12–15 March 2018 - Messe Frankfurt...Modern Bakery Moscow 2018 12–15 March 2018, IeC...

O R G A N I Z E R

www.modern-bakery.ru

24th International Trade Fair for Bakery and Confectionery

12–15 March 2018IEC «Expocentre», pavilions “Forum”, 7 (halls 3, 4, 5, 6)

XXIV International Trade Fair for Bakery and Confectionery

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facts and figuresModern Bakery Moscow 2018

The only specialized exhibition in Russia and CIS countries

The only exhibition in Russia and CIS devoted to confectionery and bakery

products with an exposition that covers the whole cycle of production and sale of

confectionery and bakery products

One of the most important business events of the bakery and confectionery

industry all over the world

What thematic sections of the exhibition are most interesting for you? *

* Multiple answers possible

A c c o r d i n g t o t h e W i s s l e r & P A r t n e r t r A d e F A i r M A r k e t i n g

Visitors´ interest, %

Food Processing

Shopfitting (for Horeca and retail)

Refrigeration technologies

Warehousing

Cleaning & Hygiene

Ingredients & Raw Materials

Confectionery equipment

Packaging

Modern Bakery Moscow is:

annual IntErnatIonalunIquE

Modern Bakery Moscow 2018 12–15 March 2018, IEC “Expocentre”

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facts and figuresModern Bakery Moscow 2018

What is your occupational status?


Area of responsibility of the trade visitors, %

Total square

Other

Purchasing, procurement

Research and development, design

Marketing, advertising, PR

Sales, distribution

Manufacture, production, quality control

General management

+9%

2

comparing to 2017

exhibition pavilions

17,110 m2

15,698 m2

2017

2018

16,048visitors

from 48 countries


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exhibitorsModern Bakery Moscow 2018

231 exhibitors from 25 countries

Number of exhibitors

Exhibiting countries

Austria

Belarus

Belgium

United Kingdom

Hungary

Germany

Greece

Iran

Spain

Italy

Kazakhstan

China

Lebanon

Lithuania

Netherlands

Republic of Korea

Russia

Slovenia

USA

Turkey

Finland

France

Croatia

Czech Republic

Sweden

96%98%98%

comparing to 2017

comparing to 2017

205

231

2017

2018

attended tHeIR GOalS OF PaRtICIPatIOn

In tHe FaIR

aRe SatISFIed WItH tHe ORGanIzatIOn

OF tHe FaIR

Plan tO PaRtICIPate

In tHe next FaIR



+13%

+14 %


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exhibitorsModern Bakery Moscow 2018

Exhibitor statements

Victor Petri

Head of Sales in CIS and Baltic States, “Debag”

“We consider participation in Modern Bakery Moscow very important for the company. Especially for the exhibition, we have prepared a new stand that reflects the spirit of our company: many years of experience in combination with innovative technologies. This year we met here our compet-itors who came to the exhibition as visitors. Next year they plan to participate with the stand.“

Igor Bulgakov

distribution network director, “Ruskhleb”

“We see the progress in the development of the exhibition. Comparing with the last year, there are more target visitors. We expect that the number of the companies participating in the exhibition will also increase”.

Artem Obukhov

Sales Manager, “Smeg Russia”

“We are pleased with the exhibition; above all, it’s impor-tant that we met not only our old partners, but also got new contacts”.

Mirko Riondato

Sales Manager, “Martellato”

“We didn’t expect such a result; we are very pleased that we met new customers and have already discussed specific cooperation issues with them. We are waiting for the offer to participate in the exhibition Modern Bakery Moscow 2019”.


