17 Digital Trends for 2017
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17 Digital trends
For Two Thousand Seventeen
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• 17 Digital Trends for Two Thousand Seventeen
#17TRENDSshaping exceptional experiences
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Finding the sweet spot when considering trends.
Inspiring
Out thereDoing it
already
Boring as..
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Trends across a large variety of disciplines.
Behavior
Strategy
User experience
Design
Technology
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• 17 Digital Trends for Two Thousand Seventeen
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Julie, Mark, Neil, Luke,
Michael, Ben, Ruby,
Celine, Beau, Teguh,
Alan and Gail.
12 speakers
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17 Digital Trends for Two Thousand Seventeen
Security: Did your fridge take down Census
TREND ONE
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Information Security Issues
The capture of information and data, and how
we protect it, is critical for any digital asset.
Information security issues can be caused by:
• Human error
• Poor security design
• Malicious acts
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Technology Advances
A number of technologies have transformed
our lives over the past 25 years:
• Internet
• Wi-Fi
• Smartphones
All technology has security vulnerabilities.
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DDOS AttackTrends
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Internet of Things
IoT is the growing network of connected
objects, with an increasing number of real-
world scenarios for home, business,
community, health.
IoT will become ubiquitous, but the rush to
market is already leading to security challenges
in the form of:
• Unnecessary data collection.
• Safety risks.
• Expose sensitive information
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Security By Design
Attackers aren’t looking for vulnerable systems
in a specific location. They are scanning the
entire internet.
IoT devices sold without the capability to be
patched or managed.
Security by design should be a foundational
principle of IoT.
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
Are your assets secure?
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17 Digital Trends for Two Thousand Seventeen
Telling a bigger story
TREND TWO
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
What’s an important story
you’re not taking the time
to tell.
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17 Digital Trends for Two Thousand Seventeen
The simple complexity of WeChat
TREND THREE
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How can we learn from the fastest growing digital
platform in China
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Lets look at how WeChat grew in China
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Introduced a simple voice messenger
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Connect to friends in a simple app platform
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Shake to fling find
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WeChat payment
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WeChat combines all these services
into one app
That even a grandmother can use
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Simple
messaging
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Simple
social media
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Simple
follows
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Simple
payment
method
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WeChat continues to grow due to
it’s innovation and simplicity
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How well can you
manage complexity
and simplicity?
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17 Digital Trends for Two Thousand Seventeen
Girls in tech
TREND FOUR
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
What are you doing to
influence the perception of
gender role in next
generation.
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17 Digital Trends for Two Thousand Seventeen
Contextual SEO
TREND FIVE
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Everybody wants to win!
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Change of Rules
The SEO rules and
algorithm keep
changing over the
years.
Google “Possum” (September 1st 2016)
Drop in local search prevalence and the
local SEO community noted a major
shake up in the local search result.
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Change of Rules
Google Penguin 4.0
(September 23rd
2016)
Penalised web page with
poor link building.
It’s now real time and part of the core
algorithm.
Initial impact is relatively small.
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Level 1
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Mobile Approach
Mobile continues to grow
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Mobile Approach
Optimising mobile is more important than desktop
Google AMP (Accelerated Mobile Pages)
Up to 4x faster & 8x less data
Speed will become more important factor
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Level 2
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Voice search
A growing trend and shows
no sign of slowing down.
A recent statistic has found
that 55 percent of teenagers
use voice search on a daily
basis
Why? Tech-savvy and easier
to use while on the move
What does this mean for
SEO?
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Level 3
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Machine Learning
Google RankBrain was
released late last year
It’s not an algorithm
3rd most important ranking
factor
Machine Learning Will
Change the Way the
Algorithm Works
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Machine Learning
Analyse search result and
match long and complicated
query with the shorter one
People want answer that
solve problem not just search
result - Google is focussing
on this
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
Are you ready to
take your SEO to
the next level
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17 Digital Trends for Two Thousand Seventeen
Drones become useful
TREND SIX
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The drones are coming
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How can you use drones to
change the way you deliver
products and services to
your clients
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17 Digital Trends for Two Thousand Seventeen
Next Social
TREND SEVEN
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17 Digital Trends for Two Thousand Seventeen
Are Facebook’s days
numbered?
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We go somewhere else
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
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17 Digital Trends for Two Thousand Seventeen
Atomic Design
TREND EIGHT
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68
A methodology for crafting design
systems to promote consistency
and scalability while simultaneously
showing things in their final context.
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The World Today
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Let’s get Atomic!
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Like the word Atomic, it brings us back to our Chemistry lessons,
but for the Web.
How does it work?
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Atoms
Atoms are user interface elements of the
smallest entity without further breaking
down to become the elemental building
blocks of the intended interface.
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Molecules
Molecules are atoms collected to become
relatively simple user interface components.
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Organisms
Organisms are quite complex
components forming the discrete
sections of the interface.
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Templates
Templates are used to position
components on the page layout
with a demonstration of the
underlying content structure of
the design.
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Pages
Pages are manipulated to apply
real content to the preferred
templates in demonstrating the
final user interface while testing
the design system resiliency.
