1.1 - IBM Optim Big Picture

Optim™

© 2008 IBM Corporation

IBM Software Group

Information On Demandfeaturing IBM® Optim™

Unlocking the Business Value of Information for Competitive Advantage

Summer/Fall 2008

Optim Partner Enablement and SolutionsIBM Toronto Lab

Optim™


IBM Software Group

Data Management – Optim

Summer/Fall 2008

Optim Partner Enablement and Solutions

IBM Toronto Lab

Optim ®

© 2008 IBM Corporation3

Copyright IBM Corporation 2008. All Rights Reserved.

– This presentation is intended to assist clients, business partners and IBM staff in understanding IBM Software directions for IBM Information Management data management in 2008.

– This presentation can be used in any sales, consulting and proposal situations except individual charts labeled VENDOR CONFIDENTIAL or IBM CONFIDENTIAL, in which case they should be considered confidential under the practices in place in your firm and under any existing agreements with IBM regarding disclosure of confidential information.

– For questions or to request permission for any other use of the information or distribution of the presentation, please contact any member of the IBM software sales team.

Optim ®


BusinessOptimization

InformationAgenda

BusinessAutomation

ApplicationAgenda

Faster Processing, Reduced Costs

New Initiatives Increasingly Focused on OptimizationOrganizations Striving for Competitive Advantage

Competitive AdvantageBusiness Optimization Growth is 2 Times Faster thanBusiness Automation

Includes Hardware, Software and Services. Does not include Networking, Printer, or Standalone Printer or PC Markets. CGRs 2006 – 20011. Opportunity estimates based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence data is provided for illustrative purposes and is not intended to be a guarantee of market opportunity.

$117B11.1% CGR

$594B5.1% CGR

Call Center

OperationsERP &

Financials

Supply Chain

Management

CustomerProfitability

Financial Risk Insight

Dynamic DemandPlanning

Optim ®


Establish & maintain an accurate, trusted view of

information

Plan, understand & optimize business

performance

Information On DemandUnlocking the Business Value of Information for Competitive Advantage

Better BusinessOutcomes

Customer & Product Profitability

Workforce Optimization

Dynamic Supply ChainMulti-Channel

Marketing

Financial Risk Insight

Business Optimization

Flexible Architecture for Leveraging Existing Investments

Establish and maintain an accurate, trusted view of

information

Plan, understand and optimize business

performance

End-to-EndCapabilities

Use information as part of business

processes

Manage information over

its lifetime

Manage information over its lifetime and use

it as part of business processes

OtherInformationSourcesOptim™Optim™

Optim ®


Information On DemandInvestment, Innovation and Deliveries Drive Industry Leading Capabilities

6

and more…

2005

2007

2006

IOD ExternalLaunch

DB2 9

FileNetAcquisition

Ascential,Trigo, DWL,

SRD, Venetica, iPhrase…

Acquisitions

Princeton SoftechAcquisition

DataMirrorAcquisition

Information Server

Dynamic Warehousing

FileNet P8

UnicornAcquisition

pureXML

Data Studio

Content Manager 8.4

IMS 10

IDS 11

2008…

CognosAcquisition

SolidAcquisition

LASAcquisition

Content Analyzer

InfoSphere MDM ServerInfoSphere Warehouse

Delivering End-to-end CapabilitiesUnlocking the Business Value of

Information for Competitive Advantage

Unlocking the Business Value of Information

for Competitive Advantage

Optim

Optim ®


Information On DemandA Comprehensive Approach to Accelerate Business Value

Strategy &Implementation

Know How & ExperienceStrategic Consulting

Implementation Services

Business Partners& Solutions

Applications & ToolsSkills & ExpertiseIndustry Solutions

People, Processes & Applications

Optim ®


Optimize PerformanceImprove application performance by segregating historical transaction records to a safe, secure archiveAchieve Service Level Agreements (SLAs) consistently Accelerate delivery of revenue-generating applications

Mitigate RiskManage and access archived data; enable prompt, accurate responses to audit or e-discovery requests Protect data privacy and safeguard shareholder loyalty

