1315 omma beh sponsored lunch exelate
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Transcript of 1315 omma beh sponsored lunch exelate
04/08/2023 1
Happy TogetherYield Results by Marrying Data with Video
04/08/2023 2
once upon a time…
©2011 eXelate Inc. Confidential and Proprietary
04/08/2023 3©2011 eXelate Inc. Confidential and Proprietary
Agency
Media Buyer
Mission: Assemble a media plan1. Target audience: People with turtles in the United States2. Ad Formats: Video only3. Budget: …………………
4. Dates: ………………… 15 times
a day!
media buying platformad server
DSPad exchange data exchange
network
creative optimization
tool
data optimization tool
data supplier
attribution verification
system
audience intelligence
video ad network
or
04/08/2023 4
needless to say…
©2011 eXelate Inc. Confidential and Proprietary
Agency
Media Buyeror
I’m going
CRAZY!!
ANGRY Agency
Media Buyeror
04/08/2023 5
they needed a simplified process…
so we integrated and came together.
©2011 eXelate Inc. Confidential and Proprietary
data Video Ad scale
Agency
Media Buyeror
my HERO!
04/08/2023 6
Simplifying the process from this…
©2011 eXelate Inc. Confidential and Proprietary
media buying platformad server
DSPad exchange data exchange
network
creative optimization
tool
data optimization tool
data supplier
attribution verification
system
audience intelligence
video ad network
04/08/2023 7
…to this.
©2011 eXelate Inc. Confidential and Proprietary
Agency
Media Buyer
OOH! much easier.
or
04/08/2023 8©2011 eXelate Inc. Confidential and Proprietary
the engine that powers real-time privacy-compliant data targeting for marketers, delivering registration based demographic, behavioral and purchase intent data on over 200 million unique visitors each month.
Data that spans the purchase funnel
Directly sourced, non-inferred data
DEMOGRAPHIC
INTEREST
INTENT
+800 audience segments
the data company…
04/08/2023 9
the video company…
©2011 eXelate Inc. Confidential and Proprietary
Among the largest, most trusted video properties: 23 of the top 30 TV Advertisers* are our customersTrust
Over 79 million monthly unique visitors US (actual); Strongest viewer penetration of all US online video consumers at 58%** Reach
Dedicated research team and suite of third-party research from comScore, Dimestore, Dynamic Logic and NielsenResearch
Access to 200+ million monthly mobile video impressions from a single platform with the targeting, optimization and ease of buying online video
Mobile
*AdAge "100 Leading National Advertisers” **comScore Video Metrix, May 2011
04/08/2023 10
integration results:
©2011 eXelate Inc. Confidential and Proprietary
campaign objective
execution results
Execution with eXelate led to 2x the CTR over other behaviorally targeted campaigns.
Delivered 3x more impressions per month over the normal benchmarked BT campaign.
Client extremely happy as final numbers exceeded performance targets by leveraging eXelate’s demo and health data.
Renewal buy secured at the end of the campaign.
Healthcare client was interested in using demo and health data to target segments for video campaign.
04/08/2023 11
integration results:
©2011 eXelate Inc. Confidential and Proprietary
campaign objective
execution results
Campaigns leveraging eXelate led to 2x the CTR on BT line items over RON line items.Delivered 150% more impressions per month beyond a normal BT campaign allowing McDonald’s to find the right customer at the right time!
Client extremely happy as final numbers exceeded performance targets by leveraging eXelate’s demo and geo data.
Renewal buy secured at the end of the campaign.
Geo targeted campaigns with geo specific offers that served as a test case for eXelate BT.
Delivery dropped when testing another data provider on a later flight, validating eXelate’s as cause for strong delivery.
04/08/2023 12
so happy together…
©2011 eXelate Inc. Confidential and Proprietary
data
happily ever after.
Video ads
Agency
Media Buyeror
Thanks again!
• Increased reach • Increased CTR and ROI• Additional budget from Agencies• Trusted quality data from eXelate• Fully integrated, no ramp up time
04/08/2023 13
Thank you!Nancy Neumann
VP, Platform [email protected]
Daryl G. McNuttSVP Research and Marketing
©2011 eXelate Inc. Confidential and Proprietary