Fourteen

Authored by Jean-François MESSIER

for 2013

Learning Trends

6 indisputable trends in 2012

Despite all the buzz about

mobile technologies, classroom

training still predominates.

According to the ASTD report,

classroom training still

represents 60% of the market in

the US.

And it's still 70% to 90% of the

European market.

1 Instructor-led

classroom training is not dead.

Europe USA

ILT (Instructor Lead Training)

Online

Mobile-learning is like sex. 2

There are more people talking

about it every day, than people

who are actually doing it every

day.

There's been a lot of talk about

the rise of mobile learning since

2009 (2009… it’s already been

four years?!!!! pffff – that makes

it obsolete, then ;-), but the PC

still holds a considerable lead,

and most businesses haven't

even started considering mobile

training.

This year, we delivered iPad

applications to several

customers like Toyota, but they

are cutting-edge companies.

According to the ASTD's 2012

report, only 1.4% of respondents

said they used mobile platforms

for training.

That being said, we should be

prepared to see many more

companies using mobile devices

in the future.

3 According to ASTD survey

respondents, the average office

worker gets little formal training

annually: only 31 hours on

average. That's 1.5% to 2% of

working time, depending on the

country and the job. That's

nothing! Imagine a 100-m

sprinter or a tennis player who

trained only one week a year!

On the other hand, people spend

a lot more time learning on their

own, informally, on the Internet.

Human resource departments do

not like to admit this, preferring

to bury their heads in the sand

because they have no control

over such training and its

content quality, suitability for

company needs and attendance.

Informal learning dominates formal

learning.

Most elearning modules suck.

Companies always say they want

stimulating modules not too

heavy in content.

But most modules we see are

just the opposite: text next to a

small decorative photo and a

"next" button, with little that is

directly applicable to practice or

behaviour, and consequently

unlikely to influence

performance or results.

4 Logo Title

Topic ? Help x Exit

Next

Slide title Boring text introducing blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla blabla blablabla . Boring exercise

Boring option 1 Boring option 2 Boring option 3 Boring option 4 Boring option 5 Boring option 6 Don’t know

Cheesy picture

Boring text supposed to be illustrated by the picture blabla bla bla bla blabla bla bla bla blabla bla bla bla blabla bla bla bla

Back

http://www.how-to-make-learning-boring/module3/scorm/html

5 This includes many people hired

to design elearning modules.

And many managers who ask

their employees to do so.

This is doubtless a consequence

of the preceding point; people

hate it because most of the time

the modules are long and dull,

and you have to both listen to

someone talking at 100 words

per minute and read a text,

while the human eye can read at

400 words per minute. And this

isn’t learning anyway; it’s a

communication tool that allows

for LMS monitoring.

Most people hate learning online..

Companies spend a fortune on LMS for

nothing. Most companies do not take the

time to use the data available to

them in an LMS.

But they spend a fortune to

collect the data with an LMS

and to maintain and update the

LMS... because they think they

need it.

And the worst thing is that

under the pretext of using an

LMS to provide training,

companies deprive themselves

of everything that makes for

effective training but doesn't fit

into an LMS (e.g.: informal

learning, on-the-job training,

experience-sharing, etc.).

6 LMS data

Use

Investment

Ten learning trends for 2013

The proliferation of digital tools in

classroom training.

While we've seen that classroom

training isn't dead, teaching

materials will change. Gone are

the days when a PowerPoint

presentation is simply projected

onto a screen. The emphasis is

on tools that enhance the

learners’ experience and hold

their attention while reinforcing

messages.

Here are four examples:

1

Application controler Digital sticky notes

Interactive pools Business Simulations

Here are four examples:

- Control of interactive apps on

tablets: Participants access an

interactive presentation, fully

controlled by the instructor. The

instructor can browse the

content for them and promote

sharing among participants.

(E.g.: Nearpod for iPad).

- Digital Post-it or Metaplan

apps for tablets. The results are

then shareable, can be sent via

email to other sub-groups, and

so on (E.g.: iCardSort for iPad).

