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    VivekBrahmadhandi JohnSoans

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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and Its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and Its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    The Indian Telecom sector is third largest network in the world.

    Subscriber numbers already crossed 250 million. Average growth rate of over 40% in respect of subscribers. Monthly additions of above 7 million phones. Growth impetus from wireless segment with 84% wireless and

    16% wired.

    National teledensity at 26%. Rural teledensity stands at 7%, while the urban at 57%. Further access is provided by 54 lakh PCOs and 5 lakh VPTs. 9 million Internet and 2.5 million broadband subscribers. More than a thousand cities have been provided with broadband

    connectivity out a total of five thousand cities

    Introduction to Indian Telecom Industry

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    Indian Telecom Industry A Lucrative Option

    In recent years, the Indian telecom industry has witnessed phenomenal growth. A conducive business environment, favourable

    demographic outlook and the political stability enjoyed by the country have contributed to the growth of the industry. India

    achieved the distinction of having the world's lowest call rates (23 US cents), the fastest sale of million mobile phones (1

    week), the world's cheapest mobile handset (USD 19) and the world's most affordable colour phone (USD 31).

    Indian Telecom Industry

    One of the fastest growing cellular markets

    in the world in terms of number of subscriber

    additions 261.07 million (March 2008)

    Expected to reach total subscriber base of

    about 500 million by 2010 (i.e., more than

    one phone for every household)

    Annual growth rate of the telecomsubscribers 42 percent (200708)

    More GSM subscribers than fixed-line

    subscribers

    Indian Telecom Industry Facts

    Total telecom subscribers 300.49 million

    (March 2008 Cellular + Fixed Line )

    Tele density 26.22 percent (March 2008)

    Number of new mobile subscribers added

    last quarter 27.62 million (March 2008)

    ARPU for GSM USD 5.28* (USD./sub/

    month)

    Telecom equipment market USD 34,100

    million (200708)

    Handset market USD 7,250 million (2007

    08)

    *USD=50 Data Source TRAI 2008 Report

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    Revenues of Indian Telecom Industry: 200208 (USD billion)

    Telecom Services India

    Internet

    MobileServicesBasi

    c

    Services

    PMRTS

    VSATsGMPCS

    Radio

    Paging

    The Indian telecom services can be divided predominantly into basic, mobile and Internet services. I t also comprises smaller segments,

    such as radio paging services, Very Small Aperture Terminals (VSATs), Public Mobile Radio Trunked Services (PMRTS) and Global

    Mobile Personal Communications by Satellite (GMPCS).

    The growth witnessed in the mobile services and Internet services segments was much higher as compared to other services, such as

    basic services and radio paging services which are nominal in terms of numbers.

    The Indian telecom market generated revenues of approximately USD 32 billion in 200708. It registered a CAGR of

    approximately 32 percent from 200203 to 200708. The CAGR from 200808 to 201112 is expected to stabilise at 21percent. Apart from mobile telephony services, other value-added services are also gaining importance.

    Telephony services (mobile and basic) and Internet services dominate

    the Indian telecom services

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    Basic Services

    Market Share* of Basic Service Operators in India

    (200708)

    Basic services include fixed wireline and

    wireless in local loop (WLL-fixed). In 2007

    08, basic services subscribers exceeded 60

    million.

    Fixed wireline services hold a major market

    share of 83 percent in basic services.

    BSNL and MTNL are market leaders in this

    segment.

    Although the government-owned BSNL

    dominates the segment in terms of

    subscriber base and market share, private

    players have registered a notable growth.

