1_EcoTrac_Redefining Beverage Merchandising Linkedin

EcoTrac®

Redefining Beverage Merchandising

WHO WE ARE

Who We Are

© 2015 RTC All Rights Reserved Confidential 3

A GLOBAL RETAIL ACTIVATION

COMPANY

Who We Are


INNOVATION is infused into everything we do

Who We Are


ACTIVATION is the driving force of our business model

WHAT WE DO

WE HELP OUR CLIENTS IMPROVE THEIR

PERFORMANCE AND MAXIMIZE THE RETURN

ON THEIR RETAIL INVESTMENT

What We Do

8

What We Do

What We Do


CLIENT LIST

Apple

adidas

AT&T

The Body Shop

Bose

BP

Coca-Cola

Columbia

Converse

Decker Corp.

Dollar General

Family Dollar

Kraft

Kroger

LEGO

Nike

Procter&Gamble

Pepsi

Phase Eight

Publix

Sears

Siemens

Shu Uemura

Smuckers

Tesco

Ulta

Walgreens

Walmart

Wilson

RTC Locations

UNITED STATES MEXICO COSTA RICA PERU BRAZIL ENGLAND CZECH REPUBLIC RUSSIA INDIA CHINA HONG KONG SINGAPORE

Global Headquarters Rolling Meadows, IL

Latin America HQ Miami, FL

Asia HQ Shanghai, China

Europe HQ Kent, England

RTC is a globally integrated team of over 900 researchers, strategists,

designers, engineers, manufacturing experts, logistics orchestrators, technology

specialists and program managers—with retail as our sole focus.

CURRENT MERCHANDISING

CHALLENGES


CURRENT MERCHANDISING CHALLENGES

WHAT MAKES ECOTRAC®

STAND OUT


“We put them in the new Walmart and they look great! I would like to order more.” Maggie George, Customer Service Manager, Pepsi Beverages Company , Piscataway, NJ

What Makes EcoTrac® Stand Out

BEAUTIFUL SHELVES SELL MORE PRODUCT


“The cost of this system vs. the replacement floor mats is less and looks much better.” Les Radford – Reset Manager, Pepsi Bottling Ventures, Raleigh, NC




“Easy to install and looks much better.” Bo Shell – Paducah Area Manager, Pepsi MidAmerica, Paducah, KY




“Works well keeping the bottles fronted and a much improved look.” Kyle Lowens, Sales Ops Associate Manager, Pepsi Beverages Co. Jacksonville, FL




“We like them because it keeps the bottles at the shelf edge and easy for our customers to reach.” Bradley Flowers, Large Format Key Account Manager, Refreshment Services Inc. Pepsi



EcoTrac®

MATERIAL REDUCED GLIDE


INNOVATION

Solid Clear Front & Solid Side Walls New Material Reduced

EcoTrac® Material Reduced Glides


Production Glide Tray

Reinforced Breakoffs For

Added Wall Strength

EcoTrac® Material Reduced Glides

INNOVATION

Innovation


BEST IN CLASS PRESENTATION

WARRANTY, DURABILITY, RELIABILITY

GLIDE MANUFACTURED FROM REPROCESSED MATERIAL

EVERY GRAVITY GLIDE CAN BE CONVERTED

TO A SPRING-FED GLIDE

TRACKLESS PADDLE

BALANCE OF QUALITY & COST TO DELIVER THE BEST ROI

ECONOMICS

Economics


How long is your current gravity glide lasting?

1 Year - Failure Rate / Replacement Amortized COG $ .??/month



EcoTrac® 4 year Limited Warranty

4 Year Amortized COG for EcoTrac® Tray $ .___/month

CONTACT David Carter for details on cost.

** Failure of a glide is considered when the retainer breaks & side walls become wavy causing product to fall and become disorganized.

* Additional cost for replacement: Labor, Lost Sales, Fuel, Vehicle, and dissatisfied customer.


ANNUAL GRAVITY GLIDE COST ANALYSIS

Current Gravity Glide • Estimated 16/20 oz. carton cost - $ (Call for details)

• Your Annual carton purchase quantity = _____ cartons

• Estimated Annual purchases - $ ? ? ? ? ? . ? ?

