14.07.2011 Opening Keynote Anthony D. Williams
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Transcript of 14.07.2011 Opening Keynote Anthony D. Williams
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Innovation in the
Era of Openness
Anthony D. Williams @adw_tweets
http://anthonydwilliams.com
1 | © 2009 Anthony D. Williams. All Rights Reserved.
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2 | © 2009 Anthony D. Williams. All Rights Reserved.
Wikipedia: The Encyclopedia That Anyone Can Edit From Wikinomics to Macrowikinomics
The encyclopedia that anyone can edit
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3 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
The operating system that anyone can program
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From Wikinomics to Macrowikinomics
The new fabric of connectivity
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5 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Social networking becomes social business
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6 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Scouring the globe for innovation
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7 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Turning a product into a platform for innovation
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8 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Extraordinary sharing for extraordinary challenges
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9 | © 2010 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
The Principles of Wikinomics
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10 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Small companies can compete globally
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11 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Developing consumer products with a community
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12 | © 2009 Anthony D. Williams. All Rights Reserved.
From Wikinomics to Macrowikinomics
Personalized manufacturing in your living room
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3 Phases of the Web
13 | © 2009 Anthony D. Williams. All Rights Reserved.
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14 | © 2010 Anthony D. Williams. All Rights Reserved.
3 Phases of the Web
From information highway to global computer
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v
15 | © 2009 Anthony D. Williams. All Rights Reserved.
3 Phases of the Web
From search to the social web
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16 | © 2009 Anthony D. Williams. All Rights Reserved.
3 Phases of the Web
Social media meets artificial intelligence
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17 | © 2009 Anthony D. Williams. All Rights Reserved.
The Mobile Revolu;on: Any;me, Anywhere Access
• 5 billion subscrip.ons worldwide
• 100 million handsets in sub-‐Saharan Africa
• 520 million handsets in China
• 97% of Tanzanians say they can access a mobile phone
3 Phases of the Web
Mobile goes global
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18 | © 2009 Anthony D. Williams. All Rights Reserved.
3 Phases of the Web
Connecting with people, places and things nearby
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19 | © 2009 Anthony D. Williams. All Rights Reserved.
3 Phases of the Web
Browsing the physical world
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20 | © 2009 Anthony D. Williams. All Rights Reserved.
3 Phases of the Web
Earth’s central nervous system
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Rebooting Our Institutions
21 | © 2009 Anthony D. Williams. All Rights Reserved.
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Agrarian Age Industrial Age Age of Networked Intelligence
Prin;ng Press Internet
22 | © 2010 Anthony D. Williams. All Rights Reserved.
Rebooting Our Institutions
Techno-economic paradigms need new institutions
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23 | © 2009 Anthony D. Williams. All Rights Reserved.
Rebooting Our Institutions
A new era of political openness
“Nothing, not even war or diplomacy, can
be done in secret. The transparent age will
first expose the bad before preventing it”
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Democracy: Instantaneous Informa;on via TwiGer
Rebooting Our Institutions
Revolution in the Middle East and North Africa
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25 | © 2009 Anthony D. Williams. All Rights Reserved.
Rebooting Our Institutions
Empowered patients taking charge of their health
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26 | © 2009 Anthony D. Williams. All Rights Reserved.
Rebooting Our Institutions
A human genome style project for energy
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“We are seeing the early emergence of a
meta-‐university – a transcendent, accessible,
empowering, dynamic, communally
constructed framework of open materials and
plaKorms on which much of higher educa.on
worldwide can be constructed or enhanced.”
-‐-‐ Charles M. Vest, President Emeritus, MIT
27 | © 2010 Anthony D. Williams. All Rights Reserved.
Rebooting Our Institutions
A global network for higher learning
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10 Rules for Collaborative Innovation
28 | © 2009 Anthony D. Williams. All Rights Reserved.
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Harnessing the Power of Collaboration
1. Get serious about innovation (20% time)
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Harnessing the Power of Collaboration
2. Engage all employees in innovation
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• Par;cipants see all projects requiring people
• Par;cipants apply through transparent, simple process
• Community chooses based on rich social network profiles
Harnessing the Power of Collaboration
3. Create an internal marketplace for talent
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32 | © 2009 Anthony D. Williams. All Rights Reserved.
John Smith
Performance Rating Recommendations
Work Activity
March 11
March 10
March 9
New Business connection with Jane Doe
Completed project for Senior Management Team Project Rating: Feedback: 1 report, 2 sr. clients
March 7
Updated product specification sheet for Widget
Client meeting with Acme Co.
Skills Groups
Current Project My Location
Online
• Enterprise 2.0 • Photoshop Users • Custom Car Collectors
Customer Segmentation Duration: 18 days End Dates: March 28, 2008 Project Lead: Tess Drake
Harnessing the Power of Collaboration
4. Build an internal “Facebook” for the enterprise
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Building a Government 2.0 Culture
Management: Managers must make
more time for staff & respond to ideas generated in blogs,
wikis, etc.
Collaboration: Change broader
culture of ‘how to communicate’
Leadership: Build a meritocracy and identify natural leaders
who can nurture collaborative forums
Adoption: Model desired behavior
with pilot groups -- expand outward
based on demand
Results: Free small monies to
explore ideas the community generates
Incentives: Recognize good team playing & contributions in evaluations
Harnessing the Power of Collaboration
5. Foster a culture of collaboration
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34 | © 2010 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
6. Rethink the organization
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35 | © 2010 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
6. Rethink the organization
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36 | © 2010 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
6. Rethink the organization
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Opening Up Your PlaSorm – Crea;ng An Ecosystem Harnessing the Power of Collaboration
7. Open up a product to unleash an ecosystem
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2. Create a Context for Self-‐Organiza;on: Building Applica;ons with the Guardian
38 | © 2010 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
8. Share some IP – watch what others do with it
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39 | © 2009 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
9. Put customers on your design team
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4. Strengthen the Vanguard: Ci;zen Scien;sts Help Map the Universe
40 | © 2010 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
10. Challenge the community to solve a problem
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Reach (# of
people accessed)
Variety (Diversity of skills and knowledge available to the network)
Department
Enterprise
Ecosystem
The World
41 | © 2010 Anthony D. Williams. All Rights Reserved.
Harnessing the Power of Collaboration
Reach out from the enterprise to the world
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THANK YOU
@adw_tweets http://anthonydwilliams.com
42 | © 2009 Anthony D. Williams. All Rights Reserved.