120621 Ti Services Low

7/31/2019 120621 Ti Services Low

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Who we are,What we do

ReseaRch, TRaining & communicaTion


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What is Trade Intelligence?Trade Intelligence is a research, communication and

training business ocused on the consumer goods re-

tail and wholesale trade. Our clients are major manu-

acturers and service providers who use our products

and services to keep abreast o developments in their

key customers businesses, their perormance and

key strategic drivers, and the environment in which

they operate. By leveraging our unmatched consumer

goods industry knowledge, we also assist consumer

goods businesses to promote their brands in eective

ways at the various touch points o the value chain.

Our MissionTrade In te ll igence prov ides insigh t in to and com-

munication solutions or the SA consumer goods

environment. We strive to promote eective and

proitable trading relationships, and inspire interest

in the industry.

ReseaRch, TRaining & communicaTion

My non-customer-

acing sta dont getto hear the trade speakabout their needs andexpectations

We battle to educateand inorm our junior

to middle managementregarding retail

We are looking toachieve key touchpointefciencies, but theoundation knowledgeis lacking

My suppliers keepchanging theirAccount Managers,and so theres nounderstanding omy business, how

to handle my accountor service my needs

An Industry NeedFeedback rom our proile users, regular retailer in-

terviews and clients has revealed the critical need

or a service that provides key industry insights and

customised communication solutions:

Our Divisions

communicationInnovative,cost-effective

communication or the trade

TheTradeTatler

trainingTICustomerAcademy

StandardPresentations

CustomisedWorkshops

researchTradeProfiles

www.tradeintelligence.co.za

IndustryNews


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Managemen-ReadyPPt Presenaions

A comprehensive, highly

visual set o presentations

designed to bring your

customer into your oice.

Slides illustrate how your

customers strategies are

being executed on the shop

loor. Drop these slides into

your own customer strategy

presentation or use them

to educate new sta aboutyour key customers.

Subscripion based web accessLogontowww.tradeintelligence.co.zaandaccesseachprofiledaccount.Thesiteseasytonavigateformatallows

youtopulloutyourrequiredinformationinminutes.ReportsareprintableasPDFsforyoureaseofreference.

TRADE PROFILE HOME PAGE RETAILER HOME PAGE RETAILER FULL PROFILE PAGE

researchTrade ProfilesTheTradePro fi les areattheheart of theTradeInte ll i-

gence oering, and provide a comprehensive, detailed

and up-to-date view o South Aricas major retailers

and wholesalers, their current trading strategies, and

their perormance relative to that o their competitors.

Theyareavailableasmanagement-readyPPT

presentations and downloadable on our website

www.tradeintelligence.co.za.


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Trade Inte ll igence has a dedicated research team

who monitor your retail accounts daily. We subscribe

to every relevant industry publication, regional and

national newspaper, the inancial press and news-

wire. We read every story and cross-reerence it back

to our existing knowledge database. We liaise with

the analyst community, attend shareholder brieings

and we talk directly to key retailers both at group

and divisional level.

Regular store visits across each retailers demo-

graphic proile, provide us with photographic insights

into the execution o retail strategy on the shop loor.

Inormation rom these diverse sources is collated, and

ed through our comparative analysis database to pro-

duce our current and trended comparative reports.

Who subscribes o he trade Proiles?Decision-makers in these and other major businesses

utilisetheTradeProfileReportstodrawupkeyaccount

plans, prepare or their annual customer meetings, as-

sist with induction o new sta and identiy opportuni-

ties or collaborative growth with their trading partners.

Which reailers does trade Inelligence profle and how are he trade Proile repors compiled?

Special Reports: Our Special Reports assist you to engage moreproitably in your joint business planning with customers and provide

comprehensive insight into retailers, supplier opportunities, shopper

proiles and more. We also welcome commissioned reports that are

tailor-made according to your speciic business needs. The Special

Reports come in the orm o in-depth, highly visu-

alPowerPointpresentations.

Hard copies were handed out atour Sales Conerence or use inputting together account plans.Some have even used the SAenvironment section as part odiscussions with their buyers.The team have ound the tool ex-tremely useul


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An introduction to the SA trAde

Format: 2 day Interactive Workshop

Who should attend:Graduates, new entrants and

non-customer acing sta

Trade Intel li gence plays a undamenta l ro le i n at tract-

ing, educating and inspiring industry talent with theMyCustomer 2.0 Workshop, an intensive two-day

workshop or marketing and customer marketing

graduates, new entrants and non-customer acing

sta, providing in-depth insight into key customers

and the environment in which they operate.

