15_SPU_AK

© Fairtrade 2012

Fairtrade International

SPU introduction © Fairtrade 2012

Strategy and Policy Unit

© Fairtrade 2012 SPU introduction

Contents

1. The unit2. Achievements 2011 (examples)3. Targets 2012

22

© Fairtrade 2012

SPU Purpose SPU is responsible for creating and ensuring a

sound Strategy and Policy Framework for the work

of Fairtrade International in line with its stated

vision and mission.

SPU introduction 3

© Fairtrade 2012

Mission & Mandate

Mission• Give leadership and guidance through strategy development

• Develop research and evidence based analysis

• Bring together and coordinate expertise

Mandate• Position Fairtrade on different topics

• Develop an institutional and operational framework for Fairtrade on specific strategic issues

• Prove and improve the impact of Fairtrade’s performance and tools

SPU introduction 4

© Fairtrade 2012

Organizational Chart Strategy & Policy

SPU introduction 5

Policy Manager Operational Policies(Martina Meckel, on maternity leave))

DirectorAndreas Kratz

Policy Manager Thematic Policies and Positions(Gelkha Buitrago))

Policy ManagerSustainable Development (NN)

Policy Coordinator(Shemina Amarsyon maternity leave)

PolicyCoordinator(Carlos Canales)

Policy Manager Impact Assessments

(Kate Kilpatrick)

© Fairtrade 2012

2011 achieved: Producer Setups analysis

Analysis of how Fairtrade could add benefits to producer setups

currently outside of Fairtrade, in ways that are effective and

implementable:

… to enable more producer setups to join the Fairtrade system

… to avoid repeating “social engineered cases” within our system

Delivered:

Recommendations for the extension of producer scope, necessary

modifications of the Fairtrade system over the next 5 years and vision

for future developments

SPU introduction 6

© Fairtrade 2012

“Producer Diversity” - implementing the board decision on Producer Setups

SPU introduction 7

Duration: April 2011 – end 2013

Project Owner: Andreas Kratz

Project Manager: Charlotte De Vroey

Objectives: Implementation of the Producer Setups Strategy as “Producer Diversity” system according to the board resolution March 2011:

• According to overall conceptual model as presented in board paper

• Phased application (mid 2012 and mid 2013) with possibility for prototypes

• Safeguards on empowerment and unfair competition be included in design

• Decision on application by LT with PNs

© Fairtrade 2012

2011 achieved:Economic MechanismsAnalysis

Rethink the economic mechanisms within Fairtrade and develop optimised economic mechanisms to achieve Fairtrade’s objectives

1.Explore economic mechanisms instead of or additional to

the current Fairtrade Minimum Price

2.Explore new ideas regarding the use of the premium to

enhance empowerment of producers

Delivered: Flexible toolbox for pricing. It’s not just about price. Profit is what matters. Pricing is (only) one of Fairtrade’s key tools, to be complemented by other non-pricing tools.

SPU introduction 8

© Fairtrade 2012

2011 achieved:Environmental Strategy for Fairtrade

Until now Fairtrade’s environmental approach focused on standards

Within new strategy:

• Strengthening Fairtrade’s human/social angle to look into the environmental issues

• Comprehensive approach that goes beyond standards

1. Environmental standards – GES, including PML

2. Producer support

3. Relationship building

4. Communications

SPU introduction 9


Target 2012:M&E strategy and system,Impact Assessment system

To improveImpact:Learning

To proveImpact:Accountability

10


Making Trade Fair Empowerment

Sustainable Livelihoods

• Fair trading relations• Economically sustainable operations

• Improved income• Decent working conditions• Improved living conditions• Sustainable ecosystems

• Personal empowerment• Empowering structure• Empowering relations

Fairtrade‘s Goals for Producer Impact

11


M&E and IA System

Annual Data

Monitoring

Case studies

External impact studies

Producer data

Market data

Fairtrade impact studies

12


Target 2012:Climate Change Strategy for Fairtrade

To enable disadvantaged producers to be prepared to face

climate change challenges.

• Support producers to adapt to climate change challenges so that they enjoy secure and sustainable livelihoods producer support program

• Support producers to mitigate their impacts on climate change

To position Fairtrade as an important tool for addressing

climate change challenges

• Offer a Fairtrade climate package with specific Fairtrade climate products (standards)

• Reduce Fairtrade’s (FLO, FLO-CERT, LIs) impact on climate change

• Advocate for Fairtrade as a valid tool to face climate change challenges

13


Targets 2012:Expand Fairtrade‘s sphere of influence

Advocacy strategy, partly via Fair Trade Advocacy Office

(FTAO), Brussels, Belgium:

• Fairtrade not being regulation

• Recognition of added value of Fairtrade to poverty reduction and

sustainable production and consumption (including public

procurement)

• Fairer trade conditions / trade justice

• Climate Change

• Positioning in international debate

• Participating in ISEAL

14


Target 2012:Gender

To develop of a gender strategy for Fairtrade

• 2 main arguments for addressing gender inequalities:

1. Economic arguments (productivity, efficiency)

2. Rights based arguments (equality, justice)

• Little systematic gender analysis has been carried out.

• Possibility that existing gender inequalities are reinforced by

Fairtrade: men more likely to access and control benefits.

• In general Fairtrade so far is relatively gender blind.

15


Target 2012: Improved certification model for Fairtrade

Strategic Project: Improved Certification Model

Project Owner: Andreas Kratz

Project Manager: Gelkha Buitrago

Objectives:

• Secure members buy-in on single certifier model for producer

and trader certification in the South

• Increase transparency in trade certification in the North

• Define roles and responsibilities on scheme ownership and

scheme management

• Define rules and operating principles for cooperation at auditing

and certification level with other VSS

• Propose a process for new services development of FLO-

CERT including role/approval by Boards FLO eV/FLOCERT)

16

15_SPU_AK

Technology

Transcript of 15_SPU_AK