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• A better workflow
• By assembling rather than deconstructing, we’re crafting a system right out of the gate instead of cherry picking patterns after the
fact.
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Why should I use it?
1. Not focused on pixel perfect
designs
2. Easy to understand layout
3. Quicker to prototype
4. Easier to update and remove parts
of the design
5. Reusability
6. Saves time
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How can you use Atomic
Design to fast track your
next web project.
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17 Digital Trends for Two Thousand Seventeen
Bespoke Managed Services
TREND NINE
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Historical View of Support
Support was often not considered until
implementation of a website or asset:
• Project timelines were elongated.
• The project funding was all CapEx.
• No consideration was given to ongoing
operational management of an asset.
• Support was generally ‘lights on’.
Plan
Design
Develop
Test
Deploy
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Current Scenarios
Many organisations have multi-vendor support.
There are often gaps in supporting specific
technologies.
Continuing movement to the cloud.
Licensing models are changing.
Horizons are being built into project funding.
Managed Services is a standard market service
offering.
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Where is support going?
DevOps practises are becoming more common.
Continuous improvement is built into support
cycle.
Continued rise of XaaS.
Support will be outsourced more frequently.
Companies are choosing to procure Managed
Services as opposed to multi-vendor
arrangements.
Custom managed services is on the rise.
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Custom Managed Services
25/11/2016 90
Onboarding Support Infrastructure
Licensing Management QA/Testing
CI/
EnhancementsUpgrades Training
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
Is your support
managed effectively?
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17 Digital Trends for Two Thousand Seventeen
Microinteractions
TREND TEN
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Microinteractions …
designed to accomplish a
single task in a delightful
and simple way.
MICROINTERACTION
Performance
Dan Saffer
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25/11/2016 94
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25/11/2016 95
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25/11/2016 96
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25/11/2016 97
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Structure
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Love | Tolerate
The difference between a product you love and a product you
tolerate is often the microinteractions you have with it.
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THE RIGHT MOMENT
Microinteractions are not wanted at the wrong moment.
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How can you bring your
brand to life with
microinteractions?
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17 Digital Trends for Two Thousand Seventeen
Bringing offline retail experiences online
TREND ELEVEN
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Conversational Ecommerce
Chat is already a popular
channel for customers to
engage with a business in
private
73% customer satisfaction
rate, email (61%) and phone
(44%).
Transforming the messenger.
Bring back the business-to-
customer dialogue
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Conversational Ecommerce
Facebook M
Personal digital assistant
inside of Messenger that
completes tasks and finds
information on your behalf.
Powered by AI that's trained
and supervised by people.
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Conversational Ecommerce
Companies like Hyatt and
Walmart are already testing
out the upcoming Facebook
Messenger for Business and
fielding more inquiries than
ever through the platform.
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End-to-end virtual reality shopping experience
Alibaba is the world's biggest
e-commerce platform.
Over 420 million people
scooped up $485 billion worth
of stuff last year on Alibaba's
sites.
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End-to-end virtual reality shopping experience
March 2016, Alibaba set up its
Gnome Magic Lab to develop
software to enable merchants
to build virtual stores.
May 2016, Myer and eBay
launched the world’s first
“virtual reality (VR)
department store.”
October 2016, Alibaba Group
introduced VR Pay.
November 2016?
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
Are you ready to
join the change?
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17 Digital Trends for Two Thousand Seventeen
Noto fontsgo global
TREND TWELVE
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Tofu BAD
Unicode is an industry standard for the
handling of text.
What is Tofu?
Tofu is not a problem with translation.
Tofu shows up when you hit the limits of
the Unicode standard on a system that
doesn’t have a certain font / script
installed
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Noto – “no more tofu”
5 years in development
Launched in late October 2016
“All knowledge is
universally
accessible and
useful to people”
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Covers 800 languages
100,000+ Unique characters
3.3k / weight in the Latin
Unicode alone
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A font for everyone
The font must be
“acceptable and
pleasing” to it’s
native reader.
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It’s completely free
You can use it now
Noto Serif is coming
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
What could your
organisation support to
extend human knowledge.
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17 Digital Trends for Two Thousand Seventeen
AI everything
TREND THIRTEEN
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Artificial intelligence (AI)
is intelligence exhibited
by machines.
In computer science, an ideal "intelligent"
machine is a flexible rational agent that
perceives its environment and takes actions
that maximize its chance of success at some
goal.
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Turing’s Test If a machine could carry on a conversation
(over a teleprinter) that was indistinguishable
from a conversation with a human being, then
it was reasonable to say that the machine was
"thinking".
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AI yesterday
Garry Kasperov vs Deep Blue
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AI today
Google self drive car
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AI today
Tesla self drive car
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AI today and tomorrow
Chatbots
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AI today and tomorrow
Chatbots / Siri
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“By far the greatest danger of Artificial
Intelligence is that people conclude
too early that they understand it.”
Eliezer Yudkowsky
“Whether we are based on carbon or on
silicon makes no fundamental
difference; we should each be treated
with appropriate respect.”
