119041617 Distribution Channel AMUL

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DISTRIBUTION CHANNEL OF AMUL

A PROJECT REPORT ON


2012-13 1


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A PROJECT REPORT ON

“DISTRIBUTION CHANNEL OF AMUL”

SUBMITTED BY

“___________ ”

FOR THE DEGREE OF

THE BACHELOR OF MANAGEMENT STUDIES

UNDER THE GUIDANCE OF

“MISS _____________”

___________ COLLEGE OF COMMERCE AND ECONOMICS _________, MUMBAI – 4000____

ACADEMIC YEAR 2010 - 2011

2012-13 2


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DECLARATION

I, ___________, OF THE _________ COLLEGE OF COMMERCE AND

ECONOMICS, ___________ E ! , HEREBY DECLARE THAT I HA"E COMPLETED

THE PROJECT ENTITLED “DISTRIBUTION CHANNEL OF AMUL” IN PARTIAL

FULFILLMENT OF THE RE#UIREMENT FOR THE THIRD YEAR OF THE

BACHELOR OF MANAGEMENT STUDIES COURSE FOR THE ACADEMIC YEAR

2012-2013

I FURTHER DECLARE THAT INFORMATION SUBMITTED BY ME IS TRUE AND

ORIGINAL TO THE BEST OF MY $NO%LEDGE&

DATED' _________

Name of the student

2012-13 3


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CERTIFICATE

I MISS ______________ HEREBY CERTIFY THAT ROSHANI PARE$H

_________________ STUDYING IN TYBMS AT ______COLLEGE OF COMMERCE

AND ECONOMICS, __________, HAS COMPLETED A PROJECT ON

“DISTRIBUTION CHANNEL OF AMUL( IN THE ACADEMIC YEAR 2012-2013

UNDER MY GUIDANCE&

I FURTHER CERTIFY THAT THE INFORMATION SUBMITTED IS TRUE AND

ORIGINAL TO THE BEST OF MY $NO%LEDGE&

DATED'

P)*+'

Name of the u!de

E*./ S/ 5D*6 "RO#ECT $UIDE

_____________________

Co%%ee Sea% "RINCI"AL

2012-13 4


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AC&NO'LEDE$EMENT

I E7PRESS MY SINCERE THAN$S TO MISS ______________ FOR HER

"ALUABLE GUIDANCE IN DOING THIS PROJECT&

I %ISH TO TA$E THE OPPORTUNITY TO E7PRESS MY DEEP SENCE OF

GRATITUDE TO "RINCI"AL ___________________________ AND "ROF( )M*(+

________________________ FOR THEIR IN"ALUABLE GUIDANCE AND

SUPPORT IN THIS ENDEA"OUR& THEY HA"E BEEN A CONSTANT SOURCE OF

INSPIRATION&

FINALLY IT IS THE FOREMOST DUTY TO THAN$ ALL MY RESPONDENTS,

FAMILY 5 FRIENDS %HO HA"E HELPED ME DIRECTLY OR INDIRECTLY IN

COMPLETING MY FIELD %OR$, %ITHOUT %HICH THIS PROJECT %OULD

NOT HA"E BEEN SUCCESSFUL&

Name of the student

2012-13 8


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TABLE OF CONTENTS

2012-13 9


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CHA"TER ,

2012-13 :


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,(, E-ECUTI.E SUMMAR/

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CHA"TER 0

2012-13


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0(, AMUL STOR/

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0(0 E.OLUTION OF THE CO2O"ERATI.E MO.EMENT

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CHA"TER 4

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;(, AMUL THE COMMERCIAL BRAND

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68/93


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CHA"TER K

2012-13 9


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K(, RESEARCH OB#ECTI.ES

T; 6@ +;@. +6/; 6;=* * AMUL

K(0 SAM"LE SI>E

100 ;6

K(4 RESEARCH LIMITATION

• R*+? / )/./6 6; 100 ;6

• R*+? / )/./6 6; 6@ ;< +;@. +6/; ;) 6;=* * AMUL

2012-13 :0


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K(; DATA INTER"RETATION

A$E $ROU"

• 42 ;6 = ;< 6? * ;@ 40 – 80

• 30 ;6 = ;< 6? * ;@ 30-40

• 21 ;6 = ;< 6? * ;@ 20-30

• : ;6 = ;< 6? * ;@ 80-90

2012-13 :1


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SE-

• 91 ;6 = M*)

• 3 ;6 = F.*)

2012-13 :2


73/93


OCCU"ATION

• 42 ;6 = *)*/

• 21 ;6 = ;


74/93


CONSUM"TION

A)) 6? 100 ;6 +;@. * AMUL

2012-13 :4


75/93


BRAND IDENTIFICATION

100 ;6 /6/


76/93


"URCHASE

• 21 ;6 @+?*


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FREUENC/

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• 12 ;6 @+?* T=/+ / * =>

• 20 ;6 @+?* ;+ / .;6?