Control CostsReduce infrastructure costs; enable cheaper tiered storageMinimize cost of compliance; reduce opportunity for fines & penaltiesIsolate application errors early in the lifecycle, where they are cheapest to fix

Data Management Yields Stronger Business Outcomes

Optim ®


IBM Optim™ Solutions

Optim Data Growth Solution(Archiving)

– Improve performance– Control data growth, save storage– Support retention compliance– Enable application retirement– Streamline upgrades

Optim Test Data Management Solution

– Create targeted, right sized test environments

– Improve application quality– Speed iterative testing processes

Optim Data Privacy Solution– Mask confidential data– Comply with privacy policies

Optim ®


IBM Optim 46%

IBM Optim 46%

IBM Optim™: The Market Leader!

Sources: Gartner, “Archiving Software Market to Experience Strong Growth Through 2010,” 2006; Forrester Research, “Database Archiving Remains An Important Part Of Enterprise DBMS Strategy,” 2007

Gartner predicts 38% CAGR

IBMHP/Outer Bay ApplimationOthers

[Optim] customers spoke highly of the reliability and high performance of its archiving solution, which sets it apart

from other vendors in this space.

-- Forrester Research

Optim ®


Enterprise Data Management (EDM)Four Areas of Impact within Your Organization

Business Value

Information Governance

Simplification of Infrastructure

Business Continuity

Optim ®


1

EDM Solution Requirements – The Four Pillars

Enterprise Architecture

Complete Business Object

Extract, Store & Restore

Universal Access

2

3

4

Optim ®


1Archive

Production Environments

OEM

/ISV

Cus

tom

Am

docs

SAP

JDEd

war

ds

Peop

leSo

ft

Ora

cle

Sieb

el

Subset & MaskNon Production Environments

OEM

/ISV

Cus

tom

Am

docs

SAP

JDEd

war

ds

Peop

leSo

ft

Ora

cle

Sieb

el

NAS SAN ATA CAS Optical Tape

Windows XP/2000 Solaris HP/UX Linux AIX OS/390 Z/OS i-Series

Oracle SQL Server Sybase Informix DB2 LUW XML IMS VSAM Adabas DB2 z/OS Teradata

Optim ™

Data Growth, Data Privacy, Test Data Management, Application Upgrades, Application Retirement

Enterprise Architecture

Single, scalable, Enterprise Data Management Solution

Optim ®


Complete Business Object

Represents application data record – payment, invoice, customer– Referentially-intact subset of data across related tables and

applications; includes metadataProvides “historical reference snapshot” of business activityFederated extract support across enterprise data stores

2

Optim ®


Extract, Store and Restore

Extract: Identify and extract business objects across multiple related applications, databases and platforms

Store: Store immutable business objects independent of infrastructure – any hardware device or platform

Restore: Migrate or restore business objects seamlessly from any database, application or version to any other database, application or version. Choose precisely which items to restore– a single transaction record, a year’s worth of data, or any other range or parameter you specify.

3

Optim ®


3Extract, Store and RestoreFederated Extract

EBiz Financials / Oracle

Siebel / OracleCustom Inventory

Management / DB2

Complete Business Object Captures End to End Business Process

Optim ®


3Extract, Store and RestoreStore in Any Environment

Non DBMSRetention Platform

ATA File ServerEMC CenteraIBM RS550HDS

Offline Retention Platform

CDTapeOptical

Archive

Restore

ProductionDatabase

CurrentData

1-2 years

ActiveHistorical

3-4 years

Archive ReportingDatabase

OnlineArchive

5-6 years

OfflineArchive

7+ years

Compressed Archives

Compressed Archives

Compressed Archives

Archive Definitions

Optim ®


Optim

Legacy Legacy Application DataApplication Data

3Extract, Store and RestoreRestore to Any Environment

Legacy HRIS on DB2/z

Archive

Archives

Reporting Data

Historical Data

Reference Data

ERP HCM App on DB2 LUW

Reload

Replacement Application Data

Universal Access to Data

ODBC / JDBC

XML Report Writer

Optim ®


Optim

4Native application access– Familiar screens and

processes

Application independent access– Industry standard methods:

SQL, ODBC/JDBC, XML– Portals– Report writers: Crystal

Reports, Cognos, Business Objects, Discoverer, Actuate

– Desktop formats: Excel, CSV, MS Access

– Database formats

Universal Access

Access Any Record, Anytime, Anywhere!

