BRANDING PLACEMAKING WAYFINDING
Transcript of BRANDING PLACEMAKING WAYFINDING
BRANDING PLACEMAKING WAYFINDING
BRAND STRATEGY AND IDENTITY DESIGN | GREAT MIAMI RIVER CORRIDOR
©Studio Graphique, Inc. designwithdirection.com
ABOUT THE FIRM | OVERVIEW + SERVICES
FIRM OVERVIEW
Studio Graphique is a lead branding, placemaking and
wayfinding firm with expertise in shaping how people
interact with public entities and environments. We help
communities, planners, developers and institutions create
positive and connective experiences, enhance pride in
community and increase economic vitality. We guide our
clients along their journey, supplying them with the tools
and road map to successfully reach their destination.
YOU MIGHT CALL US trailblazers.
Branding and Environmental Graphic Design Consultants
SERVICES
BRANDING
brand audit
brand strategies
brand identity
brand standards
positioning
brand messaging
web design
print collateral
PLACEMAKING
place branding
environmental graphics
interpretive planning design
tenant criteria manuals
integrated environments in partnership with other design disciplines
WAYFINDING
site & sign audit
wayfinding strategies
master plan studies
sign system design
public engagement
design intent documentation
implementation management
sign standards
©Studio Graphique, Inc. designwithdirection.com
ABOUT THE FIRM | METHODOLOGY
DIG DOWN At Studio Graphique we believe the best results can only be achieved by truly getting to know our clients and their key audiences. We Dig Down to understand the objectives and challenges of each project to help you develop a foundation from which real design solutions can form.
BUILD UP Once a solid foundation is laid, Studio Graphique begins to Build. We identify and prioritize your project needs. We create a system of materials and messages that enhance value and speak together with one voice. All while continually engaging you and your stakeholders.
MOVE FORWARD We work in continued partnership with you to ensure proper implementation and alignment with goals and definitions for success. We also provide you with tools to maintain and evolve your program with your own resources.
DESIGN WITH DIRECTION - PROCESS OVERVIEW
OUR PROCESS
At Studio Graphique, we employ a unique methodology—
we call it Design with Direction—creativity balanced with
purpose. This strong framework guides and empowers our
team, allowing us the freedom to take risks and innovate. Our
process is driven by results, because results are what matters.
Design with Direction gives our solutions uniqueness, purpose
and meaning... in essence, it makes them work.
OUR SOLUTIONS ARE CONSISTENTLY unique.
Dig Down, Build Up and Move Forward
©Studio Graphique, Inc. designwithdirection.com
ABOUT THE FIRM | PROCESS
Design with Direction™ Our mantra, our method.
p h a s e i : d i g d own
At Studio Graphique we believe the best results can only be achieved by truly getting to know our clients and their key audiences. We Dig Down to understand the objectives and challenges of each project to help you develop a foundation from which real design solutions can form.
research and diagnostics
• Kick-off meeting including client orientation• Review current strategic plan, marketing materials, and
relevant samples (provided by client)• Research client and community• Identify milestones, create timeline• Complete audits, surveys, interviews and engagement
sessions as necessary• Present diagnosis and recommendations
strategy development
• Analyze assets and challenges• Analyze project site/space • Review codes and regulations• Identify and define typical sign types, locations, messages
and quantities• Work with client to develop project goals
conceptual design • Imagery research/photography research• Develop and present identity design concepts• Develop and present preliminary sign family concepts or
environmental graphic elements• Organize into system of elements
p h a s e i i : b u i l d u p
Once a solid foundation is laid, Studio Graphique begins to Build. We identify and prioritize your project needs. We create a system of materials and messages that enhance value and speak together with one voice. All while continually engaging you and your stakeholders.
design development
• Design revisions and refinement• Identify, qualify and solicit bids from outside resources• Photo shoot/obtain imagery• Select paper or materials and fabrication techniques• Provide support in the search and selection of a qualified
vendor• Final review & selection of vendor/quantities• Develop Design Intent Package and Performance
Specifications appropriate for shop drawing development
p h a s e i i i : m ov e f o rwa r d
We work in continued partnership with you to ensure the new program is properly implemented and matches goals and definitions for success, and provide you with tools to maintain and evolve your program with your own resources.
implementation
• Production/fabrication management• Proof/shop review and approval• Standards Manual development• Graphics, templates and other tools provided to client
continued partnership
• Staff training (as needed)• Project evaluation and goal assessment• Case study development• Follow-up contact
Studio Graphique employs this highly successful methodology for all our projects regardless of size or scope. It ensures that we understand your needs and produce smart solutions as a result. After our first meeting with you, we will custom-tailor this approach to establish an appropriate scope of work. Within the first phase of every project, we establish a project mission and goals, and ask you to answer the question, “What will this project look like when it is a success?”
©Studio Graphique, Inc. designwithdirection.com
ABOUT THE FIRM | OVERVIEW + SERVICESabout the firm | history + certifications
firm history
Studio Graphique began it’s existence in 1997 by Rachel Downey as a freelance graphic design studio. We have since evolved into a brand development consultancy and environmental graphic design firm that provides strategic visual communication tools to organizations throughout Northeast Ohio and across the United States. These tools include: brand identity systems, marketing collateral, website design, and environmental graphic design including signage, wayfinding systems, exhibits and interpretive programs.
Most clients who seek out our services have a responsibility for projects in which the public engages and interacts — neighborhoods and downtowns, parks and trails, healthcare and educational campuses, sports facilities and community centers. We also frequently partner with the planners, architects and developers who work on these kinds of projects.
Studio Graphique is certified as a Female Owned Business.
work featured in
American Corporate Identity 16 American Corporate Identity 19 Builders Exchange Magazine Cool Cleveland COSE Update Crain’s Cleveland Business Graphic Design:USA News Herald HOW Magazine Inside Business Print Properties Magazine SEGD Newsletter The Plain Dealer
quick facts
Founded: 1996, incorporated 1997 Employees: 7 Located: Shaker Square in Cleveland, Ohio
QuicK facts
Founded: 1997, incorporated 1999 Employees: 11 Located: 13110 Shaker Square, Suite 101 Cleveland, Ohio 44120 Contact: 216-921-0750 [email protected]
Studio Graphique History and Awards
certifications
fbe and csb city of cleveland Studio Graphique is a certified Female Business Enterprise (FBE) and a certified Small Business (CSB) with The City of Cleveland
fbe cmha Studio Graphique is a certified Female Business Enterprise (FBE) with Cuyahoga Metropolitan Housing Authority (CMHA)
dbe gcrta Studio Graphique is a certified Disadvantaged Business Enterprise (DBE) with The Greater Cleveland Regional Transit Authority (GCRTA)
dbe cuyahoga county Studio Graphique is a certified Disadvantaged Business Enterprise (DBE) with Cuyahoga County
edge ohio Studio Graphique is EDGE (Encouraging Diversity, Growth
and Equity) certified in the State of Ohio
ucp dbe Studio Graphique is in the Ohio Disadvantaged Business Enterprise (DBE) Unified Certification Program (UCP)
fbe city of dayton Studio Graphique is a certified Female Business Enterprise (FBE) with The City of Dayton’s Procurement Enhancement Program
©Studio Graphique, Inc. designwithdirection.com
ABOUT THE FIRM | OUR VALUES
VaLues
At the core, our values provide the compass to
direct all of our business decisions, relationships
with clients and our culture. Through all
circumstances and change, they remain steadfast.
