18 Paid Search Facts (to Impress Your Friends*)
20
18 PAID SEARCH FACTS TO IMPRESS YOUR FRIENDS* * You might need some new friends
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Do you know how much of the Google SERP is paid space? (Hint: the answer is fact #3.) Even if you're a paid search veteran, these facts might surprise you. Try tossing one or two of them into your next client pitch—or better yet—use them to start a whole new conversation. Like what you see? Check out the Response Mine Interactive blog at http://responsemine.com/blog/ for more tools and tips on how to efficiently acquire high-value customers. *You might need some new friends
Transcript of 18 Paid Search Facts (to Impress Your Friends*)
18P A I D S E A R C H
FACTST O I M P R E S SYOUR FRIENDS*
* You might need some new friends
1$72BILLION
was transacted online in the first quarter of 2014
2
57 %
U.S. online retail sales will
grow 57% in the next 4 years
356% of the Google
results page
is paid space
4
Paid search is the #1 digital channel
for converting new customers
#1
5Improving your
Google AdWords quality score by 5% can reduce
the cost per click by 20%
6
A lack of landing page testing is the
#1 reason paid search campaigns plateau
7The #1mistakein paid search
is the overuse of broad match
8 Most budgets waste up to 40%
on non-converting micro-keywords
40%
WASTE
9The #2mistake
in paid search is not buying your
brand terms
10 There are
40things you can do
to improve the performance of
a keyword
11The #3mistake
in paid search is using a dailybudget cap
12 Shhh…The secret to
improvingclick-thru rate is increasing
the number of ad groups
13 ©@†Using special
characters in ad copy increases click-thru rate
by 5%
14 BUSYWEEKS
On average, success requires more than 500k
bid changes per week
15Closing bid gaps will lower the cost per
click by as much as 15% so…
MIND THEGAPS!
16
The #1 way to stretch your budget is by implementing
day parting
17UncoordinatedPPC & SEO
campaigns areeach up to 30%
less effective
:/
18
Timing paid search with promotional
calendars increases conversion and
stretches budget
FINAL FACT:At Response Mine Interactive, we are f iercely devoted to ROI. We drive the customers that drive your business. We help you dominate your competition and increase your revenues by executing an advanced direct response marketing methodology. For more than 14 years, our award-winning f irm has generated billions of dollars in revenues and greater prof its for leading brands worldwide.
CALL TODAY855-293-867 7
responsemine.com • @responsemine • [email protected]
