intense aroma Espresso Bar Blend of selected Arabica and Robusta coffees with a great aromatic intensity and a rich and full-bodied taste Deca Blend of Arabica and Robusta that has been naturally decaffeinated. Caffeine not exceeding 0,10%

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Sugars

Extra fine sugar

Brown Sugar

Low-calorie Sweeteners

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Cremacaffè

Cremacaffè 900g bag A new way to enjoy the taste of a coffee, a pleasant creamy break, suitable all year long at any time of the day

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Caffè Ginseng & Chocolate

Caffè Ginseng 500g bag Is a real boost of energy in sips of pure pleasure: the revitalizing properties of coffee and ginseng are mixed into a tonic drink that offers moments of absolute well-being Chocolate 1000g bag A warm drink always perfectly dense, thick and warm, that invite to pleasure

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Topping

Espresso Remix Topping A new cafeteria line designed to create a special, unique Trucillo coffee drink

Chocolate Topping

Hazelnut Topping

Caramel Topping

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Syrups

Espresso Remix Syrups A new cafeteria line designed to create a special, unique Trucillo coffee drink

Vanilla

Amaretto

Jamaica

Chocolate

Hazelnut

Cinnamon

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Elegance, tastefulness, attention to detail Cup 60cc Cup 100cc Cup 180cc Cup 205cc Cup 290cc Mug 340cc Milk pot TeA pot Glass

Merchandising Prodotti

Merchandising

Elegance, tastefulness, attention to detail Paper cup 188cc Paper cup 275cc Bar counter cup Bill tray Tray Metal napkins distributor Sugar distributor

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Cup Collection Products

Trucillo World Collection celebrates Italian Espresso success in the world where the globe, through the game of empty and full, white and black, seems to create a coffee spot. To complete Trucillo Collection, the Trucillo Spoon is the ideal to taste an excellent Espresso preserving the cream compact and unchanged

Wall Painting

Espresso

Tasting

Cappuccino

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Luminous Sign One-side luminous sign cm 50x50

Double-side luminous sign cm 50x50

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Cesare Trucillo

The story of our company, Caffè Trucillo, begins in Salerno in 1950, when Cesare Trucillo, busy with cargo vessels and sacks of raw coffee beans, begins to work with the best importers and dealers of the time

Company

Coffee starts turning into a passion, that, being shared by his family too, especially his brothers Umberto, Matteo and Vittorio, will become a family tradition

History Azienda

Cesare Trucillo founded the company with the brand

Caffè Moka Salerno, roasting and marketing fine quality coffee blends, serving the best espresso cup

Caffè Moka Salerno Histor1950

Company

Since 1980, Matteo, son of the founder, has been in charge of the business. Linking the two principles of a strong tradition and a constant eye on innovation, he has carried the firm to new heights and won widespread approval for his values and inspired management

A Family Passion

“To describe our Company, just speak about our Espresso Coffee. And vice versa. The coffee we made has our name and, with it, all that is enclosed: because we are our coffee”

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Our Mission

We make things with the heart We love the quality as well as our customers and we know that besides their needs, we want to anticipate their desires “We want to make an excellent coffee, capable of spreading the whole Italian coffee culture, taking care of every aspect from production to marketing, from bean to cup” We do it through our own values, the daily commitment and our knowledge sharing

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Our Values We live our values committed to follow all the behaviors that support them and shape the way we work every day: Being authentic We act every day with integrity, reliability, honesty. Acting the right way rather than the easiest Being excellent Be a highly effective, lean and fast-moving organization

Believing in our people

Each one of them plays his own role making the difference

Continuous learning

We listen, we learn, we improve

Achieving results together

We believe in the teamwork value because working together and sharing projects makes us stronger

Winning with our customer

Because if our customer succeeds, we succeed

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Our Vision One Dream, one Team, one World We have our natural talent made up of “know-how” and the mastery of its practices We know how to make a delicious coffee, the result of craftsmanship, our dream is to integrate it into an international prospect, become a prestigious company with the spirit of the traditional “Italian workshop”. We want to be a team made up of "we" and "you", where different traditions, cultures and experiences are enhanced to create one world without distances, joined by the pride of offering all together this little taste of distilled passion held in a cup of coffee

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Trucillo Team

Our team always seek to achieve the highest quality in all fields. Every step taken towards this goal provides the motivation to go still farther. Our qualified team carry on a constant dialogue with clients, in order to assist them in every stage of their business to establish a trust-based relationship

Company

In Italy, in the World Caffè Trucillo has been present in Italy for 65 years and worldwide

with a dynamic and professional sales network based on the qualified distributors. We manage with the equal care both National and International market, offering an excellent product that holds all the Tradition and Passion for the high quality coffee. Over the time our brand has grown in more than 40 countries throughout Europe, America, Asia for which we thanks our partners and our top class quality

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Our customers

High quality Espresso from Salerno, Italy, captures the world. Trucillo coffee is offered in hotels chains such as Grand Hyatt, Four

Season, Oberoi and prestigious retail chains like Loblaws, Sobeys in Canada, Tesco in UK, Auchan in Russia and many others

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Market Share

Our coffee export sales cover the 40% of the whole coffee distribution and it is increasing every year

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70%

8%

10% 12%

Quote di mercato

Italy AsiaAmerica Europe

Channels Share

Our distribution channels are

HO.RE.CA. (Bars, Cafes, Hotels, Restaurants)

Retail (Supermarkets, Stores, etc.)