BALANCE
We balance purpose with creativity to deliver
smart solutions that produce strategic value.
COLLABORATION
We believe in the power of teams; working collaboratively with clients, consultants and
each other to produce exceptional outcomes.
QUALITY
We will deliver the highest quality results by
understanding our clients’ objectives and continuously
refining our processes.
CURIOSITYWe encourage curiosity to enhance our understanding
of our clients, ourselves and the human experience.
INTEGRITYWe believe integrity is the act of being who you are,
doing what you say and taking responsibility.
INGENUITYWe sustain ingenuity through adaptable processes,
resourcefulness and a dynamic work environment.
Our Values
about the firm | references
©Studio Graphique, Inc. designwithdirection.com
Below is a list of references that we encourage you to call. They know we are as dedicated to their projects as they are. We’ve thoroughly enjoyed working with them and think they are amazing. We would love to add you to this list!
James Bowling, City Engineer City of Kent 930 Overholt Road Kent, OH 44240 330-678-8106 [email protected]
Brand Identity and Wayfinding Program for the newly re-developed downtown.Site & sign audit, identity development, sign system developmentpublic engagement, government reviews, design intent documentation
References
DOWNTOWN BRAND & WAYFINDING PROGRAM
DOWNTOWN LAKEWOOD BRAND & WAYFINDING PROGRAM Ian Andrews, Executive Director/Sean McDermott, Community Engagement Chair LakewoodAlive 14701 Detroit Avenue, LL10 Lakewood, OH 44107 216-521-0655 [email protected] [email protected]
With a grant from Heritage Ohio matched by the City of Lakewood, Studio Graphique was engaged to develop a downtown identity,
placemaking and wayfinding program. Site & sign audit, identity development, sign system developmentpublic engagement, government reviews, design intent documentation *Studio Graphique worked directly with the former Executive Director and Sean McDermott, Ian Andrews is familiar with the project but was not involved directly at the time.
David Efland, Director of Planning City of Delaware 1 South Sandusky Street Delaware, OH 43015 740-203-1600 [email protected]
Brand Strategy process that solidified their Brand Foundation with positioning and key messages, as well as a visual identity that is being translated to the Placemaking and Sign elements
recommended for their Wayfinding programBrand strategy, positioning/key messages, identity development, wayfinding strategies, sign system development, public engagement, government reviews
BRAND & WAYFINDING PROGRAM
Joel Dye, Community Development Coordinator City of Holland, Michigan 270 South River Avenue Holland, MI 49423 616-355-1300 [email protected]
Wayfinding Program for downtown Holland, Michigan. Site & sign audit, sign system development, public engagement, government reviews, design intent documentation
DOWNTOWN WAYFINDING PROGRAM
NORTH COAST HARBOR BRAND, MARKETING COLLATERAL, WEBSITE Joe Marinucci, President and CEO Downtown Cleveland Alliance 50 Public Square Suite 285 Cleveland, OH 44113 216-736-7799 ext. 101 [email protected]
Brand identity, tagline and key messaging, website, and environmental graphics for North Coast Harbor.
Brand strategy, brand identity, marketing strategy,
placemaking strategy
Kim Wenger, Director of Planning City of North Olmsted 5200 Dover Center Road North Olmsted, OH 44070 440-716-4118 [email protected]
Brand Identity and Planning and Design of Gateway and Municipal Signage for the City of North Olmsted.
Identity design, community engagement, planning, signage design, bid documentation, bid management, fabrication management
NORTH OLMSTED BRAND & SIGNAGE
We promote
economic vitality by
leveraging our strategic branding
and wayfinding expertise to
produce and preserve exceptional
place-based experiences.
“As a consultant, Studio Graphique is thorough and follows a detailed methodology to their every service line. Their design team is creative, interactive with the client, and perfectionists about the craftsmanship of their product.”
– Chris Ronayne President, University Circle, Inc.
“I can’t tell you how much excitement the new logo has generated. I’ve been able to implement an entire color palette for the storefronts. Painesville even wanted to know who did our rebranding and how much did it cost!”
Kathie Pohl Economic Development Director, Village of Fairport Harbor
“We were thoroughly impressed with the team at Studio Graphique and their ability to listen and understand what we,
“Heinen’s”, are all about.”
– Bill WellsDirector of Store Planning, Heinen’s
“We had a crowded field of excellent state and national respondents, but we wanted a company that could listen to our needs, educate us, yet provide fast and quality results. Studio Graphique surpassed our expectations.”
– Mary CrockettCommunity Development and Downtown Coordinator for the City of Xenia
“Studio Graphique not only designed an attractive and cohesive brand and sign program for the City of North Olmsted, but acted as true partners, seeing the signage project through to installation. They addressed challenges that arose during implementation in a timely and professional manner, always with the City’s best interests in mind.
I am thankful for Studio Graphique’s guidance and expertise through this process. The resulting project is one about which the community feels great pride.”
– Kim WengerDirector of Planning and Development,City of North Olmsted
STUDIO GRAPHIQUE TESTIMONIALS
Our team maintains accountability that dollars spent translate into dollars for your community.
Our experience in brand communications means we solve your problem efficiently and effectively.
Our clients are place-based. We understand their unique challenges and opportunities.
©Studio Graphique, Inc. designwithdirection.com
©Studio Graphique, Inc. designwithdirection.com
case study
City of South Euclid, Ohio New Brand Strategy
Overview
South Euclid is an inner-ring suburb to Cleveland, Ohio located on the city’s east side. While primarily a residential community, cultural amenities as well as highway access can be found in neighboring communities.
Like many cities throughout the United States, South Euclid struggled with the
realities of the economic downturn and housing crash that began in 2008. Many
families were forced to leave their homes and the City faced the burden of vacant
properties and lost confidence.
However, the City and its citizens are hardy and enterprising. Through grants and
grass roots efforts, vacant homes were renovated with sustainable features and
resold. Those that could not be renovated were turned into open lots that soon
bloomed into community gardens. Hope was still alive but that message wasn’t
getting to the majority of their citizens.
PrOject scOPe
Stakeholder Engagement
Brand Strategy including:
• Positioning
• Key Messaging
• Tagline
• Brand Identity
Website Landing Page
Brand Launch Plan
Placemaking Initiatives
• Banner Program
• Gateway Sign Design
“ The Cit y of South Euclid is comprised of f riendly, dow n-to-ea rth people who a re genuine in their communit y pride and neighborly respect. It ’s a communit y that leads and doesn’t follow and the result is a new v ibrancy in our neighborhoods.”
Jim and Pam O’Toole Family, 28 years
founders of Pla-Win Neighborhood Group
©Studio Graphique, Inc. designwithdirection.com
©Studio Graphique, Inc. designwithdirection.com
LOCAL BRANDS
The City with the Forward Look A Community of Neighbors
The City of Beautiful Homes
strategy
The city chose to conduct an invite-only
Discovery Workshop to engage a small
group of residents, business owners
and other stakeholders in the brand
development process.