2012-13 ::


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REASONS FOR "URCHASE

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• 9: ;6 @+?* * /6 / 6?/ ?;@?;) @ @/.6

2012-13 :


79/93


TASTE AS A "URCHASE FACTOR

23 ;6 * 6?*6 6*6 *+6 * * /.


80/93


"RODUCT TRUST AS A "URCHASE FACTOR

39 ;6 * 6?*6 ;@+6 6@6 *+6 * * /.


81/93


HABITUAL CONSUM"TION AS A "URCHASE REASON

10 ;6 * 6?*6 ?*/6@*) +;@.6/; *+6 * * /.


82/93


K(< SUR.E/ FINDIN$S

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• T*6, T@6, H*/6@*) * 6? /. *;


83/93


CHA"TER

2012-13 3


84/93


(, OBSER.ATION OF SCM ISSUES

F;));=/ * 6? .*; /@ **) =/6? +6 6; 6? SCM ;< A.@)'

La*e* %ead t!me32

A @. ;< 6?/ *6/ * ;6 / 6? ;*/ +6;, * .* * ;6

;


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;=6?& F/6,


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• T? +;.* ?* +; +;.6+ / ./)> ;+/ * 6? ;@+6/; ;< */

;@+6 * *)) ;6? *+6//6/ = 6@6 6; 3PL

• I


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(0 RECOMMENDATION J SU$$ESTION

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ERP / 6? +;.*, 6/)) @ 6; / /+/)/ ?*/; ;< /6 /6/@6;,

6*/) @


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;6 * *); 6? /.).6*6/; ;< J@6-/-T/. /


89/93


CHA"TER

2012-13


90/93


(, CONCLUSION

Amul means different things to different people

To a milk producer # A life enriching e$perience

To a consumer # Assurance of having wholesome milk

To a mother # A relia%le source of nourishment for her child

To the country # &ural development and self reliance

A.@) ?* / * = /./; 6; .*>6/& I6 ?;= 6?*6 * .;+*6/+*))

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+;66 6; @ +/*6 .*+?/&

F;));=/

/;*6/ .*>6/, /+)@/ *+>*/, /+ * ;.;6/;& A.@) *6//

2012-13 0


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+*.*/ +*6 * )*? / 6? .*>6 6?*6 6@*)) ) 6; * 6/*) =* 6?*6

;+> 6? +;.6/6/;&

Manaement3 T? @/+/;@ ?*)/ ;< ;), +;/6/; ;<


92/93


(0 BIBLIO$RA"H/

•

J;?; G, S+?;) $* “E);/ C;;*6 S6*6-T6 * C*(,S/6? E/6/;, P6/+ H*)) ;< I/* P6& L6& 2004, 100-102,134,13&

• T?;.; A6?@ A& J&, S6/+>)* J& A& III “S6*6/+ M**.6-C;+6

* C*(, T?/66? E/6/;, T*6* M+G*=-H/)) P@)/?/ C;& L6& 2003,

11:, 123 –12:&

• P*6), R*.??*/ P&, “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+

U/; L6& A*, 80 Y* ;< M/)> 5 H*)6?&(

•D& $@/&, “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/; L6&A*, 80 Y* ;< M/)> 5 H*)6?&(

• C*6, T?;.* R&, “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/;

L6& A*, 80 Y* ;< M/)> 5 H*)6?&(

• P*6), T& $&, “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/; L6&

A*, 80 Y* ;< M/)> 5 H*)6?&(

• G;=*, S?/ D, “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/;

L6& A*, 80 Y* ;< M/)> 5 H*)6?&(

• H*), M/+?*), “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/;

L6& A*, 80 Y* ;< M/)> 5 H*)6?&(

• B*/, J& J& “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/; L6&

A*, 80 Y* ;< M/)> 5 H*)6?&(

• S/?, $*6*, M/66*), S& P&, S/? "/*, “A.@), T? $*/* D/6/+6 C;;*6/

M/)> P;@+ U/; L6& A*, 80 Y* ;< M/)> 5 H*)6?&(

2012-13 2


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• D& O*, D& R&, “A.@), T? $*/* D/6/+6 C;;*6/ M/)> P;@+ U/;

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'EBSITE .ISITED

• ===&*.@)&+;;

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• ===&//*./)>;@+6&+;.

BOO&S

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119041617 Distribution Channel AMUL

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