Bruce Falck

Director, Invite Media July 20, 2011

Bringing it Back to the User

“Display advertising can be a $200B

industry in 10 years.”

An Exciting Time for Display Advertising

$15.9B in 2014

$200B

$10.2B in 2010

Source: eMarketer, Nov. 20102

Eric Schmidt

Executive Chairman, Google

AdWeek

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Millionsof publishers

Tens of Billionsof ad impressions per week

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25-34

Years

Search

In-market

Social Offline

85%Of buyers use

audience data in

their media buys

efficiency

Leading to Greater Performance…

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targeting

maximize

retargetingCPC

CPACPCTC

CTR volume

…But There’s More to Display than Clicks

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happiness

users

transparency

involvementdelight

qualitylove

choice engagement

Audience and

Context

connect when it

matters

7

8

9

Audience AND Context

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We see the average user…

…dozens of times

…in dozens of different contexts

Engaging Users in the Right Mindset

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0.5%

1.5%

2.5%

3.5%

Click Z MediaPost Fast Company Tech Crunch

Engagement Rate

Audience and

Creative

connect with a

message that

matters

12

Display Ads Have Come a Long Way

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First Display Ad

Today’s Display Ad

“Different Strokes for Different Folks”

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Each Ad Perfected for Each Impression

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• CTR: +651% increase• Transaction Volume: +230%• Earnings: +133%

Generic Ad Dynamic Ad

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Bring it Back to the User

connect with a

message that

matters

connect when

it mattersExpect more

from display

than just

clicksAudience

and

Context

Audience

and

Creative

Thank You.

google.com/watchthisspace

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