1_Yitran PLC Presentation

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PowerlinePowerline CommunicationsCommunications

JuneJune 20082008

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What Do We Do?What Do We Do?

• Design, develop and market “no new wires ” PLC (Powerline Communications) robust, reliable and low cost modem chips.

• Yitran solutions are ideally suited for Command and Control applications including ‘Smart Grid’ (Energy Management and Conservation, AMM/AMR/AMI), Home/Building Automation and Commercial Automation and Management.

• Offers a Physical Layer (PHY), MAC (Media Access Control) Layer, Networking Layer on SoC (System on a Chip) devices and firmware.

• Develop innovative modulation techniques to enable PLC modem implementations.





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About PLCAbout PLC

n The electrical wiring medium was originally devised for transmission of power at 50-60 Hz !!

n Electrical appliances introduce a variety of noise signals and interferences such as carrier wave signals, spikes, pulses, bursts and more.

n Signal attenuation at frequencies that can be utilized for PLC is fairly high.

n Conclusion – Reliable and robust modem, yet low cost, is a MUST to enable ubiquitous networking and control using PLC.

n PLC is a “No New Wires” technology, which uses the standard existing electrical wiring as the physical medium for communication.





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Yitran Achievements up to date:Yitran Achievements up to date:

n Echonet, a major standard forum in Japan has chosen Yitran as Standard C.

n LG Electronic – Have combined Yitran components in 10 of their white goods appliances and promoted Yitran as their standard in Korea through the LNCP forum.

n Renesas – One of the biggest semiconductor company in the world has licensed Yitran technology to be combined with its M16 MCU chips.

n HomePlug® Alliance chose IT800 transceiver technology as the base technology for HomePlug Command and Control standard

n Endesa – the largest power utility in Spain, chose Yitran technology for its 11 million power meters in Spain and for another 11 million in South America. Deployment starts in 2008.

n Haier – The largest appliance company in China is promoting Yitran technology as a standard in China for Home Networking.





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PLC ApplicationsPLC Applications

Command & Control (Command & Control (““Smart HomeSmart Home””))Lighting and HVAC controlHome monitoring and security systems control while awayRemote appliance diagnostics, service and supportControlling appliances after leaving home or prior to arrivingEntrance control

Electrical Metering and Energy ManagementElectrical Metering and Energy ManagementAMR - Automatic Meter Reading (Power Utilities) Sub-metering for high-rise buildings, complexes and industrial buildingsEnergy management/saving and time of use

Internet





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Why Should Power Utilities Use PLC ?Why Should Power Utilities Use PLC ?n Power Utilities are privatized and de-regulated.

n Competition for power, creates the need for lowering cost and increase of revenue.

n The increase in public demand for energy creates the need for Energy Saving and Energy Management procedures.

n Utilities can lower cost by reading meters remotely, charging according to time of use or according to level of power used, automating power failure recovery and lowering the investments in new power stations. In some areas of the world, 30% and more of the electricity is stolen. AMR is used to detect electricity looting.

n Utilities can increase revenue by offering more services to the customers (besides just offering power).

n The above points create a need for communication, i.e. creating a “Smart Grid”to enable the utility to reach every point on the grid remotely.

n Powerline Communications is the most convenient and cost effective means of communications for Power Utilities, which owns the power grid.





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Examples of PLC AMR Projects:Examples of PLC AMR Projects:

n The worldwide potential market for Automatic Meter Reading (AMR) is about 1B meters. Almost EVERY power utility in the world is under pilots or trials to use AMR. The estimate is that most will use PLC. Some will use wireless.

n Italy power utility ENEL installed 27M PLC AMR meters (ended in 2005).

n Sweden Utilities start replacing meters under law (first project launched in 2006). The first 700K meters are installed by the Vattenfall utility.

n Dutch Utility (Nuon) is under final tender before installing several million AMR meters. In 6 years ALL meters will have to be replaced in the Netherlands.

n Spain Utility ENDESA is under final preparations before starting its AMR deployment in 2007-2008.

n ENDESA, which owns utilities in South America, will deploy AMR there starting in 2008.

n TXU Electric, one of the largest electric utilities in the US is deploying PLC for smart greed purposes. They are working with Current Communications Inc.

n Several hundred thousand AMR meters are installed in China. In the coming years this will increase to mass deployment.

n Similar projects are taking place in India and other countries.





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About Yitran CommunicationsAbout Yitran Communications

• Founded in 1996 by Avner Matmor (CEO) and Dr. Dan Raphaeli (former CTO)

• First Major Investment in 2000

• Headquarters in Beer Sheva, ISRAEL

• Additional offices in USA, China

• 40 employees and growing

Yitran is a Yitran is a fablessfabless semiconductor manufacturer, developing and selling state of thesemiconductor manufacturer, developing and selling state of the art art PowerlinePowerline Communication (PLC) ICs and solutionsCommunication (PLC) ICs and solutions





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The Main GoalThe Main Goal

To become No.1 supplier IN THE WORLD

PLC technologies for Command and Control applications including Home Automation, Connected Home Appliances, Automatic/Remote Meter Reading

and Energy Management.