Arthur C. Clarke
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The unknown future
rolls toward us. I face it,
for the first time, with a
sense of hope. Because
if a machine can learn
the value of human life,
maybe we can too.
Sarah Connor, Resistance Fighter.
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How will AI effect your
business?
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17 Digital Trends for Two Thousand Seventeen
Bumpy Pixels
TREND FOURTEEN
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How can we use haptic
technology to increase
user experience?
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17 Digital Trends for Two Thousand Seventeen
HTML5.1 is Picture perfect
TREND FIFTEEN
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HTML is the
standard markup
language for
creating the web
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What is the <picture> element?
Without <picture> element With <picture> element
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The power of mobile
19.10%
17.60%16.80%
16.30%
14% 14.10% 14.40%15.20%
12.90%12.40% 12.60%
12.10%
10.60%
10.80% 10.60% 10.60% 10.60% 10.70% 11% 11.20% 11.30% 11.50% 11.50% 11.90% 11.80%11.30%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Desktop Only Mobile Only
In the US,
mobile-only
internet users
have overtaken
desktop-only
internet users
since March
2015
Number of mobile-only internet users vs desktop-only (%)
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The total size of images on websites is
increasing 36.3% yoy
Images
account for
~60% of
webpage size
1310 KB
1206 KB
1120 KB
1001 KB
881 KB
766 KB
672 KB
577 KB
0 500 1000 1500 2000 2500
May 2015
November 2014
May 2014
November 2013
May 2013
November 2012
May 2012
November 2011
Images Scripts HTML Stylesheets Other Video
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What are business outcomes associated
with <picture>?
Improved Google
ranking
Reduced
bounce rate
Increased
conversion rate
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Who has adopted <picture>?
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
Are you providing an
optimised mobile
experience for your
users?
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17 Digital Trends for Two Thousand Seventeen
Blockchainredefines the economy
TREND SIXTEEN
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Copies of informationInternet
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Can’t send a copy of
money, bonds,
shares, artwork,
identity, IP, votes.
Value
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Intermediaries:
Clearing, settling, record keeping, security.
Banks, lawyers, Venture Capitalists, Apple, UBER, Facebook, Governments.
Issues of security, costs, taxes, exclude some people, slow (30 to 40 years old)
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Distributed ledger everyone can see.
Contains anything of value.
Moved, stored and managed, peer to peer, open source
Private and secure.
Trust – “Trust protocol” - by mass collaboration and cryptography (not by intermediary)
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Public block chains – Venture capitalists investing $1.8BN, 24 countries
Private block chains – 80% banks
Australia Post is looking at
blockchain technology to store
digital identities in the hope
that it will transform its service
provision.
Financial Review March 16,
2016
Commonwealth Bank of Australia
has successfully used "smart
contracts" to execute invoice
financing documents and letters
of credit with 14 other
global banks financing
international trade, in another
indication that blockchain
technology is set to be deployed
in the coming years by global
banks to reduce costs.
Financial Review August 11,
2016
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“Second era of the internet.
Likely to have the biggest
impact on the world in the
next 20 years.
The technology behind
crypto-currencies.”
Alex Tapscott
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How can I use
blockchain to transfer
value, and remove the
middle man.
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17 Digital Trends for Two Thousand Seventeen
Augmented Reality goes mainstream
TREND SEVENTEEN
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Augmented reality“A glimpse of the future”
Virtual reality“Be there together”
Alt VR | YouTube | sir Tkillaahh san Meta | TedTalks | Meron Gribetz
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The time has come for
devices that keep us in the
moment rather
than obscuring it.
Natural machines
Meron Gribetz
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Full engagement
The way we currently use technology isn’t natural.
We use a keyboard, mouse or a trackball to manipulate data and
content on a screen
Augmented reality enables people to interact with content and
each other in ways that is totally natural. You see something, grab
it, manipulate it, and hand it to someone else.
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Natural machines“Neuroscience-based design”
Traditional computers“User Interface based design”
Microsoft | HoloLens
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Over
100 million downloadsUntil Pokemon Go became a viral phenomenon by amassing
more than 100 million downloads in a few weeks, augmented
reality was confined to tech types and sci-fi fiends.
Pokemon GO | REMKO DE WAAL/AFP/Getty Images
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From city sized monsters
to palm size friend
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Enriching users’ experiences & interactions
Many major consumer-driven companies are now successfully
using augmented reality technology and AR apps to enrich their
customers’ experiences and interactions with their brand, to
ultimately boost sales.
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Retail application
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25/11/2016 188Digital trends | Nick Jaynes
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25/11/2016 190
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17 Digital Trends for Two Thousand Seventeen
ASK YOURSELF
How will you apply this
technology to your
business?
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17 Digital Trends for Two Thousand Seventeen
Jump in and experiment
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Got a burning digital
challenge or opportunity?
to book it in.
1.We’re giving away
17 x 90 minute
ideation workshops
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Take a business
challenge and apply 4
trends to solve it.
2. Workshop it.
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17 Digital trends
For Two Thousand Seventeen