2. Aadding customer insights, Macadamian Ayesha Khan
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Confidential 10/7/2013 1
AGILE TOUR YEREVAN05, October, 2013
ADDING CUSTOMER INSIGHTS INTO YOUR AGILE PROCESS
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OVERVIEW
Introduction
Let’s talk about requirements
User needs
Integrating the user into the “machine”
Questions and Your Thoughts
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ABOUT THE SPEAKERS:
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Jennifer FraserDirector of DesignMacadamian
Ayesha KhanDevelopment ManagerMacadamian
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If you are trying to create a great user experience with your software then you need to stop thinking about user requirements.
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Requirements are kind of like an agile process:
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Requirements are kind of like an agile process: a lot of people say they have them, but what they are, means completely different things to each person
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Requirements
Requirements
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Ottawa10 UX70 Engineering
San Mateo4 UX4 Engineering
Yerevan2 UX51 EngineeringCluj
0 UX15 Engineering
+ many, many contractors!
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Requirements
Requirements
Requirements
RequirementsRequirements
Requirements
Requirements
Requirements
Requirements
RequirementsRequirements
Requirements
RequirementsRequirements
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Product Strategy Workshop
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Product Strategy Workshop otherwise known as:UX Strategy WorkshopProduct Definition WorkshopProduct Deep-diveetc…
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Agenda An Introduction to Experience Strategy (9:00AM – 10:00AM)
Business Requirements & Analysis (10AM – 11:00AM)
Break (11:00AM – 11:15AM)
Stakeholder Value Chain (11:15AM- 12:00PM)
Lunch (12:00PM – 1:00PM)
Customer Experience Vision For Product (1:00PM- 2:30PM)
Break (2:30AM – 2:45PM)
Deep Dive of Job Creation Process (2:45PM- 4:45PM)
Wrap Up
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Business Requirements and User Needs
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Business Requirements and User Needs
and Technical
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business
technologyuser experience
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business
user experience technology
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business
technologyuser experience
where themagic happens
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business
user experience technology
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USER NEEDS
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“As an end user, I can set user preferences of an existing connection or network profile including DNS, gateway, proxies, PAP/CHAP, WINS, user and password prompt.”
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Persona and Use Scenarios
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Agenda An Introduction to Experience Strategy (9:00AM – 10:00AM)
Business Requirements & Analysis (10AM – 11:00AM)
Break (11:00AM – 11:15AM)
Stakeholder Value Chain (11:15AM- 12:00PM)
Lunch (12:00PM – 1:00PM)
Customer Experience Vision For Product (1:00PM- 2:30PM)
Break (2:30AM – 2:45PM)
Deep Dive of Job Creation Process (2:45PM- 4:45PM)
Wrap Up
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Customer Experience Vision For Product (1:00PM- 2:30PM)
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PERSONNA
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USE SCENARIOS
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WORKFLOW DIAGRAMS
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WORKFLOW DIAGRAMS
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PUTTING THE USER INTO THE MACHINE
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UX
Product Backlog
Sprint Planning+ Task Breakdown
Demo
2 WeeksDaily• Patch• Code Review• Continuous
integration• Test• Bugs
Task 1
Task 2
Task 3
USE SCENARIOS
User Research
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UX
Product Backlog
Sprint Planning+ Task Breakdown
Demo
2 WeeksDaily• Patch• Code Review• Continuous
integration• Test• Bugs
Task 1
Task 2
Task 3
USE SCENARIOS
User Research
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“As an end user, I can…
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USE SCENARIOS
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CONTACT US
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Ayesha KhanDevelopment [email protected]
Questions?Thoughts?Stories to share?
Jennifer FraserDirector of [email protected]