12/Dec/2007PROWE Project Event#1 Making the catalogue a good place to be lipstick, cowbells and...
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12/Dec/2007 PROWE Project Event #1
Making the catalogue a good place to be
lipstick, cowbells and serendipity
Dave Pattern, Library Systems ManagerUniversity of Huddersfield
[email protected]://slideshare.net/daveyp
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12/Dec/2007 PROWE Project Event #2
Contents• does your OPAC suck?• OPAC survey findings• experiences at Huddersfield• other libraries• OPAC 2.0• further OPAC survey findings
Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
http://creativecommons.org/licenses/by-nc-sa/3.0/
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12/Dec/2007 PROWE Project Event #3
Does Your OPAC “Suck”?
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12/Dec/2007 PROWE Project Event #4
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12/Dec/2007 PROWE Project Event #5
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12/Dec/2007 PROWE Project Event #6
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12/Dec/2007 PROWE Project Event #7
“More Cowbell” …huh?
“Used to express that something is deeply lacking oomph... to express that something
is far from perfect, needs repair, fixing, rectifying.” (everything2.com)
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12/Dec/2007 PROWE Project Event #8
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12/Dec/2007 PROWE Project Event #9
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12/Dec/2007 PROWE Project Event #10
The OPAC as a Pig
• “After all, you can put lipstick on a pig, but it's still very much a pig.”
(Roy Tennant discussing the OPAC, Library Journal, 2005)
• “Never try to teach a pig to sing; it wastes your time and it annoys the pig.”
(attrib. Robert Heinlein, author)
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12/Dec/2007 PROWE Project Event #11
Pig Ugly?
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12/Dec/2007 PROWE Project Event #12
“Kissy, Kissy?”
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12/Dec/2007 PROWE Project Event #13
OPAC Survey (2007)• On a scale of 1 to 10 (where 1 is
extremely unhappy and 10 is extremely happy), how happy are you with your OPAC?
5.1
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12/Dec/2007 PROWE Project Event #14
OPAC Survey (2007)
• One criticism of OPACs is that they rarely have cutting edge features that our users expect from a modern web site.
On a scale of 1 to 10, how well do you think your OPAC meets the needs and expectations of your users?
4.5
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12/Dec/2007 PROWE Project Event #15
OPAC Survey (2007)• On a scale of 1 to 10, how easy do you
think one of your average users finds your OPAC is to use?
4.6• On a scale of 1 to 10, how important do
you think it is that an OPAC is easy & intuitive to use?
9.2
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12/Dec/2007 PROWE Project Event #16
Experiences at Huddersfield
• definitely not OPAC 2.0• enhancements to the existing OPAC
– user suggestions from surveys– “2.0” inspired features– borrowing good ideas from other web sites – new features launched with no/low publicity– “perpetual beta”
• required staff buy-in and a willingness to experiment and take risks
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12/Dec/2007 PROWE Project Event #17
Spell Checker
• we monitored keyword searches over a six month period and discovered approx 23% of searches gave zero results– most OPACs present the user with a
“dead end” page– a good search engine should still give
the user options on a failed search (“did you mean?”)
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12/Dec/2007 PROWE Project Event #18
Spell Checker
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12/Dec/2007 PROWE Project Event #19
Keyword Suggestions
• failed keyword searches are cross referenced with www.answers.com to provide new search suggestions
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12/Dec/2007 PROWE Project Event #20
Keyword Suggestions
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12/Dec/2007 PROWE Project Event #21
Borrowing Suggestions
• we had details of over 2,000,000 CKOs spanning 10 years stored in the library management system and gathering virtual dust
• Web 2.0 – “Data is the Next Intel Inside1”• historic circulation data can be mined2 to
uncover the hidden trends and links between potentially disparate library items
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12/Dec/2007 PROWE Project Event #22
Borrowing Suggestions
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12/Dec/2007 PROWE Project Event #23
Ratings and Comments
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12/Dec/2007 PROWE Project Event #24
Other Editions
• uses FRBR-y web services provided by OCLC and LibraryThing to locate other editions and related works within local holdings– OCLC’s xISBN1
– LibraryThing’s thingISBN2
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12/Dec/2007 PROWE Project Event #25
Other Editions
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12/Dec/2007 PROWE Project Event #26
Email Alerts
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12/Dec/2007 PROWE Project Event #27
RSS feeds
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12/Dec/2007 PROWE Project Event #33
“If you build it, will they come?”