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YITRANYITRAN’’s Technologys Technology

Patented modulation techniques

IT800Command & Control – 7Kbps

• Extremely Reliable PHY Layer – 7 Kpbs DCSK (Differential Code Shift Keying, US Patent No.6,064,695) modem (BEST in class)• Effective MAC Layer

- Adaptive Backoff channel access & Reliable data transfer (ACK / NoAck services)

• Built-in Advanced Networking Layer- Automatic Address Assignment & Automatic Routing

18Additional

PatentsPending





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Evaluation/Development ToolsEvaluation/Development Tools

n Enables straightforward technology evaluation

n Out of the box operation

n Flexibility

n Step by Step development process





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FCC and CENELEC Band Allocations

100 kHz 200 kHz 300 kHz 400 kHz 500 kHz 600 kHz 700 kHz 800 kHz

ProhibitedGeneral use

20 kHz 40 kHz 60 kHz 80 kHz 100 kHz 120 kHz 140 kHz 160 kHz

Prohibited

Ele

ctri

city

S

up

plie

rs Electricity SuppliersAnd Their Licensees

Consumer UseNo Protocol

Co

nsu

mer

U

se w

ith

P

roto

col

Co

nsu

mer

Use

w

ith

No

Pro

toco

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North American Band Regulations

CENELEC Band Regulations“A” “B” “D”“C”

US/ Japan (FCC/ARIB: 100-400kHz)European Outdoor (CENELEC A, 18-90kHz)European Outdoor (CENELEC A+, 70-95kHz)European Indoor (CENELEC B, 95-125kHz)





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IC Product Line & ApplicationsIC Product Line & Applications

n IT800Y – PHY + DLL + Networking Layer

n AMR/AMM/AMI

n Street Light Control

n Factory Automation

n Building Control

n Sub-Metering, etc.

n IT800D (HomePlug C&C) – PHY + DLL

n Smart Home

n Demand Response

n HVAC Control

n Light Control etc.





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By achieving two milestones:

• Establish the technology as a worldwide de-facto standard

• Partner with industry standard creators and major players

YITRAN has already made great progress towards achieving

these milestones in Japan, Korea, the USA and soon in Europe !!

How do we become the No. 1 How do we become the No. 1 PLC Command & Control PLC Command & Control

Supplier in the World?Supplier in the World?





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How do we become No.1 in Europe?How do we become No.1 in Europe?

• Endesa – The largest power utility in Spain chose Yitran technology for its

11M power meters in Spain and 11M meters in South America.

• Bosch Siemens – Adopted Yitran PLC technology into its White Goods,

and promotes Yitran in the KNX Standard Forum to officially adopt IT800

as a EC Standard.

B/S/H Washing Machine PLC Modem





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Becoming No. 1 in the USABecoming No. 1 in the USA

• HomePlug – In February 2006, Yitran’s IT800 transceiver was

selected as the baseline technology for the HomePlug

Command Control standard.

• Microsoft created a unified standard for Home Control

Networking called SCP (Simple Control Protocol). IT800 was

chosen as the ONLY PLC platform for SCP. YITRAN and

Renesas sell the IT800/SCP SoC ASIC.

• GE (General Electric) together with Microsoft announced that

they would integrate IT800/SCP into their lighting/switching and

white good products.





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Becoming No. 1 in JapanBecoming No. 1 in Japan

• Renesas -> 2nd source for IT800

• Matsushita -> Uses and promotes IT800

• Echonet standard -> Echonet chose IT800 as the

Echonet standard

• KEPCO – 2nd largest power utility and a partner of

YITRAN - will use IT800 in the Energy space





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Becoming No. 1 in S. KoreaBecoming No. 1 in S. Korea

• LG Electronics -> A major member in the PLC standard forum in

Korea, they use IT800 for their white good appliances and Home

Automation. They promote IT800 as a standard!

• PLANET systems -> Supplies IT800 PLC modems to LG and

KEPCO (Korea Electric Power Company) for appliances and

Energy and Home Automation. A member at the Korea PLC

Forum.

• KEPCO – Korea Power Electric Company





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LG is already using IT800 LG is already using IT800

Examples of REAL LG InternetExamples of REAL LG Internet--enabled Products enabled Products

PLC Enabled Home AppliancesPLC Enabled Home Appliances





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Becoming No. 1 in TaiwanBecoming No. 1 in Taiwan

• ITRI – Industrial Technology Research Institute

Evaluates and sets technology standards for

Taiwanese industry. ITRI developed, demonstrated

and recommended the use of IT800 as a standard in

Taiwan.

• ST&T – A manufacturer of PLC modems, cooperated

with ITRI to adopt IT800 in Taiwan.





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Combining PLC with WirelessCombining PLC with Wireless

1.YITRAN’s long term goal is to become a COMMAND CONTROL company by supplying technologies in the W/L space as well.

2.Combining ZigBee technology with PLC will be the perfect solution to cover home needs for Command and Control.





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Strategic Partners & CustomersStrategic Partners & Customers





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1_Yitran PLC Presentation

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