Through that event, we uncovered the
city’s personality traits, brand audience,
current perceptions, the distinct advantages
of their community and set the goals and
aspirations for the new brand.
This information was critical to developing
an authentic Brand Strategy that set the
foundation for which their Brand was
be built.
A Positioning Statement was crafted to
help the city define how they wanted to be
positioned in its marketplace and with its
Stakeholders.
Key Audience(s) were identified as
prospective home-buyers — targeting young
families, divorcees and singletons as well
as current residents and business owners.
Understanding the specific audiences
allowed us to craft powerful key messages
that spoke to each group’s needs
and desires.
Within the positioning, Distinct Advantages
are identified and then carefully defined to
communicate what is best and most unique
about your specific community. Both the
audience and distinct advantages make up
the back bone of your Brand Strategy and
communication.
case study | CiTy OF SOuTh EuClid, OhiO
COMPETiTiVE lANdSCAPEEarly assessment often includes a topical understanding of your existing brand and its distinction from your surrounding communities.
For residents and businesses, South Euclid offers a
community of connectivity – one that is rich in gathering
spaces, steeped in sustainable action, and central to
regional amenities. This is a city on the move, leveraging
its best assets to strike the perfect chord between past
and future, tradition and innovation, city and suburbia,
stability and change...
FrOM tHe city OF sOutH eucLid POsitiONiNg
©Studio Graphique, Inc. designwithdirection.com
DISTINCTIVE ADVANTAGES
COMMUNITY BASED: Those who live and work
within South Euclid are given ample opportunity
to connect through the many gathering places,
public events and cultural amenities available to
them. Residents and business owners find friendly
neighbors who are actively invested in shaping
a sustainable community that serves their own
needs and benefits generations to come.
FAMILY FRIENDLY: Safe, walkable streets,
playgrounds and parks, well-rated schools and kid-
centric activities — it all adds up to a place where
families can come together and thrive.
SUSTAINABILITY MINDED: Through forward-
thinking projects like the Green Neighborhood
Initiative and community gardens, South Euclid
takes a “show” vs. “tell” approach to people,
planet and profit. This has not only elevated
the community’s value, but has also effectively
positioned it as an authoritative leader in
successful transformative action.
CULTURALLY RICH: South Euclid is diverse in
everything from demographics to dining options,
from employment opportunities to cultural
amenities. This inclusivity gives the area a pulse
of city life, while residential streets maintain the
peacefulness of a quaint, suburban neighborhood.
©Studio Graphique, Inc. designwithdirection.com
case study | CiTy OF SOuTh EuClid, OhiO
ChArACTEr ANd MOOdAn authentic community brand should evoke the personality and char-acter of your place. We often utilize an exercise that asks you to think about your place as a person and how you would describe your personality. This provides context to begin visualiz-ing how that personality may be presented within your brand palette.
South Euclid Personality Characteristics
Connected
Green
Proactive
Visionary
Collaborative
lively
Approachable
Friendly
Welcoming
©Studio Graphique, Inc. designwithdirection.com
desigN
With the brand foundation established
through the Strategy, personality and
character insights, the development of the
visual design begins.
For the City of South Euclid, five concepts
were presented. Each represented the
personality and character of the City in
their own way. Tagline concepts were also
tested both for meaning and purpose as well
as aesthetic integration with the mark.
euclidC O M E T O G E T H E R & T H R I V E
south euclidC O M E T O G E T H E R & T H R I V E
south
C O M E T O G E T H E R & T H R I V E
euclidsouthC O M E T O G E T H E R & T H R I V E
euclidsouth
euclidC O M E T O G E T H E R & T H R I V E
south euclidC O M E T O G E T H E R & T H R I V E
south
C O M E T O G E T H E R & T H R I V E
euclidsouthC O M E T O G E T H E R & T H R I V E
euclidsouth SOUTH EUCL ID
SOUTH EUCL ID
SOUTH EUCL IDgrow with us
SOUTH EUCL IDgrow with us
SOUTH EUCL ID
SOUTH EUCL ID
SOUTH EUCL IDgrow with us
SOUTH EUCL IDgrow with us
SOUTH EUCL ID
SOUTH EUCL ID
SOUTH EUCL IDgrow with us
SOUTH EUCL IDgrow with usCOME TOGETHER & THRIVE
COME TOGETHER & THRIVE
COME TOGETHER & THRIVE
COME TOGETHER & THRIVE
euclidC O M E T O G E T H E R & T H R I V E
south euclidC O M E T O G E T H E R & T H R I V E
south
C O M E T O G E T H E R & T H R I V E
euclidsouthC O M E T O G E T H E R & T H R I V E
euclidsoutheuclid
C O M E T O G E T H E R & T H R I V E
south euclidC O M E T O G E T H E R & T H R I V E
south
C O M E T O G E T H E R & T H R I V E
euclidsouthC O M E T O G E T H E R & T H R I V E
euclidsouth
SElECTiNG ThE MArK When reviewing and selecting the your
logomark, it is important to match up how the mark “feels” with the position-
ing and messaging that have been es-tablished through the Strategy. While an important visual element, your logo is a support tool for your brand. The unique
purpose, mission and position of your brand should hold steady over time.
©Studio Graphique, Inc. designwithdirection.com
case study | CiTy OF SOuTh EuClid, OhiO
BrANd lAuNChIn October, 2012, the new brand was launched at the Open House of South Euclid’s first Idea House a sustainably built home on a previously vacant lot. This event was selected to highlight South Euclid’s innovation in stabilizing their neighborhoods and housing stock — part of their brand essence. Their efforts have been recognized and replicated across the country.
iMPLeMeNtatiON
Once South Euclid selected their logo, it was
time to launch and implement the brand.
Specific communication tools were selected
for initial integration of the brand. This
included the website landing page, social
media integration and vehicle decals.
A year after the brand launch, the City
came back to Studio Graphique to begin
placemaking efforts to bring the brand into
the city environment.
Banners, neighborhood identifiers and
gateway signs have been developed and
help continue bringing their brand to life. WEBSiTE lANdiNG PAGE Financially, the City was not yet ready to invest in the redevelopment of their website, so we created a landing page that featured the new brand look as well as key messaging to introduce the new brand.
KEy MESSAGESSeveral families, businesses and
community leaders were inter-viewed to authentically present a
Distinct Advantage of this commu-nity as it related to their lives.
community-based
Family Friendly
sustainability Minded
sout
h eu
clid
come
&together
thrive
ELEVATIONScale: 1/2" = 1'-0"
1/4" thick aluminum panelwith reverse-cut logoColor: Varies (SeePantone Colors below)
Vertical frame (inside edge only)Color: Silver
1/4" thick aluminum panelwith reflective white copy
Color: Match PMS 376 C Alternate Material: Vinyl
Fabricator to determine arm bracket, clamp/straps & hardware basedon proper structural & windload
requirementsColor: silver
5'-0"
5'-0"
2'-0"
1'-3"
2-1/2" – 3" (typ.)
