BECOME A Brew STOP - Keurig® Commercial · and merchandising support. pot waste. Drive beverage...

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BECOME A Brew STOP Providing premium experiences that create a beverage destination C-STORE

Transcript of BECOME A Brew STOP - Keurig® Commercial · and merchandising support. pot waste. Drive beverage...

BECOME A Brew STOPProviding premium experiences that create a beverage destination

C-STORE

L O Y A L T Y C A R D

ORDER HERE

FILLING MORE CUPS with a TOTAL SOLUTIONYOUR PREMIUM coffee DESTINATION TM

Create incremental revenue, profitable growth, and a coffee experience that sets the standard for customer satisfaction with a complete coffee solution.

Capitalize on opportunities to fill customers’ cups with the premium beverages that fuel them.

Create awareness and drive in-store traffic with eye-catching marketing and merchandising support.

Drive beverage sales and impulse purchases throughout your store.

Provide operational ease and efficiency for store operators with the Keurig Green Mountain program.

Drive in-store traffic with merchandising that calls out your coffee offering.

BREWING SYSTEMS

Benefit from single-serve brewing innovation that is easy to integrate and easy to use.

Trust in equipment certified to NSF standards, including a 1-year warranty.

Offer consistent quality with every brew, every time.

Profit by reducing coffee pot waste.

Pump Toppers Outdoor Pole Signs Window & Door Clings Illuminated Hanging SignsDigital Screen Ads

ONSITE FOODSERVICEFractional Packs + Single-Serve K-Cup® Pods

Single-Serve K-Cup® Pods

Merchandising Support

RETAIL FOOD/ SHOPPING

Premium Coffees & Decaf

Fair Trade & Organic Coffees

Seasonal Coffee Flavors Iced Coffee

Fractional Packs

VOLUME COFFEE

Seasonal Coffee Flavors

Iced Coffee

Premium Coffees & Decaf

Fair Trade & Organic Coffees

Premium Indulgent Café

BeveragesTeas Cocoas Premium Coffees

SPECIALTY & OFF-PEAK HOURS

Ground/Whole Bean Retail Bags

3 Ct. K-Cup® Pods

3 Ct. Merchandisers

12 Ct. K-Cup® Pods

Power Wings

Shipper Displays

Elevate the customer experience with brands they love and variety that consistently guarantees satisfaction cup after cup.

Get the right mix of marketing, merchandising, and equipment that’s perfect for your operation and volume needs.

• Choose from a wide variety of coffee

roasts and blends, teas, cocoas and other

beverages, to appeal to a broad customer

base and meet daypart/menu part demands.

• Meet the customer demand for responsible

sourcing and feel-good choices with

Fair Trade and Organic blends.

• Stay on-trend with popular seasonal

beverages such as pumpkin spice

and apple cider.

• Increase basket rings and revenue stream

while providing convenience with consumers

by offering 3-ct. and 12-ct. K-Cup® pods

and bagged coffee.

DESTINATION-WORTHY BEVERAGES

PERFECT-FIT PROGRAMS

LEVEL VOLUME MARKETING/MERCHANDISINGBREWING

EQUIPMENT

1 <120 CUPS/DAY<30 LB./WEEK

Keurig® Branded (Hot Coffee)

K150/P OR K3000SEVOLUME BREWER

2 121-300 CUPS/DAY31-60 LB./WEEK

Co-Branded (Hot/Iced Coffee & Limited Specialty Beverages)

K150/P OR K3000SEVOLUME HOT/ICED

BREWER

3 300+ CUPS/DAY61+ LB./WEEK

Customized Marketing Support (Hot/Iced Coffee & Specialty Beverages)

K3000SEVOLUME HOT/ICED

BREWER

TEAS

COCOAS

PREMIUM COFFEES & DECAF

RETAIL K-CUP® PODS

FAIR TRADE & ORGANIC COFFEES

SEASONAL COFFEE FLAVORS

ICED COFFEE

PREMIUM INDULGENT CAFÉ BEVERAGES

Loyalty Card Program

Shipper Displays

3 Ct. Merchandisers

REGISTER

Seasonal Coffee Flavors

Iced Coffee

Premium Coffees & Decaf

Fair Trade & Organic Coffees

Premium Indulgent Café

BeveragesTeas Cocoas

© Keurig Green Mountain, Inc. 2016. All Rights Reserved. 70001

To learn more about a partnership with Keurig Green Mountain, contact your representative or call 888-602-7017.

Seasonal/flavor

interest is 4x higher for

Millennials today than it

was 5 years ago.

Source: 2014 National Coffee Association Drinking Trends, Flavor & Fragrance Specialties

4x

Source: Consumer Brand Metrics, 2015

62%

of c-store foodservice customers say

variety of beverages is important in their

decision of which c-store to visit.

Organic and Fair Trade

coffees are 2x more

significant to Millennials. Source: 2014 National Coffee Association, Flavor & Fragrance Specialties, Inc.

2x

MEET THE DEMAND with KEURIG GREEN MOUNTAIN

of C-store patrons are increasingly

looking for customized beverage options

to meet their exact specifications.

Source: Technomic 2015

44%