    WLL (F)

    17%

    Fixed83%

    Market Share* of Basic Services Segments in India

    (200708)

    * In terms of Subscriber Base

    Private players account for highest subscriber base growth in the basic

    telephony services segment (Fixed Lines)

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    Divided into 22 circles

    4 metros

    19 circles

    Further divided into A, B and C category

    based on economic parameters and

    revenue potential

    Each circle has a licenses

    Four operators per circle are allowed

    Licenses are saleable

    North Eastern

    States

    METRO Circles

    Gujarat

    Rajasthan

    MaharashtraOrissa

    Andhra

    Pradesh

    Karnataka

    Tamil Nadu

    Kerala

    Madhya

    Pradesh

    Uttar Pradesh E

    Bihar

    West

    Bengal

    Punjab

    Himachal

    Pradesh

    Haryana

    Jammu &

    Kashmir

    Uttar

    Pradesh

    W

    CHENNAI

    MUMBAI

    DELHI

    KOLKATA

    C Circles

    B Circles

    A Circles

    Source :COAI &TRAI

    Market Structure for Wireless Service (GSM)

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    838

    461

    303

    88Russia

    China

    India

    USA

    Minutes of Usage per Month Mobile Services

    The declining ARPU implies that India Inc. is tapping a large

    market at the bottom of the pyramid by reducing tariffs; thereby,

    enhancing affordability.

    ARPU* in India Mobile Services

    Mobile services have led to a spectacular growth in the Indian telecom industry. Currently, 12 players are active in this segment. The total

    number of wireless subscribers escalated to 261.07 million at the end of March 2008, with a monthly addition of more than 6 million wireless

    subscribers. Despite the decreasing ARPU*, the minutes of usage is on a rise, which provides impetus to the mobile services growth in India.

    Despite a low teledensity of approximately 19 percent, India has

    the second highest minutes of usage per month. This offers huge

    growth opportunity to telecom companies.

    * Average Revenues per User

    Mobile telecom services provide an unprecedented growth

    opportunity for companies

    Data Source TRAI 2008 Report

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    The telecom subscriber base has witnessed an

    explosive growth; the additions in the current year

    registered a growth of approximately 47 percent over

    the previous year.

    The subscriber base registered a CAGR of 40.4

    percent for 200203 to 200708.

    Telecom Subscriber Base and Teledensity in India

    Market Share* of Wireless** Operators (As

    of March 2008)

    The state-owned BSNL was the second largest service provider after Bharti

    Airtel (23 percent) in the Indian wireless telecom market with a market share of

    approximately 19 percent for the year ending March 2008.

    ** Includes GSM, CDMA and WLL-F services

    * In terms of Subscriber Base

    225.21

    206140.3

    98.47653

    19.9

    5.1

    7.0

    9.1

    12.8

    18.3

    0

    50

    100

    150

    200

    250

    200203 200304 200405 200506 200607 200708

    (As of June

    2007)

    Subscribers(inmillion)

    0

    4

    8

    12

    16

    20

    24

    Teledensity(inpercent)

    Telecom Subscriber Base Teledensity

    Number of mobile subscriber will propel the total subscriber base to 500

    million by 2010

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    Market Share* of Wireless Operators (as

    of quarter ending March 2008)

    CDMA, 27%

    GSM, 73%

    Reliance Communications and TTSL

    dominates the Indian CDMA mobile servicessegment.

    Bharti Airtel dominates the GSM segment with a

    market share of approximately 32 percent for the

    year ending March 2008, followed by Vodafone

    with a share of approximately 23 percent

    subscribers.

    * In terms of Subscriber Base

    GSM surpasses CDMA segment by a large

    margin in terms of subscriber numbers.

    GSM surpasses CDMA in number of additions to subscriber

    base

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    GMPCS services were launched in India

    in 1999. These services allow a

    subscriber to communicate from any

    point on earth through a handheld

    terminal. Moreover, the telephone

    number remains unchanged,

    irrespective of the subscribers location.

    Various other services emerged by leveraging the telecom

    services industry

    Public Mobile Radio Trunked Services

    PMRTS have not grown to their expected potential

    in India. The high licence fee leaves a very thin

    margin for services providers; thereby, inhibiting its

    growth. About 31,000 subscribers are currently

    availing this service in India from 12 different

    operators.