5 1/4"
South Euclid Panel always points towardstreet unless notedotherwise
B
LU E S TONE
HI S
T
O R I C D I S T RI C
T
Neighborhood BadgeMetal Street Banner
©Studio Graphique, Inc. designwithdirection.com
case study
North Coast Harbor, Cleveland, Ohio New Brand Strategy and Marketing Plan
Overview
North Coast Harbor is a district of Downtown Cleveland, Ohio and is border to the north by Lake Erie. The district is home to world-class venues, including the Rock and Roll Hall of Fame and Museum, the Great Lakes Science Center, and FirstEnergy Stadium — home of the Cleveland Browns.
While the City of Cleveland employs its Great Lake and river as part of their
industrial shipping base, it has long been an underutilized recreational asset.
In the 1990’s Voinovich Park was built on the end of the 9th Street Pier and
meant to be utilized as a major event venue. While it has served this purpose,
on non-event days, the downtown’s lakefront can seem empty and lifeless,
particularly since the area is devoid of residential tenants.
This unique urban asset needed a purpose — one that would support the world
class venues and also give people a chance to truly enjoy the lakefront on a
daily basis.
PrOject scOPe
Stakeholder Engagement
Brand Strategy including:
• Purpose Lens
• Positioning
• Brand Identity
Communications Templates
Brand Guidelines
Website
Marketing Plan
Marketing Materials
Placemaking
• Banner Program
• Event Identities and materials
“ The Inner Ha rbor and Nav y Pier were the first t wo analogs I pictured when I saw the ter m North Coast Ha rbor. Visiting f riends f rom Chicago f requently comment that while they’re impressed w ith our cit y, they strongly prefer how Chicago has utilized the la kef ront. A ha rbor destination is one step in the right direction to have a memorable, desirable la kef ront. I l i ke the proposed name just f ine, but whatever we call it , it w ill be judged on substance.”
Brendan Clark Civic Commons Participant
©Studio Graphique, Inc. designwithdirection.com
strategy
North Coast Harbor, as it has been called
since the late 1990’s, is home to many major
visitor destinations in Downtown Cleveland.
However, there had not been a parent
organization to encourage and support
these entities in a collaborative effort to
build unique district experiences.
With our client and partner, Downtown
Cleveland Alliance, the Stakeholder
Engagement process put many leaders of
these organizations at the same table for
the first time, allowing them to develop a
shared vision and purpose.
Public Engagement was also utilized
through The Civic Commons, an online
environment combining the best and most
effective aspects of social networking
and social media for the purpose of civic
engagement.
Because this project was just as much
about placemaking as it was about building
a brand, we leveraged the brand to act
more like a strategic plan for the North
Coast Harbor District. We wanted to
ensure that every idea, design and decision
fundamentally aligned with why the district
exists and what its visitors wanted.
For this approach we utilized our Purpose
Lens™, a tool that helps organizations and
places discover their “Why,” their reason
for being, and defines “How,” the actions
that will be taken to get them there and
then we fill in the “Whats,” the things that
are offered to support the Purpose. The
Purpose Lens also acts as a decision making
tool for place-based projects and initiatives
— if it doesn’t fit the purpose, it doesn’t
need to be done!
case study | NORTH COAST HARBOR
POSITIONING STATEMENT
8
Our WHY What is our core belief? Why do we exist?
Because North Coast Harbor is
Downtown Cleveland’s connection to
the Lake, we believe it is a place to be
celebrated and enjoyed by all.
Our Core Belief
A place to be enjoyed by all
Why
By starting with this premise, we connect
people to this currently underused asset,
and create an environment that people
(residents and visitors) want to visit, stay
the day, tell others about, and return to.
10
Enhance safety and accessibility
through infrastructure upgrades
in and around the district.
Our WHAT What do we offer to support our beliefs?
Elevate the visitor
experience through
amenity additions.
A place to be enjoyed by all
Why
Co
mm
un
icat
ion
& Colla
boration
Sanitation & Safety Efforts
Pedestrian Bridge
AdditionalParking/
Less Costly Parking
Gathering Spaces:
Restaurants, Pavilions, Benches
World-ClassVenues
Existing or in progress
Signature Events
Marina
NCH Website
NCH BrandDevelopment
NCH Social Media
Presence
Year-round public events/festivals/cel-
ebrationsDistrict PR and market-ing outreach
PublicBathrooms
Branded Placemaking & Wayfinding
AdditionalConnectivity
RTALine
How
What
Build awareness and traffic among
visitors and residents through shared
communication and event promotions.
6
Our Positioning
How should North Coast Harbor be positioned?
POSITIONING DEFINED: A forward-looking statement that succinctly defines how your organization wants to be positioned in the marketplace. It should be an honest reflection of who you are today, but with short-term attainable aspirations.
North Coast Harbor is the one Cleveland
destination where the City meets the Lake,
and Life intersects with unique venues,
events and activities that enlighten,
engage and entertain.
The Audiences: Cleveland-area resi-
dents, visitors, special organiza-tions and groups
The Guiding Principle:venues & activities in NCH are unlike others
The End Benefit
The Products/Services
The Distinctive Advantage: the city’s best lakefront views
This statement positions North Coast Harbor as a place that welcomes people
and activity (a passive park), plays on it’s distinctive advantage as the place
where the City meets the Lake, acknowledges it’s key attractors (venues), and
guides the programming of the place (unique activities and venues).
HOW & WHAT DIAGRAM
WHY - YOUR PURPOSE
©Studio Graphique, Inc. designwithdirection.com
case study | NORTH COAST HARBOR
visiOning and design
Once the purpose of the North Coast Harbor
District was established, it allowed us to not
only visualize the brand identity, but envision
how this place could be transformed into an
urban asset that is utilized and embraced by
the residents of the city, activating the space
at every turn.
Mood boards were used a little differently
for this project. They were used to consider
space utilization and activation with ideas for
landscape/hardscape installations as well as
brand-focused events and activities.
Five identity concepts were presented for the
district. Each supported the new tagline “City
Meets the Lake” and were presented along
with concepts for district gateway elements
so the brand could be brought into the
physical realm.
dca1120 | august 2013 north coast harbor // brand development placemaking mood boards page 1©Studio graphique, Inc. designwithdirection.com
Passive Recreation
Spaces
Gathering Spaces
IntegratedPublic Art
IntuitiveConnectivity
ELEVATE the experienceWhat
PURPOSE ALIGNMENTOne of the “How’s” identified for North Coast Harbor was Elevate the Experience.This image board presents project types, design elements and ideas for public, passive recreational spaces that would support that purpose.