- Polling: allows you to insert

polls into PowerPoint that

people respond to via mobile

phone. (E.g.: Poll Everywhere).

- Business simulations. (See

Trend #10).

1

Application controler Digital sticky notes

Interactive pools Business Simulations

The proliferation of digital tools in

classroom training.

Videos are becoming the standard media.

Ours is a culture that requires a

lot of stimulation through the

media.

We prefer visuals to reading

text.

We prefer a concise idea to

lengthy explanations.

Video meets all these

requirements. It therefore

makes good sense to increase

the video content in classroom

and online training materials.

2

Less PowerPoint, only better.

This is true for classroom

training, but even more so for

online material (for example,

PowerPoint materials are used

for classroom training but also

for rapid-learning online).

Gone are the days when a video

projector projected 100 words

per slide that were essentially

repeated by the instructor.

PowerPoint presentations full of

text and bullet points will

disappear or be rejected by

learners. This trend will increase

in this multimedia world, where

images and videos rule. Training

materials must now contain

strong, emotional photos, wide,

high-impact, high-definition

images, short videos, visual

effects and computer graphics.

3 Presentation flow

Your presentation should therefore lead your audience starting position A to a different end position B.

You are going to guide them along the path from A to B without allowing anyone to stray.

This path is called the flow. The flow must be gripping enough that you don’t lose anyone along the way.

We recommend a flow inspired by storytelling techniques. This is a simple, three-stage flow that is suitable for most presentations.

Step 1: Hook their attention

Step 2: Drama to spark the desire for change

Step 3: Resolution, persuading with rational arguments

Company blabla - 1992 January 1 - Training Title - Customer name Logo

Before After

Mobile learning will grow, but…

The use of mobiles in general,

especially with social media, is

where we’re seeing strong

growth. The numbers show an

explosion in the number of

devices, which accelerated in

2012:

Apple delivered 15 million

iPads in Q1 of 2012.

Apple sold 67 million iPads in

24 months. (It took 24 years

to sell as many computers,

and five years to sell as many

iPods).

By 2015, there will be 7.4

billion mobile devices on the

market, even though the

current global population is

only 7 billion.

There is no doubt companies will

follow suite. Companies will also

look at new trends such as

"BYOD" (bring your own device)

and what is happening in

schools.

4

But short term, in 2013 and the

following years, two trends will

make mobile learning grow

more slowly than we think.

1. Companies who use mobiles

today are more focused on

supplying solutions to

clients than to employees.

2. Mobile use is growing, but

still lags far behind PC use.

This is even more striking if

one looks at time spent on

mobiles versus PCs: mobile

devices are used to access

and zap from one bit of

information to another, but

information is not learning.

Information is insufficient

for learning.

There are other reasons why

mobile will not grow as fast as

we think. Click here to read ten

other reasons.

not as fast as we think! 4

2011 2012

349 363

PC

Mobile Apps

Mobile Web

129

59 28 23

Total minutes (billion) spent on Mobile and PC / month July 2011 vs 2012, in the US where use of mobile is ahead Europe (Source Nielsen)

Mobile learning will grow, but…

Fewer courses, more informal resources. Companies realize that their

employees handle more and

more information, tools and

techniques, but they don't need

to remember everything forever.

They need to find information

when they need it. Traditional

elearning courses therefore no

longer meet the need.

Training programs should

contain less teaching and more

access to information, tools and

information-sharing capabilities,

so that learners can use them as

needed, at their discretion.

Sometimes these resources are

on social media, in which case

we refer to social learning,

which leads us to Trend # 6.

5

More social learning. Twitter conversations or

searches, open online courses

(MOOCs), blogs devoted to very

specific topics, infomercials that

contain a wealth of initially-free

cutting-edge information, and

low-cost resources such as

Lynda.com, are all examples of

resources that allow people to

customize their learning topics.

With 31 hours per year of formal

training on average, it's clear

that employees will seize

learning opportunities offered by

the Internet and social

networks. And this is even more

true for Generation Y, who were

born after 1980 and have never

known a world without

computers, and who live and

breathe social media.