    In 1995, radio paging services emerged as apromising segment in India. However, this

    segment could not compete with cellular

    services in general and SMS technology in

    particular, and is currently shrinking. At

    present, only four radio paging service

    providers are present in the Indian market.

    Very Small Aperture Terminals (VSAT)

    The market for VSAT services increased by

    5.73 percent during the quarter ending in

    December 2006, and the segment had a total

    subscriber base of 55,070. HCL Comnet is the

    largest of the eight players functioning in the

    market.

    GMPCS*

    Radio Paging

    Other Telecom

    Services

    * Global Mobile Personal

    Communication by Satellite

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    The emergence of private players and new technologies have provided a strong

    impetus to the growth of Internet and broadband services. The quality and

    penetration of these services have undergone changes, with significant

    improvement in the telecom infrastructure. The Internet subscriber base

    registered a CAGR of 60 percent for the period 199798 to 200708.

    Internet Subscribers: 19982008

    BSNL and MTNL caters to more than two-thirds of Internet subscribers in India.

    Private players are catching up fast due to increased penetration of Internet and

    broadband services in India.

    The telecom market will experience high penetration of Internet services with

    the support from government policies and introduction of novel technologies in

    India.

    Broadband services to drive Internet penetration in India

    The total no. of Broadband Subscribers of these 13 Service Providers have

    increased from 3.1 million to 3.82 million by adding 0.72 million (23.35%)

    subscribers in the quarter ending March, 2008.

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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and Its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

    Telecom Handset Market

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    Indian telecom handset market booming along with mobile

    services industry

    ,,9

    ,

    ,

    ,

    ,

    ,

    ,

    ,

    USDMillion

    Mobile Handsets Market in India: 200407 The Indian handset market grew at a phenomenal rate in 2006

    with the sale of approximately 3035 million handsets. It is

    estimated that by 2011, sales of mobile handsets will reach150 million units.

    Competitive pricing has triggered the growth of coloured

    handsets, which accounted for 75 percent of the market in

    2006; whereas, the share of monochrome handsets has

    declined to 25 percent.

    Mobile phones are available at prices as low as USD 1931.

    Camera phones currently occupy 15 percent of the salesvolume.

    ZTE

    %

    Nokia

    %

    Motorola

    %

    LG

    %

    Sony Ericsson

    %

    Huaw ei

    %Haier

    %

    Samsung

    %

    Others

    %

    The CDMA category is growing faster than the GSM

    category. It captured 25 percent of the market volume in

    200506 as against a 20.5 percent share in the

    previous year.

    Market Share of GSM and CDMA Handset

    Manufacturers: 200607

    Overall, Nokia has a market share of 53 percent; it

    dominates the GSM mobile handsets with a market

    share of approximately 73 percent.

    LG dominates in the CDMA handsets market with a

    market share of 60 percent.

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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and Its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    Worlds largest democracy

    Independent judiciary

    Skilled and competitive labour force

    Fifth largest telecom network in the world; second largest among the emerging economies after China

    On an average, about 67 million new users added per month, making India the worlds fastest growing

    wireless services market Liberal Foreign Investment RegimeFDI limit increased from 49 percent to 74 percent; the rural telecom

    equipment market is also open to large investments

    Among the countries offering the highest rates of return on investment

    The large untapped potential in Indias rural markets1.9 percent teledensity in rural markets ascompared to the national level of 18 percent

    Expected to become the second largest telecom market by 2010 The government promoting telecom manufacturing by providing tax sops and establishing telecom

    specific Special Economic Zones

    Fully repatriable dividend income and capital invested in telecom equipment manufacturing

    India: An Ideal Destination for Investments in Telecom Sector

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    The telecom subscriber base has witnessed an explosive growth; the additions in year 200-08 registered a growth of

    approximately 52 percent over the previous year.

    The subscriber base witnessed a CAGR of 42 percent during 200203 to 200708.