0
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Jul-0
7
nu
mb
er o
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icks
also borrowed other editions serendipity did you mean
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12/Dec/2007 PROWE Project Event #34
Increase in Usage"Did You Mean" - 2006/07 Compared
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12/Dec/2007 PROWE Project Event #35
Increase in Usage"People Who Borrowed This..." - 2006/07 Compared
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icks
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12/Dec/2007 PROWE Project Event #36
Lipstick on the Pig
“We need to focus more energy on important, systemic changes rather than cosmetic ones. If your system is more difficult to search and less effective than Amazon.com, then you have work to do.
After all, you can put lipstick on a pig, but it's still very much a pig.”
(Roy Tennant, Library Journal, 2005)
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12/Dec/2007 PROWE Project Event #37
Problems ...Challenges!• there was no formal process for discussing
and agreeing new OPAC features– so we organised a web/library 2.0 afternoon for staff
• some initial scepticism from staff– would users think borrowing suggestions were formal
recommendations from the library?– aren’t borrowing suggestions just for selling books?– how relevant will the suggestions be?
• would sudden changes confuse users?
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12/Dec/2007 PROWE Project Event #38
Solutions
• encourage suggestions from staff• include users in decision making
process• encourage play and experimentation• don’t be afraid to make mistakes!• look widely for ideas• “build crappy prototypes fast”• monitor usage
– if usage is poor then remove it
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12/Dec/2007 PROWE Project Event #39
Playing and experimenting
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12/Dec/2007 PROWE Project Event #40
Searching for books by colour
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12/Dec/2007 PROWE Project Event #41
Search visualisations
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12/Dec/2007 PROWE Project Event #42
Search visualisations
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12/Dec/2007 PROWE Project Event #43
CKO visualisations
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12/Dec/2007 PROWE Project Event #44
New! Keyword cloud (prototype)
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12/Dec/2007 PROWE Project Event #45
New! Keyword cloud (live OPAC)
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12/Dec/2007 PROWE Project Event #46
Other Libraries
• Ann Arbor District Library• North Carolina State University
(Endeca)• LibraryThing for Libraries• Open Source OPACs
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12/Dec/2007 PROWE Project Event #47
Ann Arbor District Library
• early adopter of “2.0” (John Blyberg)• OPAC deeply embedded in Library
portal• virtual catalogue cards (with graffiti!)• user tagging, ratings, and reviews• borrowing suggestions• RSS feeds• http://www.aadl.org/catalog/
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12/Dec/2007 PROWE Project Event #48
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12/Dec/2007 PROWE Project Event #49
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12/Dec/2007 PROWE Project Event #50
North Carolina State University
• facetted browsing• http://www.lib.ncsu.edu/catalog/• http://endeca.com
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12/Dec/2007 PROWE Project Event #51
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12/Dec/2007 PROWE Project Event #52
LibraryThing for Libraries
• integrates LibraryThing data into the OPAC– tags– borrowing suggestions– other editions
• www.librarything.com/forlibraries/
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12/Dec/2007 PROWE Project Event #53
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12/Dec/2007 PROWE Project Event #54
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12/Dec/2007 PROWE Project Event #55
Open Source OPACs
• Scriblio (formerly WPOpac)– uses WordPress (blogging software)
• VuFind– uses PHP & MySQL
• Lucene & Solr– Project Backlight (Univ. of Virginia)– FacBackOPAC– Huddersfield (blog post)
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12/Dec/2007 PROWE Project Event #56
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12/Dec/2007 PROWE Project Event #57
The Traditional Vendors
• Talis Platform– “an environment for building next
generation applications and services”
• Ex Libris Primo– “one-stop solution for the discovery and
delivery of local and remote resources”
• Innovative Interfaces Encore– “goes beyond the online-catalog model
to provide a better patron experience ”
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12/Dec/2007 PROWE Project Event #58
OPAC 2.0
• “The best way to predict the future is to invent it.”
(Alan Kay, computer scientist and former Xerox PARC researcher)
• “The future is here. It's just not widely distributed yet.”