6

Blog Posts Curated Content

Games and Simulators Hosted chats Job Aids

Discussion boards Informal conversations

Wiki User results from simulations

Internal network Twitter

Fewer trainers, more community managers. As a consequence of Trend #6,

training-program design calls for the integration of informal resources and management of a community of learners.

This part of learning is even more important than structuring everything you need to know and do into formal content.

Today, there are many tools for creating and sharing content quickly, facilitating employees’ access to information, and helping and encouraging them to locate and share content and ideas with others. The skills of today's trainers must evolve to include learner community management skills.

ILT Online courses

Business Simulators

Community Manager

Trainer

7

Because of the economic crisis,

companies are reluctant to

invest in developing their people

(input) unless it generates an

increase in corporate

performance, sales or margin

(output). Our clients generally

ask that courses be limited to

very short, three-to-five-minute

segments. These courses are

increasingly designed as rapid

learning (see Trend #9).

The added value comes from

integrating these short modules

into an implementation process.

The module is followed by a

practical activity to ensure that

the training is used and put into

practice, an aspect that is then

also measured.

8 Less teaching, more implementation.

ROI

The growth of rapid learning.

Rapid-learning software

simplifies content creation by

converting PowerPoint

documents into Flash. Many are

free – click here to see the free

top 25, and others, like

Camtesia, Articulate and

Captivate, are inexpensive –click

here to see the top 7 authoring

tools for under €1,000.

These will replace the complex

authoring tools that can cost up

to €100,000/license and that,

like Mohive, allow more

interactivity. But without

training in technology-enhanced

learning and design, you can

spend endless time designing

modules that will never be as

“pro" as the modules outsourced

to professionals.

Most companies will prefer

outsourcing the design of

advanced modules, and only

keep rapid learning in-house.

9

Weeks Euros

15

10 000

2 500 5

Designing Digitalisation

Traditional flash based module Rapid Learning based module

Gamification.

One billion people have played

at least one serious game.

According to the ITDE, this was

a €1.5 billion market in 2010,

€2.3 billion in 2011 and up to

€6 billion by 2015. Adopted by

the largest companies, serious

games have three unbeatable

features:

Learners more easily gain an

awareness of their

weaknesses – a necessary

condition for change.

Simulation leads to “prior”

understanding of the future

consequences of decisions.

Repetition allows for mastery

and reflex-building.

Of all our training courses,

business simulations are the

ones that generate the most

ROI: For an investment of

€150,000, we have clients that

show gains of over €10 million

in net profits or US$ 20 M to US

$200 M in sales.

investment Business Simulations

2010 2015 Serious Game Market

2011 ROI

10

1,5

2,3

6

I’ve saved this section for the four

trends that just may have a tsunami

effect. The thing about a tsunami is

that it lays low for years, with one

tectonic plate remaining jammed

while another pushes against it. The

jam leads to the build-up of huge

stresses, and when the plate finally

gives way, the energy released

causes a huge wave that threatens

our very existence.

There are two jammed plates:

Europe seems stuck at a 10% online

learning rate, and social and

informal learning is blocked by the

SCORM standard and existing LMSs.

These jams may well create waves

that could change the training

landscape in the coming years.

4 learning trends for 2013 to 2018

11

This was Learning Fact #1 in

2012: online learning

represented 40% of training in

the USA, and 10% in Europe. We

know that US trends affect

Europe within five years. There is

every reason to think that there

will be some catch-up, and that

elearning will increase from 10%

to 40% in Europe as well, not

only due to the economic crisis

and for cost reasons, but also

because contrary to popular

belief, online learning can be

more effective in some areas.

This means that training

companies that can't adapt

could lose 40% of their sales,

and those that are at 3% will

lose 37% of their sales. Some

will not survive the swell of

online learning, which promises

to be a tsunami that could upset

the European training market

landscape.

The rise of elearning in Europe.

The end of the SCORM standard.

There is no doubt that in the

future we'll see the SCORM

standard replaced by new

standards.