    The impressive growth in the subscriber base has resulted in a significant increase in teledensity. In 200708, India has a

    teledensity of 26.22 percent, as compared to year 2006-07 figure of 18.23 percent, signifying a growth of percent.

    Increasing mobile subscriber numbers and low level of teledensity

    offers large opportunities to Indian companies

    Even though the Indian telecom industry has exceeded a

    subscriber base of 200 million, its teledensity is only 18

    percent. Thus, the Indian market provides telecom service

    providers with a large untapped potential due to the

    countrys increasing population and its low teledensity. The

    government has plans to raise teledensity to 4045

    percent by 2010; thereby, offering greater growth

    opportunities for service providers.

    Large number of

    additions in telecomsubscribers

    Low teledensity (depicting

    large untapped potential)

    Telecom

    Advantage

    Data Source TRAI 2008 Report

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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    Indian Telecom Industry Framework

    Indian Government Bodies Independent Bodies

    Wireless Planning and

    Coordination (WPC)

    Department ofTelecommunications

    Telecom Commission

    Group on Telecom and IT

    (GoT-IT)

    Telecom Regulatory

    Authority of India (TRAI)

    Telecom DisputesSettlement and AppellateTribunal (TDSAT)

    Handles spectrum allocation and

    management

    DoT Licensee and frequency

    management for telecom

    Exclusive policy making body of

    DoT

    Handles ad hoc issues of the

    telecom industry

    Independent regulatory body

    Telecom disputes settlement body

    Regulatory Framework provides level playing field for all operators

    They formulate various policies and pass laws to

    regulate the telecom industry in India.

    They undertake various research activities and monitor

    the quality of service provided in the Indian telecom

    industry. They also provide various recommendations to

    improve the status of telecom operations in India.

    The Department of telecommunications (Government of India) is the main

    governing body for the industry.

    Telephone Regulatory Authority of India (TRAI) assists the Government of

    India (GoI) to take timely decisions and introduce new technologies in the

    country.

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    FDI in telecom recently revised to 74%.

    Government gets 15% of revenues from Unified Licensing

    Regulator

    Licensor

    Judiciary

    Telecom RegulatoryAuthority of India

    Telecom Dispute

    SettlementAppellate Tribunal

    Dept of Telecom Unified License Operators

    Fixed Line Operators

    GSM

    900&

    1800

    Wireless Operators

    National Long DistanceOperators

    International Long DistanceOperators

    CDMA

    1800Mhz

    Ministry of Communication & Information Technology

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    INDIA

    Go-ahead to

    the CDMA

    technology

    Private players

    were allowed in

    Value Added

    Services

    National

    Telecom Policy

    (NTP) was

    formulated

    1992

    1994

    1997

    Independent

    regulator, TRAI,

    was established

    NTP-99 led to

    migration from high-

    cost fixed license

    fee to low-cost

    revenue sharing

    regime

    1999

    2000

    2002

    BSNL was

    established

    by DoT

    ILD services was

    opened to

    competition

    Internet

    telephony

    initiated

    Reduction of

    licence fees

    2003

    Calling Party Pays

    (CPP) was

    implemented

    Unified Access

    Licensing

    (UASL) regime

    was introduced

    Reference

    Interconnect

    order was

    issued

    2004

    Intra-circle merger

    guidelines were

    established

    Broadband

    policy 2004

    was formulated

    targeting 20

    million

    subscribers by

    2010

    2005

    FDI limit was

    increased from

    49 to 74 percent

    Attempted to

    boost Rural

    telephony

    2006

    Number portability

    was proposed

    (pending)

    Decision on 3G

    services (awaited)

    2007

    Department of Telecommunication (DoT) is the main body formulating laws

    and various regulations for the Indian telecom industry.

    Various important regulations and laws have been passed in the Indian

    telecom industry post-liberalisation era

    ILD International Long Distance

    3G Spectrum

    Was Auctioned.

