12 Habits Of Successful Social Media Pros
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Transcript of 12 Habits Of Successful Social Media Pros
pros 12 habits of successful social media
What’s the secret sauce of
Social Media?
Well, it’s not just one recipe.
But it seems the pros share some common habits.
They do these 12 things:
1. Help
It doesn’t matter whether they have 1,000 followers or 100,000, Social Media pros often help others. If it could be harnessed, the karma flying around the Twittersphere (and on G+ and Pinterest and so on) might be
sufficient to advance all humanity closer to world peace.
2. Share Fairly
The pros never steal. They don’t have to because they’ve figured out that it’s not actually content that’s king. It is the creators of content that rule the kingdom. Social media stars create amazing content. And they
also share content liberally, crediting generously as they press the words: publish, pin, or post.
3. Thank
The smoothest social media folks are also among the kindest. Just check out the Twitter streams of those with hordes of
followers eager to sop up the social savvy. Tweets from the pros often contain thanks and kind words for others.
4. Remember
To have an effective social presence, you need to be mindful of others. Social media pros remember what it was like to not know that RT stood
for retweet (or to not know what retweet meant). I think it is, in part, their own memory of feeling like a newbie that keeps the social media pros so
generous with their tips and advice.
5. Don’t Patronize
The pros don’t talk down to their audience. And they also aren’t afraid to admit if they don’t know something and need to double check before
answering. I’ve listened to more than one webinar in which presenters gave a best guess to a question. Being so comfortable with their
competence that they exude authenticity only underscores their social media chops.
6. Follow
In many, if not most cases, they follow back.
7. Have Conversations
They have a lovely way with the back and forth, but also they
know when to take it offline or move to direct messages. Social media is not
one-way or performance art. Not
when done well, anyway.
8. Make time for Social Media
They also know how hollow this comment is: “I don’t have time for social media.” So many tools help with scheduling posts, keeping track of
mentions and chats, or monitoring various aspects of social presence that makes this excuse just that—an excuse. Social media pros find ways to
find time.
9. Blog
It’s nearly impossible to be effective with, on, and around social media without blogging. This is a vital way to stay engaged with your audience
and to maintain and build a social presence. Pros blog. Period.
10. Remain Present
Sure, everyone needs to take some time off and seek downtime. Social media mavens are no
exception. But generally, the pros are present. They ask, respond,
reach out ,and chat with many others. That’s one of the ways they hone their skills. They’re out
there, doing it. They don’t fake it.
11. Show Their Personality
Personality draws followers. It’s what lures readers to blogs, viewers to webinars, and eyeballs to shared content. The
best on the Web all have a personality that pops.
12. Laugh at Themselves
We’re all learning on social media. So much is new that it’s impossible to have mastered
everything. But the most effective social media types maintain a sense of humor about it. They can, and do,
laugh at the funny things that crop up so often online. They
don’t take themselves too seriously. That’s one of the things that make them so
effective, and so fun to follow.
What do you think?
pros 12 habits of successful social media