Short term, the Tin Can API

seems to be the best bet. This

API is simpler and gives a new

dimension to elearning: it takes

into account mobile learning,

virtual worlds, business

simulations, real-world learning,

social learning, offline learning

and collaborative learning.

It will take time for companies

who have invested large sums in

traditional LMSs to drop them

completely, but research by Tin

Can is already pushing clients to

tell their LMS suppliers that they

want a product that manages

Tin Can API.

12

Less focus on LMSs.

In the last decade, LMS has

become a must-have for

organizations. There are more

than a hundred LMSs on the

market.

However, few organizations

seem to really use the data

generated by their LMS.

Customers always ask for

SCORM-compatible content

without even knowing what

SCORM is, or why it was

created.

The emergence of informal

learning and the use of mobile

devices and social media mean

that LMSs have become a

problem and an obstacle, unable

to provide and monitor what

employees actually do to learn. 13

Free Google tools will outpace LMSs

Google has just put Course

Builder online.

1. Course Builder allows you to

create and distribute courses

online. It also includes activities

and exercises, and tests and

assessments. This is an Open

Source solution licensed under

Apache 2.0 that allows you to

create courses for 1 to 100,000

people.

2. It allows you to track learner

involvement and engagement

(by, for instance, analyzing web

traffic using Google Analytics)

and assess effectiveness and

performance (through studies

and surveys).

3. It can be supplemented by

Google Hangouts for web-

coaching, also free, which can

be supplemented by Hangouts

On Air for a wider target

audience.

…and that's not all.

Web training

Tracking Formal & informal

14

4. Course Builder can be

combined with other free tools

from Google (such as Google

Groups, Google Moderator,

Google+ pages, forums, Blogger,

etc.) to create a community of

learners: access informal

content, share and post

experiences, participation in

discussions on specific topics,

form a support group, manage a

community FAQ, organize social

events among group members,

find like-minded members, have

a messaging service for the

community by email or the

online interface or both, etc.

We know that fostering such a

community between instructor

and students is an integral part

of creating a successful online

course.

Community Web training

Tracking Formal & informal

14 Free Google tools will outpace LMSs

It’s free, and with its four

functions, Course Builder already

far surpasses a number of

expensive LMSs, possibly yours

even as you read these lines.

Next to this, other freebies like

Moodle look not just outpaced,

but out of the race.

Google already reports that big

names are looking closely at how

to adopt this technology for some

of their elearning courses,

including Stanford University,

Indiana University, MIT, UC San

Diego, Saylor.org,

LearningByGivingFoundation.org,

Swiss Federal Institute of

Technology in Lausanne (EPFL),

and a group of Spanish

universities led by Universia,

CRUE and Banco Santander-

Universidades.

Community Web training

Tracking Formal & informal

14 Free Google tools will outpace LMSs

The outcome: the 14 strategic

recommendations for your training dollars.

Choose a partner who: 1) Uses digital tools in classroom training 2) Uses video for classroom and online training 3) Uses visual PowerPoint materials 4) Is starting to think mobile 5) Incorporates informal resources 6) Incorporates social learning, 7) Where trainers are also community managers 8) Thinks implementation, not teaching 9) Offers custom rapid-learning modules for under €10,000 10) Offers business simulations for under €35,000 11) Is on its way to delivering 40% of its services online in the short term

If you have your own LMS: 12) Pay more attention to implementation than to the LMS. 13) Look for a solution that manages informal and social learning. 14) Look to new technologies, many of which are free.

Mercuri Website: http://www.mercuri.net/ My blog: http://newsalespresentation.com/ Follow me on Twitter: https://twitter.com/messierjf Linkedin: fr.linkedin.com/in/jfmessier/ Voir cette présentation en français: http://bit.ly/XmrnSN

Photo Credit All photos in this presentation were purchase on iStockPhoto.com and Thinkstock. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to jfmessier@mercurifr.com

Author: Jean-François MESSIER My job at Mercuri International is to supply the most updated technology to increase your sales productivity and improve your business results, including increasing your sales revenues, cutting your sales costs and maintaining your competitive advantage.