©2013 Studio Graphique, Inc. designwithdirection.com
OPTION 5OPTION 4
OPTION 2 OPTION 3OPTION 1
HARBORNORTH COAST
CLEVELAND’S
HARBORNORTH COAST
CLEVELAND’S
North Coast
North
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
No
rth
HA
RB
OR
©2013 Studio Graphique, Inc. designwithdirection.com
OPTION 5OPTION 4
OPTION 2 OPTION 3OPTION 1
HARBORNORTH COAST
CLEVELAND’S
HARBORNORTH COAST
CLEVELAND’S
North Coast
North
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
No
rth
HA
RB
OR
©2013 Studio Graphique, Inc. designwithdirection.com
OPTION 5OPTION 4
OPTION 2 OPTION 3OPTION 1
HARBORNORTH COAST
CLEVELAND’S
HARBORNORTH COAST
CLEVELAND’S
North Coast
North
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
No
rth
HA
RB
OR
©2013 Studio Graphique, Inc. designwithdirection.com
OPTION 5OPTION 4
OPTION 2 OPTION 3OPTION 1
HARBORNORTH COAST
CLEVELAND’S
HARBORNORTH COAST
CLEVELAND’S
North Coast
North
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
No
rth
HA
RB
OR
©2013 Studio Graphique, Inc. designwithdirection.com
OPTION 5OPTION 4
OPTION 2 OPTION 3OPTION 1
HARBORNORTH COAST
CLEVELAND’S
HARBORNORTH COAST
CLEVELAND’S
North Coast
North
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
where the city meets the lake
No
rth
HA
RB
OR
©Studio Graphique, Inc. designwithdirection.com
case study | NORTH COAST HARBOR
imPlementatiOn
Studio Graphique and Downtown Cleveland Alliance were hired
by the City of Cleveland on a two-year contract. The first year
was meant to discover and build the new brand and the second
year was to market the district and help develop new events that
would continue to make North Coast Harbor known as a place
that can be enjoyed by all.
This mark demonstrates the tagline
“where the city meets the lake” — colorful
city buildings meet calm waters. The
three elements in the city illustration are
representative of North Coast Harbor’s
position to enlighten, engage and entertain.
Angular shapes relate to the strong shape
of the Rock Hall as well as the angular
breakwall and walkway, and subtly speak to
spotlights (events) and flight (port/airport).
The colors are vibrant and dimensional.
KEY WORDS
Friendly
Vibrant
Water
Connection
COLOR PALETTEGREYSCALE LOGO
NORTH COAST HARBOR IDENTITY
©2013 Studio Graphique, Inc. designwithdirection.com
COLORS
7462 C 3135 C 7472 C 7462 C 116 C 1665 C
7461 C 3105 C 3245 C 234 C 107 C 1585 C
NORTH COAST HARBOR LOGO - FULL COLOR WITH TAGLINE
COLORS
7462 C 3135 C 7472 C 7462 C 116 C 1665 C
7461 C 3105 C 3245 C 234 C 107 C 1585 C
NORTH COAST HARBOR LOGO - FULL COLOR WITH TAGLINE
NORTH COAST HARBOR LOGO - FULL COLOR WITHOUT TAGLINE
NORTH COAST HARBOR LOGO - GREYSCALE
NORTH COAST HARBOR LOGO - GREYSCALE WITHOUT TAGLINE
EVENT IDENTITY Several new weekly events have been implemented at North Coast Harbor. North Coast Namaste, a weekly yoga
series that takes place during the sum-mer months in Voinovich Park, has its own logo built from the brand assets.
WEBSITE One of the biggest
project initiatives was the launch of the new
North Coast Harbor website. For the first
time, visitors can go to one place to learn about
world class venues and the wonderful events
held in the district.
©Studio Graphique, Inc. designwithdirection.com
case study
City of Delaware, Ohio New Brand Strategy and City-wide Sign Program
Overview
The City of Delaware is located in the center of Ohio approximately 30 miles north of Columbus and is considered part of the Columbus Metropolitan area. The city contains a population of around 35,000 residents, a robust light industrial/manufacturing base and features a traditional downtown shopping district that is home to Ohio Wesleyan University.
The City of Delaware has enjoyed both stability and growth even in the past five
years. Their downtown continues to grow with an eclectic mix of unique local
shops and restaurants that draw urbanites from Columbus seeking a traditional,
yet hip downtown experience.
With the knowledge that it contains so many strong assets and opportunities, the
City looked to a new brand strategy to tell their story so they can maintain their
population, and attract new businesses and visitors to their downtown.
PrOject scOPe
Stakeholder Engagement
Brand Strategy including:
• Positioning
• Key Messaging
• Brand Identity
Communications Templates
Brand Guidelines
Wayfinding
• Downtown Sign Program
• City-wide Sign Program
“We have recreated our thriv ing H istoric Dow ntow n and its su r rounding historic neighborhoods. We have an effective Main Street organization that is env ied a round the state. We enjoy favorable demog raphics, including a g row ing aff luent commuter population. However, we a re also competing w ith Dublin and Wester v ille for v isitors, all of which have more attractive and sophisticated dow ntow n landscaping and wayfinding.”
Roger Kock Delaware Historic Preservation Commission
©Studio Graphique, Inc. designwithdirection.com
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 6©Studio Graphique, Inc. designwithdirection.com
LOCAL BRANDS
UPDATED BRANDS
CURRENT DELAWARE IDENTITIES
Way Finding
Analysis and Implementation Plan
strategy
While Studio Graphique was originally
selected to conduct a wayfinding study and
develop a new program for the city, through
early discussions and discovery it was
revealed that a rebrand would help support
city-wide communications across the board.
Our team spent two full days immersed
with the city and its stakeholders. Driving
and walking tours were conducted along
with two intensive Discovery Workshops
— one focused on Brand and one focused
on Wayfinding and Experience. An online
survey was also conducted to gain
additional information from a broader range
of participants.
As with all brand strategy work, we focused
on identifying their goals, audience, and
their position in their marketplace.
Delaware has three very distinct audiences
and each deserved a clear positioning.
These were developed to help the city
understand how their message may shift
with each audience.
This foundational work was presented prior
to any visual work to make certain that as
their consultants we were translating their
personality and voice appropriately.
This brand foundation is what is carried
through and referenced through every
phase of development so that their city’s
authenticity was maintained.
case study | City Of DELAWARE, OHiO
CURRENt BRAND REViEW Consistency of image and use is critical for support of a brand. Delaware was often using many different logos to represent their brand.
DEEP DiVE We often get a good solid lead into your project strategy while we are immersed in your place.
Before we leave, we meet with your team to review what we discovered to make sure everyone is comfortable with a direc-tion moving forward.
AUDiENCE Audience gives direction
and voice to your key messages. It clarifies who
your brand is speaking to and why you might be
speaking to them.
It is an important com-ponent in defining your
brand purpose.
ANALYSIS // BRANDINGAudienceHOW WOULD YOU DESCRIBE YOUR POPULATION?
» People moved here seeking a community to raise kids
» Solidly middle class (professional), but not going to be a community like Worthington or a Dublin
» Good school districts: Olentagy & Delaware
» Median family age: 30–40
» Empty nesters
» DINKs = Dual Income No Kids, who want the small city atmosphere
» Diverse population: Old and new Delaware (Delaware pronunciation with two vs three syllables)
» Advanced manufacturing businesses
» Accessible leadership: “You can go to Bun’s any day of the week and see leaders from throughout the community”
» Older population looking for retirement communities to be nearer to grandchildren
YOUR VISITOR BASE?
