1970’s & 2000’s

By Pavandeep Bansal

&

Rohan Anderson

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1970’s 2

How did Audiences Consume Music?

Radio, Tapes, Live concerts

Brought vinyl records

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The Bee Gees

Most popular disco band of the 1970s

Performers of the disco music eraCreated the soundtrack to Saturday

Night Fever (which was the best selling album of all time)

3 No.1 singles from the soundtrack which launched the most popular period of the disco era

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DiscoThe rise of disco became one

of the biggest genres of the decade

Disco clubs gained a reputation where people engaged in drug use and promiscuous sex.

Wore expensive and extravagant fashions for nights out.

Gays, Hispanics & African Americans found a supportive home in the discos and were comfortable in their own community.

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Social Acceptance

Gay disco went mainstream with the opening of Studio 54 in 1977.

Studio 54 = a popular and world renowned nightclub from 1977 until 1981. Most famous nightclub of all time. It was located in New York City

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Saturday Night Fever

Dance film - This film was about the working class Italian American who was a hardware clerk by day and a Disco King by night.

“Best film of 1977”An example of cross-media marketing

– as the single of the soundtrack was used to help promote the film before it’s release & the film popularising the entire soundtrack after its release.

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Sex PistolsMost controversial band Responsible for initiating the punk

movement “God Save The Queen” which attacked

Britain's social conformity and respect to the Crown, was the "last and greatest outbreak of pop-based moral pandemonium“

High controversial for the lyric “there is no future in England's dreaming". Their intentions were apparently to evoke sympathy for the English working class, and a general resentment for the monarchy.

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Punk RockDeveloped between 1974 & 1976 Sex PistolsPunk subculture emerged,

expressing youthful rebellion and characterized by distinctive styles of clothing

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Funk Became the main music

styles among black artists and audiences

1970’s saw African-American audiences shift away from genres like rock and blues which had originally been invented and dominated by black musicians

E.g. James Brown 10

How were new artists found and developed?

An A&R guy would listen to some recordings and see the band at some gigs.

If the artists impressed the A&R guy, he would bring the recordings and a report of the gigs to the label.

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How was music marketed? The artists gigs being advertised

in newspapers.

The band would play live on music programs.

Also touring was a primary

means of promotion

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How was music distributed?

Dubs from the master tape would be sent to pressing plants around the world.

They would be pressed onto vinyl and then distributed from there to record stores.

Some underground artists made homemade tapes and sold them from a trunk of a car (mainly in the punk scene)

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How did institutions make money?

Labels made money on publishing rights and the artists made money on sales.

The right to publish a work.

“Publishing" is used so the songwriter's and composer's share of income from a musical composition or recorded work, is equal.

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2000s 15

How did Audiences Consume Music ?

Software such as Spotify and Itunes are used.

Youtube allows Audiences to access a wide range of music from different genres.

downloading music from online

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What genre was popular

The rise of Hip-HopArtists such as Eminem, 50 Cent, OutKast, The

Black Eyed Peas were among the dominant mainstream hip hop artists to have represented the Hip hop genre for the decade.

Hip hop began "on the streets"; rappers did beatboxing and made up rhymes for tiny underground labels.

Hip hop dominated popular music in the early 2000s.

Distinct regional differences also developed outside of the hip hop/rap.

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Political Movements Within Music

Black Eyed Peas – Where Is The Lovewww.youtube.com/watch?v=WpYeekQkAdc In the video, will.i.am and Taboo act as a soul music road duo who use music to tell people what is wrong with the world. Fergie appears as a peacemaker who places stickers with question marks on them all over the place to ask people where the love is in the world. Many people think this song is about the war in Iraq. that is but a small part of the true meaning of this song. This song refers to the fight against racism that took place in our country

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How were new artists found and developed?

A talent scout would listen to some recordings

If the Artist impressed the talent scout then they will be passed onto the record label

who would make a decision on signing.Also artist can be scouted from the

internet. There was also talent shows that people

could audition for e.g. Cheryl Cole auditioned for Popstars The rival

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How was music marketed? Some Artists give away free

mix tapes.

TV Adverts

Online webpages

Da Drought 3 by Lil Wayne finally getting the credit it deserves in this list. It showed that Wayne can get on any track and kill the beat

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How was music distributed?By the rise of computers The iPod and iTunes system became

popular.This became the primary means to

record, distribute, store, and play music which caused widespread economic changes in the music industry.

Many consumers began to transfer their physical recording media (such as CDs) onto computer hard drives.

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