13 Tips on Social Media & Public Health
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THE KNOWLEDGE NETWORK FOR GOVERNEMNT
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Steve Ressler, founder of GovLoop, shares 13 tips on utilizing social media for public health and emergency response.
Transcript of 13 Tips on Social Media & Public Health
THE KNOWLEDGE NETWORK FOR GOVERNEMNT
Are We Recreating the Wheel?
How We Help
Online Training Sessions In-Person Training Sessions
Guides INFOGRAPHICS
No More Skeptics
FAD
It Covers Continents
13 Suggestions
1. Know Your Audience & Goals
What are your (really)?
Comments?Fans?Retweets?+1’s?Pageviews?Phone Calls?
Feedback?Volunteers?Actions?People Helped?Responses?Impact Stories?
or
2. Build Your Audience Before You Need It
3. Promote Where People Are
4. Cross-Promote
Com
mun
icat
ions
Publ
ic W
orks
Park
s an
d Re
c
Emer
genc
y
Plan
ning
Hea
lth
Safe
ty
5. Have a Plan
When are you going to engage?
• Day of Week
– Weekdays?
– Weekends?
• Time of Day
▫ AM or PM?
▫ Breaks?
• Target Dates
▫ Events?
▫Milestones?
• Frequency
▫ Daily (once or many times a day)?
▫Weekly?
Participate
Staffing:
GovLoop Schedule and Staffing for Engagement
Where: Community Facebook Twitter LinkedIn Google+
When: Daily AMAd Hoc Varies
Daily 8a, 12p, 4p(Best = T, W)
Ad HocDaily 8a, 12p, 4p(Best = T, W)
Daily 8a, 12p, 4p(Best = ?)
Who: Staff / Fellows Rotate Fellows
What: Comments and Sharing Comment @ Replies
Comment, Share to GovLoop
Comment
6. Great Regular Content
Mobile First7.
8. Respond Immediate & Frequent
9. Create Once Publish Everywhere
10. Leverage Your Citizens
Dealing with Unofficial Groups11.
12. Focus on Big Impact / Cost Effective Channels
13. Rethink Service Delivery
Reference Links
GovLoop Guide to Twitter - http://www.govloop.com/profiles/blogs/new-twitter-guides-
for-government-agencies-and-employees
GovLoop Guide to Social Media - http://www.govloop.com/profiles/blogs/the-social-media-
experiment-in-government-elements-of-excellence-
In Summary. . .
Great Regular Content
Cross Promote
Have a Plan
Respond Immediate & Frequent
Mobile First
Create Once, Publish Everywhere
Leverage Your Citizens
Dealing with Unofficial Groups
Focus on Big Impact / Cut Rest
Rethink Service Delivery
Promote Where People Are
Build Your Audience
Define Goals
Reach outSteve ResslerFounder, [email protected]@GovLoop