» Residents of Marysville and Marion, mostly communities north of Delaware
» People come here for work, but live in another community
» Brown Jug racegoers
» Accidental tourists
» Foodies, fairly new food destination
» County seat/civic and university visitors during the day
» OWU summer sports camp
» Evening visitors who do not live or work here
» Parents of OWU students: “Lots of Connecticut license plates”
» Full-service airport brings in corporate flights for area businesses
» OWU students come from 45 states
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 7©Studio Graphique, Inc. designwithdirection.com
RESIDENTS
Median family age: 30–40
Solidly middle class (professional)
Seeking a community to raise kids
Seeking the small city atmosphere
University student population
Older population looking to be nearer to grandchildren
COMMUNITY
Well established
Full service
Well maintained in both philosophy and infrastructure
BUSINESSES
Entrepenurial
Advanced Manufacturing
VISITORS
Seeking the small city atmosphere
Attracted to historic downtowns
ACCIDENTAL TOURISTS DUE TO:
Work here Attend Univeristy here or Attend event at University Attend event at the fairgrounds Attend Mainstreet Delaware event
= FAMILY ORIENTED (traditional, multi-generational, hometown, americana)
= COOPERATIVE COMMUNITY (balanced, harmonious, established, responsible)
= SMALL BUSINESS CORE (independent, creative, balanced with mid-size national companies)
= AUTHENTIC EXPERIENCES (real history, automatic visitation opportunities, well programmed events)
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 10©Studio Graphique, Inc. designwithdirection.com
For visitors, the City of Delaware offers a sophisticated, urban atmosphere with
little-city charm, featuring independent shops, unique restaurants and a variety
of entertainment options. Delaware’s authentic history, friendly and eclectic
community, and modern vitality cultivate a distinct visitor experience.
What the City offers
Guiding Principle/Promise The Distinctive Advantage
The Distinctive Advantage
End Benefit
VISITORS
STRATEGY // BRANDINGPositioningPOSITIONING DEFINED:
A forward-looking statement that succinctly defines
how your organization wants to be positioned in the
marketplace. It should be an honest reflection of
who you are today, but with short-term attainable
aspirations.
ViSitOR POSitiONiNG
©Studio Graphique, Inc. designwithdirection.com
case study | City Of DELAWARE, OHiO
CHARACtER AND MOODAn authentic community brand should evoke the personality and character of your place. We often utilize an exercise that asks you to think about your place as a person and how you would describe your personality. This provides context to begin visualizing how that personality may be presented within your brand palette.
Delaware Personality Characteristics
Modern Americana
Balanced
Cooperative
traditional
Charming
Layered
Entrepreneurial
Authentic
One of Delaware’s existing logo’s affectionately referred to as the “wheely-D.”
design
For the City of Delaware, four concepts were
presented.
During the course of our discovery, many
many visual assets were described and
revered as being a part of the Delaware
identity. However, there wasn’t any singular
icon that represented the city as a whole.
We approached the development of a
traditional logotype as a way to embody the
essence of the brand and stand the test of
time.
At the conclusion of the initial concept
presentation, new tactics were discussed
to allow the city to showcase some of their
most cherished brand assets.
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 14©Studio Graphique, Inc. designwithdirection.com
Option 1
CONCEPT
The City of Delaware’s big, little city atmosphere harkens
back to a different era while exuding modernity. This
concept features the crisp linework interpretation of a
billowing American flag partnered with modernized classic
typography. The mark and color palette represents a mix of
the city’s rich history and contemporary spirit.
KEY PERSONALITY TRAITS
Modern Americana
Charming
Sophisticated
Layered
Real History
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 16©Studio Graphique, Inc. designwithdirection.com
Option 2
CONCEPT
The City of Delaware’s layers of history, well-maintained
architecture, contemporary businesses, and modern vitality
provide a comfortable place for people to live and visit.
This concept captures this mix of the community’s history
and sophistication while being fun and not taking itself too
seriously. Ornate and script typography blends to create
a mark with modern appeal and approachable charm. The
color palette captures the stages of patina on copper while
providing a variety of warm and cool tones that allow for
diverse branding applications.
KEY PERSONALITY TRAITS
Modern Americana
Atmosphere
Authentic
Charming
Patina
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 15©Studio Graphique, Inc. designwithdirection.com
OPTION 1
COLOR TYPOGRAPHY
Engravers Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz 0123456789
AW Conqueror Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Columbia Titling standard ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 17©Studio Graphique, Inc. designwithdirection.com
OPTION 2
ALTERNATE
COLOR TYPOGRAPHY
FM Bolyar Ornate ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Machiarge ABCDEFGHIJKLMNOPQRST U V WX YZ abcdefghijklmonpqrstuvwxyz 0123456789
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 21©Studio Graphique, Inc. designwithdirection.com
OPTION 4
ALTERNATES
COLOR TYPOGRAPHY
AW Conqueror carved one ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
AW Conqueror Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
DelawareCITY OF
O H I O
DelawareCITY OF
O H I O
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 19©Studio Graphique, Inc. designwithdirection.com
OPTION 3
ALTERNATE
COLOR TYPOGRAPHY
Interstate Regular Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz 0123456789
DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 6©Studio Graphique, Inc. designwithdirection.com
LOCAL BRANDS
UPDATED BRANDS
CURRENT DELAWARE IDENTITIES
Way Finding
Analysis and Implementation Plan
©Studio Graphique, Inc. designwithdirection.com
12
Applications
STATIONERY TEMPLATES – LETTERHEAD AND BUSINESS CARD
STATIONERY USAGE
The stationery shown on this page
and the following page is the approved
system for use with all City of Delaware
communications.
Letters may be printed on pre-printed
stationery, or exported as PDF files from
approved template files.
david efland
Director of Planning & Community Development
defland@del
awareohio.n
et
City Hall — 1 south sandusky st — Delaware, oh 43015
call 740-203-1024 fax 740-203-1024 click www.delaw
areohio.net
case study | City Of DELAWARE, OHiO
Colors
Foundation Logo | color
Traditions Badges | color
design develOPment
To support the brand messaging and showcase the vibrant
assets and amenities featured in the City of Delaware,
Studio Graphique created “Traditions Badges” along with the
Foundational Logotype. The logotype is used on traditional
city communications, while the badges are used strictly for
marketing communications.
imPlementatiOn
Once the brand identity was finalized, Studio Graphique worked with
the city to develop communication templates and a Brand Guidelines
to protect how and where the visual assets are used.
With the new brand in place, the design helped to inform the
development of the city-wide signage and wayfinding program.
city of delaware // signage and wayfinding program conceptual design presentation DEL1150 | OctObEr 2014 | PaGE 5©Studio Graphique, Inc. designwithdirection.com
concept a
DOWNTOWN DIRECTIONAL (CITY STREETS 25 MPH)Scale: 1/2" = 1'-0"
BACK OF SIGN
CITY-WIDE DIRECTIONAL (STE ROUTES 35+ MPH)Scale: 1/2" = 1'-0"
CITY-WIDE DIRECTIONAL (STE ROUTES 35- MPH)Scale: 1/2" = 1'-0"
Downtown Delaware
Ohio WesleyanUniversity
Arts Castle
County BldgsLibrary
TheaterPublic Parking
14
Applications
VEHICLE GRAPHICS EXAMPLES
VEHICLE GRAPHICS USAGE
The City of Delaware logo may be used as
an applied graphic on City vehicles. The
recommended logo to use on vehicles is
the City Logo with establish date (see page
2) in one color (Pantone 648) on white
or light vehicles or in reverse (white) on
vehicles pained in dark colors (not shown).