4 Year Replacement Purchase Total - $? ? ? ? ?. ??

EcoTrac Gravity Glide*

• 16/20 oz. carton cost - $(Call for details)

• Annual carton purchase quantity – 100 cartons

• Year 1 purchases - $ (Savings potential)

• Year 2-4 purchases for replacements - $0.00

4 Year Replacement Purchase Total - $(Call for Details)

TYPICAL SAVINGS**

$12,852.00

*EcoTrac Gravity Glide comes with a 4 year warranty against the clear front breaking

**Based on a life cycle of 1 year for replacement of current glide equipment

Economics


EcoTrac 20oz. tray cost - $_______

Single door beverage cooler (5 shelves 20 oz.) - 5

Total Investment (5 shelves x $9.75) - $_______

Total # of Facings - 45

Total Product Inventory (45 lanes x 9 products) - 405

Scenario: Product not available for sale (3 bottles fail to deliver in 8 lanes = 24 bottles) 6%

Theory: 6% Incremental bottles sold per week

24

Potential Weekly Incremental Revenue (Based off $26.00 case cost) = $26.00

Potential Weekly Incremental MC (Base off MC per case $17.04) = $17.04

ROI (weeks to payoff EcoTrac = $ Equipment Cost / $17.04 ) = 3.5

Incremental MC full year ($14.00 x 52 weeks) = $886.08

ROI EXAMPLE ECOTRAC® GRAVITY

Economics


How long is your current replacement floor mats lasting?

1 Year - Failure Rate / Replacement Amortized COG $ 3.54/month

2 Year - Failure Rate / Replacement Amortized COG $ 1.77/month

3 Year – Failure Rate / Replacement Amortized COG $ 1.18/month

(Estimated based on information of current cost)

EcoTrac® 4 year Limited Warranty

4 Year Amortized COG for EcoTrac® Tray $ .cents per month

** Failure of a floor mat is considered when the product to falls and become disorganized.

* Additional cost for replacement: Labor, Lost Sales, Fuel, Vehicle, and dissatisfied customer.

Economics


ANNUAL 2 LITER GLIDE COST ANALYSIS

Current Gravity Glide • Estimated 2 Liter floor mat carton cost - $255.00


• Annual purchases - $25,500.00

4 Year Replacement Spend - $102,000.00

EcoTrac Gravity Glide*

• 2 Liter solid front 36” spring-fed glide(3/ctn) carton cost - $_______


• Year 1 purchases - $_________

• Year 2-4 purchases - $ 0.00

4 Year Purchase Total for equal space - $_______

POTENTIAL SAVINGS**

$51,600.00

*EcoTrac Gravity Glide comes with a 4 year warranty against the clear front and spring-fed mechanism breaking

**Based on a life cycle of 1 year for current replacement of floor mat

Economics


Beverage Dept. Space (32') 32

EcoTrac® 36" 2-Ltr spring Tray $_______

Total Trays (32' section) 16

Total Tray Investment $_______

Inventory per lane ( 1 Case, 8 Bottles)

Total Facings on 32 ft. of space 80

Total units of Inventory (80 lanes x 8 bottles) 640

Scenario: 3 bottles per lane unreachable across 50% of lanes (50% of lanes = 40 lanes x 3 bottles = 120 bottles = 15 cases)

15

Incremental Sales per week w EcoTrac® 15

Potential Weekly Incremental Revenue (Based on $10.50 sell price) $157.50

FULL YEAR $8190.00 Potential Weekly Incremental MC (Base on $1.93 MC) $28.95

FULL YEAR $1,505.40 ROI at current MC (weeks to pay-off) 24

ROI EXAMPLE ECOTRAC® 2-LITER SPRING

Economics


INCREMENTAL CASES 2 LITER PER WEEK 15

MC $ PER CASE $1.93

MC $ PER WEEK $28.95

FULL YR INCREMENTAL MC $ $ 1,505.40

Activation 15 Locations Incremental 52 weeks MC = $ 22,581.00





ECOTRAC INVESTMENT (Estimate Base on 32’ Beverage Activation) $700

TOP LINE IMPACT

Economics

INNOVATION

Innovation


CUSTOM EMBOSSED CLEAR STRAP FRONT

ACCESSORIES

Accessories


This profile Is

available in either 27”

or 3” lengths (but can

be cut to any length). This base profile integrates into

the base of the EcoTrac® tray.

PRICE OR MARKETING GRAPHIC CHANNEL


PRICE OR MARKETING GRAPHIC CHANNEL

After

Before

Accessories

OTHER RTC EQUIPMENT

Other RTC Equipment


PPGEN3 FOR 4 PACK FRAPPUCCINO


• Lightweight and easy to

handle.

• Each Floor Stacker is

made of strong, injection-

molded plastic and is

capable of holding over

one ton of product

• Waterproof–great for

outdoor & indoor

placement, protects

bottom layer from water

and dirt damage

FLOOR STACKERS

Custom Imprinted Floor Stacker

Other RTC Equipment

THANK YOU

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