OCS (Office Coffee System)

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80%

15% 5%

Channels Share

HORECA

RETAIL

OCS

Our Company Philosophy

QUALITY

ASSISTANCE

TRAINING

TRANSPARENCY

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Quality System

ISO Quality System Certification Certified Quality UNI EN ISO 9001:2008 achieved in 2000 for Production and Sale of roasted coffee Technical assistance and Training Centre

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BRC Global Standards

BRC Global Standards It certifies Production and the Packaging of both bean roasted coffee and ground roasted coffee. We achieved grade A! The certification respects the international food quality standard to grant the consumer Quality, Hygiene, Safety

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Quality Product

Product Certification Qualified Blends “Espresso Italiano” Technical Regulation n. 008 Annex n. 12 at the Conformity Certificate for Product n. 214

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Organic Coffee

Organic Agriculture promotes the food production in a healthy way both social and economic.

The main point is the respect for the environment, ruling out the use of chemical fertilizers to protect nature

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Fairtrade

The Fairtrade Certification Mark is your independent guarantee that this product has been traded according to the international Fairtrade Standards. The purchase of this product enables the improvement of the producers working and living conditions, especially in developing countries and it encourages environmental protection

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The Technical Centre

Trucillo Technical Centre was designed to extend to customers complete technical support and knowhow as to how to make and serve the best Italian coffee. Our qualified technicians provide a professional service and maintenance to the coffee equipment to guarantee to our customers the quality of the coffee in the cup

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Training Centre

The Trucillo Training Centre is the place to learn all about coffee. Since 1998 we have been providing advanced training for employees, professionals and managers from the hospitality and catering sectors, as well as for coffee enthusiasts, in our campaign to spread information about correct Espresso Coffee preparation

“We teach the art of espresso, we accompany in the discovery of coffee taste , we suggest to share delicious moments with own customer. During these years we’ve had the pleasure to share, with more than 5000 people, the passion for the quality’’

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Since 1988 65 years of experience in

quality coffee at your disposal at Trucillo Training Centre. We provide full specialized training to learn all about the art of Italian coffee

“We are willing to extend to our partners in the world, complete technical support and knowhow, such as how to make and serve the best Italian coffee, cappuccino, coffee drinks and how to maintain coffee machines”

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Training activities

A constant and qualified training activity is dedicated to support our sales network in Italy and worldwide. We have created a proper centre of learning willing to support our customers to seize the opportunities arising from continuous market changes, not only by offering a quality product, but business solutions and innovation adjusting the offer to new trends

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Training Activities

Trucillo team and partners in Italy and worldwide

Professionals in foodservice

Associations, Institutes and schools involved in the food & beverage sector

Partner of the International Institute of Coffee Taster

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IIAC Training Point

Training Point of the International Institute of Coffee Tasters (I.I.A.C.)

Espresso Italiano Tasting

Espresso Italiano Specialist

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The Key to Success The Trucillo Training Centre courses are reserved to the Trucillo clients and distributors in order to support and improve their business • Qualifying Trucillo partners • Helping establishing good relationship with old and new customers • Creating opportunities to meet experts in the field of food service • Carrying out high visibility and good image for our partners • Improving their business • Providing them additional value to compete on the market, such as

the training activities, real promotional tools for business development

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Our Courses, given by our qualified teachers

1. The ABC of coffee – a fascinating journey to the heart of a good coffee

2. 5 Keys to a perfect espresso - the correct way to manage your equipment to obtain a perfect espresso

3. Espresso tasting – discover your own sensory perception to become a connoisseur of body, taste and aroma

4. The art of cappuccino - Learn how to serve your customers a perfect cappuccino

5. Coffee hour – improve your business with tempting coffee-based drink that will amaze your customer

Training Courses Company

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Corporate Identity In Italy, coffee is art and culture; in the world, the Italian Espresso Coffee is a symbol, the representative of the refinement and taste for which we are famous In a rich and fragrant cup is concentrated the Italian ability of giving style and elegance to a simple gesture, such as drinking a cup of coffee

Communication

Brand Identity

Trucillo image is the acting-out of our identity, made of story, quality, passion for what we do and what we love doing all along: the coffee

Communication

The White

The brightness of the white colour dissolves the form, releases the product and the goodness of our coffee comes in its essence, purity, quality

Communication

Innovation the QR Code

We have been the first Roasters in the Coffee Industry to use QR Technology, applying it to all the packs, providing the chance to get more info about the products and the Company to the customer, guiding them during theirs choosing process

Communication

Packaging

Our packaging are made by a white background matt surface, which represents the pureness of the raw material used in our blends, in contrast with the elegance of a glossy surface of the brand, the image and the text. Because we love doing things good and beautiful

Communication

Design We know exactly how a supreme espresso should be and we found a way to extend the pleasure it can give The colours, shapes, style elements of visual merchandising are realized with the same passion and professionalism which we prepare our blends

Communication

The Brand, the Cup Communication

Our logo cup goes back over Trucillo brand lines, the logotype inclination becomes the cup shape and the letter “C”of Trucillo, the cup handle

Collection World Cup Communication

Collection The Perfect Espresso Communication

Media Comunicazione

Web & Social Network

www.caffetrucillo.it www.facebook.com/caffetrucillo #caffetrucillo @caffetrucillo

Communication

We listen, we understand, we talk with all Trucillo coffee lovers worldwide

Exhibitions

Caffè Trucillo takes part to the world’s leading food fairs for the retail trade and the food service market

Host –Milano, Tuttofood-Milano, Sigep-Rimini, Anuga-Koln, Sial-Paris

Communication

Main Points Caffé Trucillo

Coffee

Blends

Origin & Variety

Selection

Sensory Analysis

Bar Home Office

Products

Beans

Ground

Pods

Capsules

Sugars

Instant product

Topping & Syrups

Merchandising

Company

History 1950

Mission Value Vision

Our People

Distribution

Quality

Certifications

Assistance

Training Centre

Communication

Our Identity

Image

Design

Web & Social network

Exhibition

Thank You