(William Gibson, science fiction authorand creator of the word “cyberspace”)
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12/Dec/2007 PROWE Project Event #59
OPAC 2.0
• shopping list of features:– spell checking (“did you mean?”)– relevancy ranking, search refining, and facets– manual recommendations (“best bets”)– automated suggestions (based on both global
and user-specific data)– user participation (“read-write OPAC”)– foster communities of interest
![Page 60: 12/Dec/2007PROWE Project Event#1 Making the catalogue a good place to be lipstick, cowbells and serendipity Dave Pattern, Library Systems Manager University.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649ead5503460f94bb50e2/html5/thumbnails/60.jpg)
12/Dec/2007 PROWE Project Event #60
OPAC 2.0
• shopping list of features:– improve serendipity– expose hidden links between items– APIs and Web Services to expose data– promote unintended uses– user personalisation– embed external data (e.g. Wikipedia,
LibraryThing)– RSS feeds and OpenSearch
![Page 61: 12/Dec/2007PROWE Project Event#1 Making the catalogue a good place to be lipstick, cowbells and serendipity Dave Pattern, Library Systems Manager University.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649ead5503460f94bb50e2/html5/thumbnails/61.jpg)
12/Dec/2007 PROWE Project Event #61
Quick OPAC Survey – Features
• Please rate how important you feel the following features are to your users in a modern OPAC.– embedding the OPAC in external sites (e.g. portals) 8.7– “did you mean” spelling suggestions 8.6– enriched content (book covers, ToCs, etc) 8.4– RSS feeds (e.g. new books, searches, etc) 7.8– facetted browsing (e.g. like NCSU Library) 7.4– “people who borrowed this” suggestions 6.5– user tagging of items (i.e. folksonomy) 6.1– user added comments and reviews 6.0– personalised suggestions (e.g. like Amazon) 5.9– user added ratings for items 5.7
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12/Dec/2007 PROWE Project Event #62
Implementation of Features
0
100
200
300
400
500
nu
mb
er
of
resp
on
de
nts
(to
tal
72
9)
0
1
2
3
4
5
6
7
8
9
10
imp
ort
an
ce (
ou
t o
f 1
0)
already got getting soon importance
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12/Dec/2007 PROWE Project Event #63
Features – Future Trends?Rate of I ncrease of Feature I mplementation
72%
130%
28%
137%
311%279%
189%167%
500%
122%
0%
100%
200%
300%
400%
500%
600%
% i
ncr
ea
se
0
1
2
3
4
5
6
7
8
9
10
imp
ort
an
ce (
ou
t o
f 1
0)
% increase in "getting soon" compared to "already got" importance
![Page 64: 12/Dec/2007PROWE Project Event#1 Making the catalogue a good place to be lipstick, cowbells and serendipity Dave Pattern, Library Systems Manager University.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649ead5503460f94bb50e2/html5/thumbnails/64.jpg)
12/Dec/2007 PROWE Project Event #64
Importance (getting soon)Feature I mportance
8.7 8.6 8.4
7.87.4
6.56.1 6.1 6.0
5.7
9.18.8 8.8
8.48.9
7.8 8.0
7.4
8.7
7.0
4
5
6
7
8
9
10
4
5
6
7
8
9
10
imp
ort
an
ce
(o
ut
of
10
)
importance (all) importance (already got) importance (getting soon)
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12/Dec/2007 PROWE Project Event #65
Technology Adoption Lifecycle
![Page 66: 12/Dec/2007PROWE Project Event#1 Making the catalogue a good place to be lipstick, cowbells and serendipity Dave Pattern, Library Systems Manager University.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649ead5503460f94bb50e2/html5/thumbnails/66.jpg)
12/Dec/2007 PROWE Project Event #66
Technology Adoption - Now
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12/Dec/2007 PROWE Project Event #67
Technology Adoption – Q1 08?
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12/Dec/2007 PROWE Project Event #68
Importance – UK respondents
8.6
8.17.8
7.2
6.5
5.95.7
5.45.8
5.3
8.7 8.88.6
7.97.7
6.7
6.2 6.26.0 5.9
4
5
6
7
8
9
10
stealt
h OPAC
did yo
u m
ean
enric
hed
RSS feed
s
face
ts
also
borro
wed
user
tagg
ing
user
com
men
ts
user
lear
ning
user
ratin
gs4
5
6
7
8
9
10
imp
ort
an
ce
(o
ut
of
10
)
UK respondents non-UK respondents
![Page 69: 12/Dec/2007PROWE Project Event#1 Making the catalogue a good place to be lipstick, cowbells and serendipity Dave Pattern, Library Systems Manager University.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649ead5503460f94bb50e2/html5/thumbnails/69.jpg)
12/Dec/2007 PROWE Project Event #69
Thank you!
http://www.daveyp.com/blog/