110315 gruden pfizer_credentials

Agency Credentials

© Copyright 2011 Gruden Pty Ltd.


About us

What we do

Project team

Case studies

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About us1\



42010 was a milestone year for us - 15 years consulting in the digital space. A client-focused digital agency with offices in Sydney & China, we’re a multidisciplinary team of 40+ delivering a wide range of digital services.

Snapshot • Establishedin1995 –15+yearsdigitalexperience• FoundingmemberofWSG(WebStandards)• 40+staffinSydney&China• AsiaPacificcoverage• DigitalStrategy\Creative\ Development\Support• AdobeSolution&EnterprisePartner• MicrosoftCertifiedPartner

1 \ About us

Our Vision To be one of the top 5 digital & media agencies in the Asia Pacific Region.

OurMission

To deliver usable, high-end creative, rich & engaging enterprise applications to name brands, corporates, government agencies & organizations across the Asia Pacific Region.

Our approachWe keep it simple. We listen to all stakeholders. We talk to the actual users. We leverage from our combined experience and work collaboratively as a team. Our aim – to create the best user experience possible.

What we do2\



62 \ What we do

Research&Strategy• Brand Positioning• Digital Strategy• Project Management• Business Analysis• Information Architecture• Usability Testing & Analysis• SEO \ SEM• Social Media

Development• Content Management• Custom Applications• Rich Internet Applications• HTML\CSS\AJAX\JQUERY• Standards & Accessibility Compliance• Mobile Development• Content Migration

Creative• Online Advertising• Digital Branding• Campaigns• Rich Media• Games & Viral Marketing• Website, Intranet & UI• Mobile Content & Apps• Animation & Video

research&strategy developmentcreative


7Ourexpertise• CMSFrameworks (Sitecore,SharePoint,OpenSource)

• DigitalStrategy&Consulting (PM,UX,Analysis,Accessibility,Usability,Analytics,SEM,SEO,SocialMedia)

• RIADevelopment (Silverlight,Flash,Flex,AIR,jQuery,AJAX,Livecycle)

• CustomApplicationDevelopment (ASP.NET,Java,CF,PHP)

• Mobiledevelopment (Android,iPhone\iPad,Windows7,HTML5,SMS,PSMS)

2 \ What we do

your team3\



93 \ Project team

Simon has over 5 years’ Digital Account Management experience in implementing strategies across multiple channels including SEO, SEM, Affiliate Marketing & Social Media.

As an integral team member on projects, Simon has encompassed everything from site rebuilds, keyword specific organic search campaigns through to product launch microsites.

Simon’s experience spans across the Finance, Insurance, Travel and Government verticals, and with a solid background in competitor analysis, emerging digital trends and utilizing Analytics for tracking web traffic behavior, clients are ensured they will have the right guidance in defining their campaign/project goals.

Georgie has over 9 years experience working in the digital space and in recent years has been focusing her attention on user requirements gathering and deployment of large scale online applications and websites.

As a project manager, Georgie has worked with clients such as Network TEN Digital Media, Foxtel (corporate website redevelopment), CSR (Gprock Small Customer Loyalty Program website ), Telstra (BigPond Movies Downloads website), Australian Tax Office (e-tax), Transurban (Roam website usability review), Seven Network (project review), Department of Juvenile Justice (Intranet redevelopment based on FortyTwo CMS).

Georgie brings digital experience from clients in many different verticals.

Daniel has over 12 years experience consulting in the digital space. During this time he has consulted, managed and lead a mixture of Creative and Interactive teams for a wide-range of companies; Print, Government, Advertising & Digital.

His primary focus; ideas generation, digital strategy, user interface & interaction design. His primary role; to create, motivate and generate outstanding interactive work. Daniel oversees the integrity of our brand and is also entrusted and responsible to ensure our end product is always strategically on target & tactically optimized.

Over the years he has worked with brands including; Australian Government (State & Federal), Commonwealth Bank, Disney Channel Australia, Lend Lease, Panasonic & Walt Disney to name a few. Qualifications include; Bachelor of Graphic Design with honors (BDes.), Project Management (CCE) University of Sydney and Award School.

Joe has been working in the interactive space for 10 years. Starting out originally as a designer then rapidly moving into the interactive development space.

He is passionate about new web technologies - both traditional desktop and mobile, and currently specialises in Adobe Flash and Action script 3 development.

Joe has extensive online, cross-browser experience, having gained the majority of his interactive development experience while working many years at ninemsn.

SimonMacfarlane

Senior Account Manager

GeorgieHorvath

Project Manager

DanielScow

Creative Director

JoeShields

Senior InteractiveDeveloper

Case studies4\



114 \ Case studies Client Johnson & JohnsonWorks eSales Aid & Presentation



154 \ Case studies Client Pharmaxis - AridolWorks Website \ CMS



164 \ Case studies Client Business Events SydneyWorks Website, FLEX Application



174 \ Case studies Client Disney, Hannah Montana Cover StylerWorks Interactive magazine cover designer/builder



184 \ Case studies Client Disney, My Camp Rock IIWorks Campaign supersite with video voting



194 \ Case studies Client Disney, Zeke and Luther Skateboard CreatorWorks Skateboard deck designer with competition



204 \ Case studies Client DECC / NSW Government, Save Power CampaignWorks Campaign website



214 \ Case studies Client Energy AustraliaWorks Powersmart Calculator



224 \ Case studies Client NineMSN, American ExpressWorks Mini promotional site development



234 \ Case studies Client NineMSN, Braun Cruzer4Works Virtual Styling campaign minisite



244 \ Case studies Client Walt Disney Internet GroupWorks Website portal and account management


Speaksoon.

gruden.com

Sydney Head Office

Level 10, 220 George Street Sydney NSW 2000 Phone: +61 2 8256 5300 Fax: +61 2 8256 5399 Email: [email protected]

110315 gruden pfizer_credentials

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