12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
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Creative Placemaking Please mute your phone: PRESS STAR-6 Email your questions, comments, or feedback to Wendy Liscow [email protected]
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CREATIVE PLACEMAKING: Thinking Beyond Projects In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired. Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development. Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities: Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut. Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking. The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.
Transcript of 12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
Creative Placemaking
Creative Placemaking
Please mute your phone: PRESS STAR-6Email your questions, comments, or feedback to Wendy
Liscow [email protected]
WELCOMEWELCOMEWELCOMEWELCOMEWELCOMEWELCOME
www. NationalCreativityNetwork.org
HOUSEHOUSEKeepingKeeping
Please mute your phone: PRESS STAR-6Email your questions, comments, or
feedback to Wendy Liscow [email protected]
Steve Dalhberg
Creative Placemaking
Steve Dalhberg
Creative PlacemakingEmail your questions,
comments, or input to Wendy Liscow
NATIONAL CREATIVITY NETWORK WEBINAR
DECEMBER 15 , 2011
Steven DahlbergInternat ional Centre
for Creat i v i ty and Imaginat ion
w w w. a p p l i e d i m a g i n a t i o n . o r gd a h l b e r g @ a p p l i e d i m a g i n a t i o n . o r g
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Engaging Creative Community:
Placemaking By Choice, Not By Chance
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
IMAGINECONNECT
ENGAGE
Creative Placemaking is a Process
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
IMAGINE: Everyone is Creative
“Every human being is an artist ... called to participate in transforming and reshaping
the conditions, thinking and structures that shape and condition our lives.”
:: JOSEPH BEUYS,German Artist
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
Thinking in new waysA mindset of seeing
differently and perceiving differently
A process for planning, problem solving and creating
By choice … not by chance
“I learned creativity is more than just an ‘art’ thing.
It has to do with the mind and being able to open it up.”
:: 37-YEAR-OLD UCONN STUDENT
IMAGINE: Creativity is …
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
IMAGINE: Creativity … What Is It?
Creativity is a process of: Becoming sensitive to problems, deficiencies,
gaps in knowledge, missing elements, disharmonies, and so on;
Identifying the difficulty; Searching for solutions, making guesses, or
formulating hypotheses about the deficiencies;
Testing and retesting these hypotheses and possibly modifying and retesting them;
And finally communicating the results.:: E. PAUL TORRANCE
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
GeneratingConceptualizin
gOptimizingImplementing
MIN BASADUR
IMAGINE: Creative Process
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
IMAGINE: Developing Creativity?
M. Rhodes
4 PS OF CREATIVITY
PRODUCTIf it’s important, what does creativity look like … when it’s made visible?
PERSONHow might we encourage and recognize creative talents and behaviors in everyone?
PROCESSHow might we engage more creativity?
PLACEHow might we create and shape more creative environments?
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
Creative Placemaking Requires Creativity
Deliberate creativity can be developed, practiced and
applied on purpose – by choice, not only by chance.
The intentionality is what makes creativity visible.
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
IMAGINECONNECT
ENGAGE
Creative Placemaking is a Process
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
E. Paul Torrance’s Manifesto for Creativity
WHAT IF WE … supported this kind of creativity in communities?• Don't be afraid to fall in love with something
and pursue it with intensity.• Know, understand, take pride in, practice, develop,
exploit and enjoy your greatest strengths.• Learn to free yourself from the expectations of others
and to walk away from the games they impose on you.• Free yourself to play your own game.• Find a great teacher or mentor who will help you.• Learn the skills of interdependence.• Don't waste energy trying to be well rounded.• Do what you love and can do well.
NATIONAL CREATIVITY NETWORK WEBINAR
DECEMBER 15 , 2011
Steven DahlbergInternat ional Centre
for Creat i v i ty and Imaginat ion
w w w. a p p l i e d i m a g i n a t i o n . o r gd a h l b e r g @ a p p l i e d i m a g i n a t i o n . o r g
6 1 2 4 3 2 5 4 4 2
Engaging Creative Community:
Placemaking By Choice, Not By Chance
imagineINTERNATIONAL CENTRE FOR CREATIVITY AND
IMAGINATION
Leo Vazquez
Arts Build Communities- Rutgers
University
Leo Vazquez
Arts Build Communities- Rutgers
UniversityEmail your questions, comments, or input to Wendy
CREATIV
E PLA
CEMAKING:
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ABOUT US
A R T S B U I L D C O M M U N I T I E S
*Provides expertise on how arts connects economic and community development
*Provides continuing education and capacity building services, thought leadership and practical research
L E O N A R D O V A Z Q U E Z , A I C P / P P , D I R E C T O R
*15+ years in community planning and local economic development
*10+ years in professional development for urban planning and placemaking professionals
*Co-Founder of Arts Build Communities, a center focused on creative placemaking
WHAT IS CREATIVE PLACEMAKING?