Shop Floor execution

Format:1.5hourPresentation

Who should attend:Newmanagementthroughto

senior executives

A high impact 1.5 hour presentation detail ing the key

trends driving consumer behaviour now and into the near

uture, and the response to these trends on the shop

foor by local and international retailers. The presentation

is illustrated with hundreds o examples rom the trade

and is designed to generate debate in your organisation

and spark ideas or your own response to these trends.

mycustomer2.0

retailtrends

Industry Training, Insight and Facilitation ProgrammesUnder theTrade Intel ligence CustomerAcademy, theMyCustomer range of courses offer trainingacrossa

broadrangeofsubjectsthatarecriticaltoacomprehensiveunderstandingofCGIinSouthAfrica.Weconduct

workshops on the extensive material you will ind on our site, or you can tailor training materials to suit you

rparticular needs.

training

customer academy

South AFricAn trAde inSightS

Format: 3 hour Executive Review

Who should attend: Senior management and

executive teams

TheMyCustomer 4.0 Workshop is a three-hour pre-

sentation designed to get your executive team up to

speed with your key customers strategies and their

trended, comparative perormance in response to their

trading environment. A presentation that our clients

beneit rom each year, designed to maximise the in-

sights they carry into their customer planning process.

mycustomer 4.0

FoundAtionS For An eFFective cuStomer plAn

Format:1dayInteractivePresentation

Who should attend:Customermarketingteams

MyCustomer3.0isaninteractiveone-daysessionde -

signed to ocus your customer marketing and market-

ing teams on the trade, and the environment in whichthe majors operate. We look at the strategies and their

operational execution across the major retailers, cov-

ering a range o relevant material rom major consumer

trends to idea-generating illustrations o collaborative

marketing initiatives between retailers and suppliers.

mycustomer 3.0


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communicationTrade Inte ll igence Communicat ion promotes brands

rom the actory gate to the shoppers basket. With

unmatched consumer goods industry insight we mo-

tivate the sales orce, trade and shopper with highlycompelling and practical communication solutions. We

spend signiicant time in the trade developing contacts

and knowledge o the strategy, supply chain and retail

operations o South Aricas major and independent

wholesalers and retailers. We know how to best reach,

communicate with and inluence each relevant playerin the trade. We think creatively, ocus on executing

brilliantly and learn constantly.

The work we have put out in this short time is becomingthe envy o the business

Customer Marketing Manager, Major Manuacturer

We activate and break through with engaging commu-

nication at the critical point-o-sale.

Sales Representative MarketingTrade Communication

We motivate and equip sales reps with relevant tools,

knowledge and incentives to perorm in the trade.

We communicate with the ormal and independent re-

tail and wholesale sector in the language they under-

stand and tell them what they want to hear.

Beore developing a strategy, we can assist you in un-

covering the way shoppers engage with your category

and eel about your brand.

Shopper InsightsShopper Marketing


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Trade Tatl er is a week ly e-newsle tter

which provides readers with an up-to-

date overview o what is happening in

theSAandinternationalFMCGindustry.

The Tat le r i s an excel lent read i nc is ive,

insightul and irreverent. Its not simplya gathering o eeds and links, but

a compact summary o the available

inormation, with some insider scoop

and insight. The Trade Tatler will be

delivered to you when you sign up at

www.tradeintelligence.co.za.

For more inormation or to book your

Trade Tatl er advert is ing space contact

uson+27(0)313032803oremailusat

[email protected]

48%

16%

15%

11%

6%3% 2

% Trade TatlerReadershipby Sector

Manuacurer

Reail and Wholesale

Oher

Media andCommunicaions

Proessional Servicesand Research

Logisics andMerchandisingServices

Inormaiontechnology

Your single source of consumer goods industry news,delivered straight to your inbox fresh every week.

For someone whodoes not havetime to read thepapers romcover to coverand really justwants inormationon the FMCGmarket. It's perect,thank you!


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Phone 031 303 2803 Email [email protected] Web www.tradeintelligence.co.za

For more information, please contact us at:

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