    In April Airtel

    launched 3G

    Service and

    MTNL in

    December 11

    2008

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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and Its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    Vodafone purchased stake in Hutch

    from Hong Kong's Hutchison

    Telecom International for USD

    11.08 billion.

    Telekom Malaysia acquired a 49

    percent stake in Spice

    Communications for USD 179

    million.

    Maxis Communications acquired a74 percent stake in Aircel for USD

    1.08 billion.

    Ericsson to design, plan, deploy and

    manage Bharti Airtel network and

    facilitate their expansion in the rural

    areas, under a USD 2 billion

    contract.

    116 129

    680

    521

    100

    300

    500

    700

    200304 200405 200506 200607

    FDI(USDmillio

    n

    Recent Deals in Telecom Sector

    FDI in Telecom Sector

    The Indian telecom industry has always attracted foreign

    investors. In fact, the cumulative FDI inflow, during the August

    1991 to March 2007 period, in the telecommunication sector

    amounted to USD 3,892 million. It is the third largest sector to

    attract FDI in India in the post-liberalisation era.

    FDI calculation takes into account radio paging, cellular mobile

    and basic telephone services in the telecommunication sector.

    FDI and other M&A activities increasing in number

    Reliance Communications Limited has sold a five percent

    equity share capital of its subsidiary Reliance Telecom

    Infrastructure Limited to international investors across the

    US, Europe and Asia. The deal was worth USD 337.5

    million.

    The Indian telecom industry has a 74 percent FDI limit in thetelecom services segment.

    The GoI has permitted 100 percent FDI in manufacturing of

    telecom equipment in India.

    Major trends in the telecom sector is increasing M&A activity, de-regulation of telecom policies and growing

    interest of international investors.

    http://en.wikipedia.org/wiki/Image:VodafoneNewLogo.jpg
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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and Its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    Basic Services Operators

    BSNL

    MTNL

    Major Players in different segments of Indian telecom industry

    Reliance

    TTSL

    GSM Services Operators

    Airtel

    Vodafone

    Idea

    Reliance

    TTSL

    BSNL

    CDMA Services Operators

    Reliance

    Internet Services Operators

    BSNL

    MTNL

    Reliance

    TTSL

    BSNL

    Airtel

    TTSL Tata Teleservices Ltd.

    MOBILE SERVICES

    BSNL Bharat Sanchar Nigam Ltd.

    MTNL Mahanagar Telecom Nigam Ltd.

    http://en.wikipedia.org/wiki/Image:VodafoneNewLogo.jpg
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    Presentation Plan

    1

    5

    Telecom Industry Overview

    Emerging Trends in Telecom Market

    3 Regulatory Framework and its Impact

    4

    Telecom Investment Attracting Sector2

    Major Players in Telecom Sector

    6 Growth Avenues

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    Strengths Huge wireless subscriber potential

    Fastest growing mobile market in the world

    Consumers are ready to pay for cutting edge

    services

    Government proposes to hike FDI limit in

    Telecom to 74%

    Unified license regime

    Market SWOT AnalysisWeaknesses

    Lowest call tariffs in the world Market strongly regulated by Govrenment body

    Governing both ISP and Telecom sectors

    Too many authorities ruling the sector

    Huge potential for low end and cheap handsets

    Wide scale Consumer churn in Telecom and ISP

    Wide spread VAS deployment is restricted due to

    language and literacy problems

    Primarily a voice based market

    Threats Low cost service providers no possibility of breaking

    even in short term

    Weak IPR protection

    Software and digital content Piracy

    Political instability

    Regulatory interference

    Opportunities To offer value added services on GSM, CDMA and IP

    Language independent services

    Mobile Marketing concepts

    Content influenced by local culture and Global

    success stories

    M-Commerce

    Unified messaging platforms

    Foreign investment in form of equity or technology

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    India presents a host of opportunities for telecom companies

    To reduce their network deployment costs, many service providers are consideringinfrastructure sharing offers the following advantages:

    Improved service quality

    Increased affordability for customers

    Faster roll out of services in rural and remote areas

    Significant reduction in initial set up costs

    Increased environmental aesthetics

    Lower operating costs for service providers

    Managed services is another segment that is attracting telecom companies.