A set of processes and strategies designed to promote economic and community development
through the arts and to enhance the environment for creativity
A new field that connects proven approaches to cultural development, community development and
economic development
Work that elevates creativity in a place, not just “bring arts”
Place is to space as person is to body.
Places have histories and meanings to its users, which go beyond the sum of its physical elements.
Places have identities; spaces have objects.
Placemaking is the ongoing set of processes and activities that develop, define and maintain places.
Most placemaking is unintentional, subtle, or goes unnoticed.
Placemaking happens through the relationships among people an their environments
WHAT IS PLACE? WHAT IS PLACEMAKING?
WHAT MAKES CREATIVE PLACEMAKING DIFFERENT FROM WHAT WAS DONE BEFORE?
T R A D I T I O N A L V I E W
• Arts are “brought in” to gentrify or civilize a place
• Arts are an add-on to other placemaking initiatives
• Arts should be concentrated in centers and districts
C R E A T I V E P L A C E M A K I N G
• Arts connect and promote creative people and activities
• Arts are integrated with, even central to, community and economic development initiatives
• Arts and creativity everywhere
Source: http://en.wikipedia.org/wiki/File:Capitol_and_Lincoln_Memorial.jpg, http://en.wikipedia.org/wiki/File:022306-CelebrationFL11.jpg, http://www.fotopedia.com/search?q=performing%20arts%20center&human_license=reuse
CHALLENGES IN CREATIVE PLACEMAKINGM A N A G E R S & P L A N N E R S M O R E C O M F O R T A B L E W H E N T H E Y C A N …
Predict
Manage
Program
Work in phases with clear and measurable outcomes
Turn issues and challenges into solvable problems
B U T C R E A T I V I T Y T E N D S T O …
Be unpredictable
Be uncontrollable
Be allergic to regulations
Have subtle outcomes that lead to profound impacts
Raise awareness about problems that may be difficult or impossible to solve
STEPS IN CREATIVE PLACEMAKING
Capacity building strategies Developing a team of creative placemaking stewards Conducting analysis of current conditions Developing creative placemaking strategies
Implementation strategies Getting direct or indirect contributions Building creative communities Building creative economies
HOW ARTS BUILD COMMUNITIES FURTHERS CREATIVE PLACEMAKINGC A P A C I T Y B U I L D I N G A N D C O N T I N U I N G E D U C A T I O N
• Creative Placemaking Conference
• Creative Placemaking Certificate Program
• Community Coaching
R E S E A R C H A N D T H O U G H T L E A D E R S H I P
• NJ Creative Vitality Index
• Creative Placemaking Toolkit
• ABC NJ ArtiFacts
• Sustainable Jersey
FOR MORE INFORMATION:
Leonardo Vazquez, AICP/PP
Director, Arts Build Communities
www.policy.rutgers.edu/abc
p. 848-932-2747
Twitter: RUArtsBuild
Rutgers University
33 Livingston Avenue, #245
New Brunswick, NJ 08901
Donna Neuwirth
Wormfarm Institute
Donna Neuwirth
Wormfarm Institute
Email your questions, comments, or input to Wendy
A Live Culture Convergence
2011
Reedsburg Fermentation Fest
Featuring: the Farm/Art DTour
www.wormfarm institute.org
S A V ES A V EThe Date…The Date…1. Look for a survey following this
webinar
2. Future webinars:
3rd Thursday every other month:
• January 19, 12:00-1:00pm EST Creative
Economies Index
• February 16, 12:00-1:00pm EST Crayola Chief
Creative Officer
1. Look for a survey following this webinar
2. Future webinars:
3rd Thursday every other month:
• January 19, 12:00-1:00pm EST Creative
Economies Index
• February 16, 12:00-1:00pm EST Crayola Chief
Creative Officer
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