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Modern Bakery Moscow 2018master classes and contests

1 Modern Vienna pastry

2 Puff pastry and puff pastry goods with author’s toppings

3 Bread showcase. Josep Pasqual forming methods

4 Low-gluten bread

5 Macaroons: modern flavor combinations and color palette

6 Molded handmade chocolates: fashionable forms and peculiarities of staining

7 Traditional Easter cakes, secrets and history

8 Italian ciabatta – modern interpretation of classic Italian bread

9 Mousse cake: from assembly to decoration

10 How to make chocolate flowers? Modelling chocolate roses

JoSEP PaSCual, Member of the association ambassadors of the Bread

trainer of the Spanish national bakery team

1 Making flower composition with caramel blown elements on the molded caramel base (Gatsby style)

2 Making flower composition with caramel blown elements on the molded caramel base (Gatsby style) – continuation

3 Modern decoration mousse cake

4 Making fruit mini-composition with caramel blown elements (Fruit garden composition)

5 Chocolate decorations for cakes, pastries and desserts (velvet technique)

6 Caramel mini-composition (Fantasy style)

7 Making and decorating an author’s cake using new technologies

BREAD & PASTRY 2018

events

events CONFECTIONERY ART CLASS7

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Modern Bakery Moscow 2018master classes and contests

events

Contest Sponsor

participants

events

Moscow confectionery Art cup

Novelties of iNgredieNts aNd raw Materials7

810

2

4

3

exhibition pavilions

different areas for master classes

conference halls


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Modern Bakery Moscow 2018fringe program

eurasian Forum of baking leaders “Bread and Health of the Planet”

12 March 2018 13 March 2018

events18added value: how to create products interested

to your customers?technical regulation and standards development

in the bakery industry

Cooling and freezing technologies in the baking industry

labelling distinctive properties of confectionery products. Information falsification

the award ceremony of the all-Russian contest “the Best Bread of Russia 2018”

School for modern bakers and confectioners

Business accelerator for young scientists and students

Official Opening Ceremony of the xxIV International Bakery and Confectionery trade Fair Modern Bakery Moscow 2018

Bakery and Confectionery Industry of Russia: the drivers of growth, prospects

for modernization, personnel policy

Bread as the basis for healthy nutrition

SEMInar ExPErt dISCuSSIon

CErEMony SyMPoSIuM

SyMPoSIuM

ForuM

CErEMony

BuSInESS aCCElErator traInIng CourSE

PrESS ConFErEnCE SEMInar


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Modern Bakery Moscow 2018fringe program

14 March 2018 15 March 2018

Quality and safety control of food (Rospotrebnadzor, Roskachestvo): subjects, method and interaction

with market players

Best regional practices of national bakery industry

Procurement session “Bakery and confectionary

equipment“

Bakery: Business or Fashion? Franchise, purchase or starting from scratch. Which way is more profitable?

Brand, packaging and trade – components of a successful sales strategy

development of competence of bakery enterprises

School for modern bakers and confectioners

PanEl dISCuSSIon B2B MEEtIngS

SEMInar

SEMInar

BuSInESS CluB

traInIng CourSE

SEMInar


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Modern Bakery Moscow 2018official support

Ministry of agriculture of the Russian

Federation

Union of Ice Cream

Producers

Chamber of Commerce and Industry of the Russian

Federation

International Industrial academy

Russian Union of Bakers

Research Institute of Bakery Industry

Union of Food Ingredients

producers

Research Institute of Confectionery

Industry

Golden sponsor 2018


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Modern Bakery Moscowcontacts

Senior Key account Manager

tel.: +7 (495) 649-87-75, ext. [email protected]

Marketing manager

tel .: +7 (495) 649-87-75, ext. [email protected]

Business development manager


Show director


JulIa MItyaEva

FoMIna vEronIka

galIna BIrIna

anna gonCharova

March 12–15, 2019

WE Put our ExPErIEnCE to Work For you

international trade fairModern Bakery Moscow

Messe Frankfurt is the world’s largest trade fair, congress and event organizer.

12–15 March 2018 - Messe Frankfurt...Modern Bakery Moscow 2018 12–15 March 2018, IeC...

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