    On account of the rapidly growing subscriber base, service providers find it difficult

    to manage their infrastructure and network management operations. In such

    cases, they completely or partially outsource their infrastructure or network

    management operations.

    Virtual Private Network is a private data network

    that provides connectivity within closed user groups via

    public telecommunication infrastructure. Competition is

    likely to heat up in the VPN segment as DoT has

    relaxed the norms for private players.

    Enterprise Telecom Services includes key

    services, such as voice over Internet protocol (VoIP),

    dedicated telecom communication systems, IT

    infrastructure enabled unified communication services,

    etc. Telecom service providers are increasingly targeting

    enterprises by providing dedicated services and is

    expected to witness major developments in near future.

    Virtual Private

    Network

    Value-Added

    ServicesGrowth

    Avenues

    Infrastructure

    Sharing Managed

    Services

    Enterprise

    Telecom

    Services3G

    WiMax

    Rural

    Telephony

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    Emerging technologies 3G and WiMax to assist in penetration of

    telecom services in India

    WiMAX has been one of the most significant developments in wireless communication in the recent

    past. Since this mode of communication provides network access in inaccessible locations at a speed

    of more than 4 Mbps, it is expected to be a major factor in driving telecom services in India, especially

    wireless services. Thus, it will lead to the increased use of telecom services, Internet, value-addedservices and enterprise services. WiMAX is expected to accelerate economic growth and assist in

    providing better education, healthcare and entertainment services.

    It is estimated that India will have 13 million WiMAX subscribers by 2012.

    Aircel is the pioneer in WiMAX technology in India.

    The state-owned player, BSNL, aims to connect 74,000 villages through WiMAX.

    Bharti, Reliance and VSNL have acquired licenses in the 3.3GHz range to utilise the opportunities

    offered by this domain.

    The Indian government had auctioned the spectrum for 3G services by inviting bids from

    domestic as well as foreign players, and creating a competitive environment that offers better

    services to consumers in January 2008. Therefore, the 3G spectrum is among the major

    investment opportunities and growth drivers of the telecom industry.

    The immense potential for 3G is reflected by the 3040 percent annual growth in Value-

    Added Services.

    Cell phone manufacturers are striving to develop USD 100 priced 3G handsets for the Indian

    market.

    India expects to replicate its 2G growth in 3G services.

    MTNL has soft launched its 3G service and calls it MTNL 3G Jadoo.

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    Value-Added Services and Rural Telephony holds large market

    potential in India

    Others (MMS

    etc.), 3%

    Game & Data, 7%

    Person to

    Application &

    Application to

    Person SMS,

    15%

    Ringtone

    Download, 35%

    Person to Person

    SMS, 40%

    Value-Added Services in India (200708)

    0

    10

    20

    30

    40

    50

    1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

    At Year Ending March

    Teledensity(%)

    Urban Total Rural

    Urban Rural Teledensity in India

    The VAS industry was worth USD 632 million in

    200708. The industry is estimated to grow by 60

    percent in 200809 and become an USD 1,011

    million opportunity.

    As the government targets to increase rural teledensity

    from the current 2 percent to 25 percent by 2012, rural

    telephony will require major investments. This

    segment will boost the demand for telecom services,

    equipment, Internet services and other value-added

    services; thereby, offering great market opportunities

    for telecom players.

    The VAS industry is currently focussing on the entertainment sector, such as the Indian film

    industry and cricket; however, there is scope for growth in other avenues as utility-based

    services, such as location information and mobile transactions.

    Rural Telephony

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    Sl. No. Industrysegment

    Segment details Access / Information requirement Applicability for Mobile Internet

    1 Government executive, legislative and generalgovernment, justice, public

    order and safety, public finance, taxation,monetary policy, administration of HR,environmental

    quality, housing, economic programs,national security and internationalaffairs, and all other

    Central, international and localgovernment.

