Idea Insights from GNPS

Opportunity Identification in NPD

Episode 15-17

www.globalnpsolutions.com/idea-incubator/

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Idea Insights from GNPS

NPD Structured Process

• Staged and gated processes guide new product development

• Stages:1. Opportunity Identification

2. Concept Generation

3. Concept Evaluation

4. Technical Development

5. Commercial Launch

www.globalnpsolutions.com/idea-incubator/

2

Idea Insights from GNPS

Activities to Identify Opportunities in NPD

• Stage 1 focuses on the strategy

• Innovation strategy

• Business model

• Organizational competencies

www.globalnpsolutions.com/idea-incubator/

3

Idea Insights from GNPS

Innovation Strategy

• What the business is

• Why the business can be successful

• Who are necessary partners?

• Mission

• Vision

• Values

www.globalnpsolutions.com/idea-incubator/

4

Short-termLonger-term

Idea Insights from GNPS

Business Model

• Business model describes how strategy will be implemented

• Three key components• Customer value proposition• Profit formula• Key capabilities

• More info at http://www.globalnpsolutions.com/services/npd-resources/open-access/business-model-innovation/

www.globalnpsolutions.com/idea-incubator/

5

Idea Insights from GNPS

Key Competencies

• Assets

• Capital equipment

• Patents and IP

• Business processes

• Distribution

• Vertical supply chain integration

www.globalnpsolutions.com/idea-incubator/

6

Idea Insights from GNPS

For More Information

• See the full post at the Idea Incubator Blog• www.globalnpsolutions.com/idea-incubator/

• Free registration

• Contact me!• 1-281-280-8717

• info@globalnpsolutions.com

• 2323 Clear Lake City Blvd., #180-177

Houston, TX 77062

www.globalnpsolutions.com/idea-incubator/

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