LOGO WITH DEPARTMENT NAME
d e pa r t m e n t n a m e
3
About the Mark
FOUNDATIONThe City of Delaware’s big, small-city
atmosphere harkens back to a different era
while still looking toward the future. This
logo features the crisp line work that can
be an interpretation of a billowing American
flag or the many roads that lead to the
City. This is partnered with modernized, yet
classic typography, enhanced by a color
palette that represents a mix of the city’s
rich traditions and contemporary spirit.
CONSTRUCTIONThe City of Delaware logo consists of the
established date, logotype, and Ohio banner.
The logo has been provided in two formats
– with and without established date. The
logo with established date should be used
in most cases. The version without the date
may be used only in instances where space
will not allow for the full logo, such as for
sponsorships or advertising.
LOGO WITH DEPARTMENT NAMEThe Ohio banner may, in special
circumstances, be replaced with individual
department names, such as Parks and
Recreation or Public Works. The department
name must be formatted using the approved
typeface, color and style as shown on this
page. The use and layout must be approved
by the Community Affairs Coordinator prior
to use.
LOGO
LOGO WITHOUT DATE
established date
ohio banner
city of delaware logotype
Brand Guidelines
Vehicle Decals
Wayfinding
©Studio Graphique, Inc. designwithdirection.com
portfolio | branding placemaking wayfinding
UNIVERSITY CIRCLEUniversity Circle is a premier urban district and one of the fastest growing communities in Cleveland. Within its 1.1 mile footprint, it is home to some of Cleveland’s world-class institutions such as the the Cleveland Orchestra, Museum of Art, Botanical Gardens, Museum of Natural History, Case Western Reserve University and University Hospitals Case Medical Center.
project scope
logo designprint collateral
©Studio Graphique, Inc. designwithdirection.com
portfolio | branding placemaking wayfinding
fIn
D N
ATURE In
the CIrCle
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fInD hisToRy In the C
IrC
le
sIgn COnCept:ribbon
Retrace the footsteps of the Native Americans that carved
what is now Euclid Avenue through the native forests,
or how a grand roadway gesture gave the
neighborhood its name.
The University Circle story has many exciting chapters of interest in history, arts, architecture, learning, discovery, innovation, and more.
Circle Walk allows visitors to experience the University Circle story directly by exploring these stories at each point along the new route.
Circle Walk will inspire visitors to discover our institutions, to paint a picture, to take a class, or simply to seek out the next opportunity to learn more about University Circle.
Find Yourself in the Circle
fIn
D iN
sPiRAT
ioN In
the CIrCle
Experience the architectural diversity of University
Circle, as reflected in the striking façade of the
Peter B Lewis building.
Discover how Cleveland’s zoo had its humble beginnings in our own Wade Oval, or how
the emergence of a corporate giant led to the creation of
this beautiful park. sIgn COnCept: Bent Metal
Explore the landscape formed by ancient glaciers, and learn about the rocky
outcrops and waterways that mark the neighborhood.
©Studio Graphique, Inc. designwithdirection.com
INDUSTRIAL HEARTLAND TRAILS COALITIONStudio Graphique worked with Pennsylvania Environmental Council and the Rails-to-Trails Conservancy to position, name and brand the coalition responsible for connecting 1,700 miles of shared use trails through 5 states and 53 counties in Pennsylvania, Ohio, West Virginia, New York, and Maryland. Targeted for completion in 2035, this vast region offers diversity in landscape and features, but is tied together by a shared industrial heritage and welcoming spirit. This spirit was captured in the name and iconic logo mark for the Industrial Heartland Trails Coalition (I Heart Trails for short), speaking both to the qualities of the region and the driving force that connects them to each other and to the communities they link together.
project scope
brand strategypositioningnamingidentity designtemplate development
INDU
ST
RIAL HEARTLAND TRAILS
ihearttrails.com
portfolio | branding placemaking wayfinding
©Studio Graphique, Inc. designwithdirection.com
portfolio | branding placemaking wayfinding
LAKEFRONT WEST TRANSPORTATION ENHANCEMENT PROJECTThe Lakefront West Transportation Enhancement project was developed to provide stronger connections and access to Cleveland’s lakefront for the near west neighborhoods of the city, which are currently separated by a highway. This plan transformed the 2.5 miles of highway into a lower speed byway. In addition to the transportation enhancements to the roadway, 3.9 miles of multi-purpose trails were added, weaving through the neighborhoods and connecting them to the lakefront park system and other amenities.
Studio Graphique was tasked with developing a signage and wayfinding plan that provided identity, orientation and information along the roadway and paths to aid visitors in discovering both the lakefront and the neighborhoods’ unique assets.
Project Partner: Environmental Design Group, Michael Baker International
project scope
wayfinding strategies
identity development
message programming
sign system development
bid documentation
EDG1172 | NOVEMBER 2013 lakEfRONt wEst // siGNaGE & wayfiNDiNG sCHEMatiC DEsiGN page 10©Studio graphique, Inc. designwithdirection.com
PRoject oveRview & coNteXt
site aRea aREFER TO PAGE 11
FOr eNLarged pLaN OF THIS area
LAKE AVE
EDGEWATER PARK(LOWER)
NORTHEAST OHIO REGIONAL SEWER
CLEVELAND SOAP BOX DERBY
EDGEWATER PARK(UPPER)
WE
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59
TH
ST
WE
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54
TH
ST
WE
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67
TH
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WE
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TH
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WE
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76
TH
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BREAKWATER AVE
FATHER CARUSO DR
WE
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49
TH
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WE
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TH
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WE
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TH
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WE
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TH
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DETROIT AVE
WE
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D
site aRea bREFER TO PAGE 15
FOR ENLARGED PLAN OF THIS AREA
site aRea cREFER TO PAGE 16
FOR ENLARGED PLAN OF THIS AREA
site aRea DREFER TO PAGE 18
FOR ENLARGED PLAN OF THIS AREA
site aRea eREFER TO PAGE 21
FOR ENLARGED PLAN OF THIS AREA
SIGNAGE & WAYFINDING FAMILY | PLACEMAKING AND IDENTITY | VEHICULAR
EDG1172 | NOVEMBER 20, 2013©Studio Graphique, Inc. www.designwithdirection.com EDG | WESTSHORE BLVD & MULTIPURPOSE TRAIL | 1
BOULEVARD BANNERS | ALONG BLVD. BB GATEWAY—BOULEVARD | ENTERING ONTO BLVD.GW-B
Color A
Color B Color C
SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"
decorative cuts in metal
EDG
EWAT
ERNEIGHBO
RHOOD
DET
RO
IT S
HO
REW
AYNEIGHBO
RHOOD
OH
IO C
ITY
NEIGHBO
RHOOD
decorative cuts in metal
SIGNAGE & WAYFINDING FAMILY | WAYFINDING | VEHICULAR
EDG1172 | NOVEMBER 20, 2013©Studio Graphique, Inc. www.designwithdirection.com EDG | WESTSHORE BLVD & MULTIPURPOSE TRAIL | 2
COMMUNITY WAYFINDING | EXITING BLVD.CW VARIOUS | ON BLVD. DOT
35Edgewater ParkWhiskey Island
EXIT 1/2 MILE
Lake AveWest Blvd
THESE SIGNS ARE NOT IN SG SCOPE OF WORKSCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"
GordonSquare
WhiskeyIsland
reflective face
SIGNAGE & WAYFINDING FAMILY | PLACEMAKING AND IDENTITY | VEHICULAR
EDG1172 | NOVEMBER 20, 2013©Studio Graphique, Inc. www.designwithdirection.com EDG | WESTSHORE BLVD & MULTIPURPOSE TRAIL | 1
BOULEVARD BANNERS | ALONG BLVD. BB GATEWAY—BOULEVARD | ENTERING ONTO BLVD.GW-B
Color A
Color B Color C
SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"
decorative cuts in metal
EDG
EWAT
ERNEIGHBO
RHOOD
DET
RO
IT S
HO
REW
AYNEIGHBO
RHOOD
OH
IO C
ITY
NEIGHBO
RHOOD
decorative cuts in metal
Overall Plan
Identification/Gateway and Vehicular Directional Signage
©Studio Graphique, Inc. designwithdirection.com
portfolio | branding placemaking wayfinding
EDG1172 | NOVEMBER 2013 lakEfRONt wEst // siGNaGE & wayfiNDiNG sCHEMatiC DEsiGN page 11©Studio graphique, Inc. designwithdirection.com
site sectioN a
west blvd & lake ave Noderefer to page 12 for enlarged plan.