    Enable mobility to e-Governance(National e-Governance plan)

    Update status, alerts, notification viaSMS based on which users can getinto the e-Governance portal formore details

    2 Agriculture Harvesting, Marketing, pest control, croprotation

    Online advice, transactions,information retrieval

    Alerts, Advice, transactions can behandled by SMS basedapplications or via thin clientmobile browser based interfaces

    3 Health Care Hospitals, clinics, doctors, nursing,dentists, medical and dentallaboratories,

    And other health services.

    Data sharing, Expert advice,registration for public healthservice, appointment, alerts,notification

    SMS based applications forinformation/alerts andtransactions based on

    Wi Fi / GPRS connectivity at home

    and hospitals for real time heavydata uploads / downloads

    Mobile technologies for data services in various segments in India

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    Sl. No. Industrysegment

    Segment details Access / Informationrequirement

    Applicability for MobileInternet

    4 Financial

    Services

    Banking, securities,

    insurance (other thanhealth) and health

    Insurance (the payer).

    Mobile Banking, Financial

    transactions, Micro finance,Micro Insurance

    Information retrieval(account, loan inquiry,status check), Bankingtransactions, payments,requests (DD, Chequebook etc)

    SMS / WAP based

    applications. Thin clientmobile browser basedinterfaces. J2ME basedthick client apps forproviding online/offlineinformation access

    5 Retail Trade,Trading

    General retailers, specialtyretailers, grocery,restaurants and hotels.

    Interactive communication /Financial transactions / M-commerce

    Online store can leverage themobile channel to deliverinstant information tousers, assisting them tomake informed buyingdecisions, while helpingthe retailers to understandand evaluate consumers'preferences.

    Auctions is another attractiveapplication area

    SMS / WAP basedapplications. Thin clientmobile browser basedinterfaces. J2ME basedthick client apps forproviding online/offlineinformation access

    Mobile technologies for data services in various segments in India

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    Sl. No. Industry segment Segment details Access / Informationrequirement

    Applicability for MobileInternet

    6 Utilities Electric, gas, oil, nuclear

    power and sanitaryservices

    Real time Meter reading

    updatesBill paymentsReal time info sharing

    SMS based applications

    WiFi / GPRS for heavy datauploads

    7 Communications Wire line, Wireless, Cable,Television, Radiobroadcasting

    Mobile Content DeliveryNews, Alerts, Content (Music,

    Video clips), Gaming

    SMS based applications,Streaming with GPRS / 3G/ 4G network services(XoIP, IPTV etc)

    8 Manufacturing automotive, industrial,

    electrical andcommercial equipment,

    medical equipment andsupplies, computer andhigh-technology,electronics,transportation

    Equipment and all otherdiscrete manufacturing.

    Mobile Field Force , real time

    updates, low cost supplychain management infoaccess

    SMS based applications as

    well thick client basedmodels for storinginformation for offlineaccess. Real time dataupdates with WiFi andGPRS networks.

    9 Transportation water, rail and airtransportation, urbanpassenger transit, motorfreight

    Transit, pipelines,warehousing, couriers,and transportationsupport services.

    Fleet Management (real timeupdates), M Ticketing,Schedule updates

    SMS based applications forupdates, m ticketing,schedule updates, statuscheck

    Mobile technologies for data services in various segments in India

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    Sl. No. Industrysegment

    Segment details Access / Informationrequirement

    Applicability for MobileInternet

    10 Services IT service providers,software publishers,professional,

    scientific andtechnical services,real estate, andbusiness andconsumer services.

    Real time data access,mobile Contentdelivery, m-trading,

    m-bookings

    SMS basedapplications,Streaming with

    GPRS / 3G / 4Gnetwork services(XoIP, IPTV etc)

    Mobile technologies for data services in various segments in India

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