clifton blvd & lake ave Noderefer to page 14 for enlarged plan.
edgewater Park Noderefer to page 13 for enlarged plan.
LAKE AVE
CLIFTON BLVD
EDGEWATER PARK(UPPER)
WE
ST
BLV
D
trailblazerTB
trailblazerTB
trailblazerTB
trailblazer
TB
Pedestrian/bike DirectionalPBD
Pedestrian/bikeDirectionalPBDinterpretiveIW
interpretive IW
interpretive IW
Sign Location Plan - Site Section A
Multi-purpose Trail Signage
SIGNAGE & WAYFINDING FAMILY | EXPERIENTIAL | PEDESTRIAN & BIKE
EDG1172 | NOVEMBER 20, 2013©Studio Graphique, Inc. www.designwithdirection.com EDG | WESTSHORE BLVD & MULTIPURPOSE TRAIL | 4
TRAIL MAP | VARIOUS DECISION POINTS/STOP AREAS ALONG TRAILTM INTERPRETIVE WAYSIDE | AT BIO-RETENTION AREASIWMILE MARKER | VARIOUS POINTS ALONG TRAILMM
10
INSTRUCTION/INFORMATION | VARIOUS POINTS ALONG TRAILIN
BIKEWAY
CLEVELAND
LAKEFRONT
(could be at other story-telling opportunities along trailand/or in information kiosk at nodes)
(May also be in information kiosks at nodes) (May also be in information kiosks at nodes or combinedwith other signage such as Trail Gateway)
PLEASE OBSERVE THE FOLLOWING RULES:
FOR YOUR SAFETY & THE SAFETY OF OTHERS
• Algkfnds hflgorpegn hpkryj skfdg.
• Algkfnds hflgorpegn hpkryj skfdg hflgorpegn hpkryj skfdg.
• Algkfnds hflgorpegn hpkryj skfdg.
• Algkfnds hflgorpegn hpkryj skfdg.
• Algkfnds hflgorpegn hpkryj skfdg hflgorpegn hpkryj skfdg.
PANEL DESIGNN.I.C.
SCALE: 3/8" = 1'-0"
SCALE: 3/8" = 1'-0"SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"
DOGS WELCOMEPlease observe the following rules:
• Dogs must be kept on leash at all times.
• Please clean up after your dog and dispose of waste properly.
BIKEWAY
CLEVELAND
LAKEFRONT
ammenities
restrictions
ammenities
information
restrictions
information
restrictions
ammenities
restrictions
ammenities
information
restrictions
information
restrictions
ammenities
restrictions
ammenities
information
restrictions
information
restrictions
ammenities
restrictions
ammenities
information
restrictions
information
restrictions
ammenities
restrictions
ammenities
Restrooms First Aid
Shelter EmergencyPhone
Restrooms First Aid
Shelter EmergencyPhone
YOU ARE HERE10MILE
heads-up map
SIGNAGE & WAYFINDING FAMILY | WAYFINDING | PEDESTRIAN & BIKE
EDG1172 | NOVEMBER 20, 2013©Studio Graphique, Inc. www.designwithdirection.com EDG | WESTSHORE BLVD & MULTIPURPOSE TRAIL | 3
Alternate
TRAILBLAZER | FROM NEIGHBORHOODSTB PEDESTRIAN/BIKE DIRECTIONAL | AT NODES & DECISION POINTS ALONG TRAILPBDGATEWAY—TRAIL | ENTERING TRAIL AT NODESGW-T
PATHWAY
CLEVELAND
LAKEFRONT
SCALE: 3/8" = 1'-0"SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"
BIKEWAY
CLEVELAND
LAKEFRONT
West 73rd St.
• Motorized vehicles are prohibited on all purpose trails.
• Always stay to the right, which allows others to pass and prevents interference with oncoming traffic.
• Bicyclists in Cleveland Metroparks must obey state and park district equipment laws. If riding during dusk or dawn, you must have a headlight and proper reflectors.
• Bicyclists and in-line skaters should alert others with a bell or by voice when passing from behind.
• Bicyclists and in-line skaters should control their speed and maintain a safe distance.
• Park visitors are allowed to walk their dogs and cats on all purpose trails. Pets must be leashed, and owners must remove any animal waste.
• No Alcohol.
PLEASE OBSERVE THE FOLLOWINGALL-PURPOSE TRAIL RULES.
OPEN 6 A.M. - 11 P.M.
BIKEWAY
CLEVELAND
LAKEFRONT
Edgewater Bluff
EdgewaterMarina
Lakefront BikewayEASTBOUND
Lakefront BikewayWESTBOUND
©Studio Graphique, Inc. designwithdirection.com
portfolio | branding placemaking wayfinding
CLEVELAND LAKEFRONT NATURE PRESERVEFormerly known as Dike 14, the site along Lake Erie was renamed Cleveland Lakefront Nature Preserve by the Cuyahoga County Port Authority. The Port Authority approached Studio Graphique for a new logo and trailblazing system to be unveiled at the same time the site would officially open to the public. Considered to be an excellent bird-watching location, the new bird migration site required a mark to represent their main attraction. Illustrating the landscape of the Nature Preserve and its strong connection to bird-watching, the logo and color palette were applied to trailblazing signs and an on-site kiosk.
project scope
brand identitysign system design
©Studio Graphique, Inc. designwithdirection.com
portfolio | branding placemaking wayfinding
FAIRPORT HARBORStudio Graphique worked with the Village of Fairport Harbor to position and brand the community. The new identity and brand materials center around the Village’s iconic lighthouse. Paired with water and sun, the brand caputures the easy-going, beachy spirit of Fairport Harbor and form a strong foundation from which the Village can build on to reach their goal of becoming a regional destination.
project scope
positioninglogo design brand identity brand standardsad design