Additional Options

ODBC / JDBC

XMLSQLExcel

Access

ERP Applications

Optim ®


EDM Solves Enterprise Challenges

Data Growth

Upgrades & Migrations

Application Retirement

Test Data Management

Data Privacy

Retention & Discovery

Optim ®


OptimCurrent

Production

Historical

Complete Business Object provides historical reference snapshot of business activityStorage device independence enables ILM

Archives

Immutable file format enables data retention compliance

Enterprise Challenge: Data GrowthOptim™ Data Growth Solution: Archiving

ReportingData

HistoricalData

ReferenceData

Archive

RetrieveRetrieved

Universal Access to Application Data

ODBC / JDBC

XML Report Writer

ApplicationApplication

Optim ®


Application

Older Version

Enterprise Challenge: Application UpgradesOptim Streamlines Application Upgrades

Upgraded Version

Archives

Universal Access to Application Data

ODBC / JDBC

XML Report Writer

Application

Upgrade Project

Application

Current Data

Archives

ArchiveApplication

Data Archive

Optim ®


Optim

Enterprise Challenge: Application RetirementOptim Supports Application Retirement Strategies

Current DataCurrent Data

Inactive Inactive Application DataApplication Data

Obsolete Application

Query/ReportingEnvironment

Reload

Reporting Data

Universal Access to Data

ODBC / JDBC

XML Report Writer

HistoricalHistoricalDataData

ReportingData

Archives

Reference Data

Archive

Optim ®


Optim

Create targeted, “right-sized” subsets faster and more efficiently than cloning

Easily refresh, reset and maintain test environments

Compare data to pinpoint and resolve application defects faster

Accelerate release schedule

Enterprise Challenge: Test Data ManagementOptim Test Data Management Solution

Production or Production

Clone

DevQA

Test

LoadInsert / Update

Compare

ExtractFilesExtract

Optim ®


Example 2Example 2Example 1Example 1

PersNbr FstNEvtOwn LstNEvtOwn27645 Elliot Flynn27645 Elliot Flynn

Event TableEvent Table

PersNbr FstNEvtOwn LstNEvtOwn10002 Pablo Picasso

10002 Pablo Picasso

Event TableEvent Table

Personal Info TablePersonal Info Table

PersNbr FirstName LastName08054 Alice Bennett19101 Carl Davis27645 Elliot Flynn

Personal Info TablePersonal Info Table

PersNbr FirstName LastName10000 Jeanne Renoir10001 Claude Monet10002 Pablo Picasso

Enterprise Challenge: Data PrivacyOptim Data Privacy Solution

A comprehensive set of data masking techniques to transform or de-identify data, including:String literal valuesCharacter substringsRandom or sequential numbers

Arithmetic expressionsConcatenated expressionsDate aging

Lookup valuesIntelligence

Referential integrity is maintained with key propagation

Patient InformationPatient InformationPatient Information

Patient No. SSN

Name

Address

City State Zip

Patient No. SSN

Name

Address

City State Zip

112233 123-45-6789

Amanda Winters

40 Bayberry Drive

Elgin IL 60123

123456 333-22-4444

Erica Schafer

12 Murray Court

Austin TX 78704

Data is masked with contextually correct data to preserve integrity of test data

Optim ®


Our Enterprise Clients include…

City of Boston

Puerto Rico Federal Affairs

Administration

http://www.eos-it-services.com/index.php?id=2

Optim ®


“We can easily comply with data privacy regulations without incurring additional costs…RCI Banque“

Optim™ Delivers Business Value

Optim has already yielded the returns we were looking for, and we have just touched the tip of the iceberg…

Discovery –Saving up to $720k/year in storage

deferrals

“The bottom line is that Optim'sarchiving capabilities will help us exceed our SLAs… Chiquita

“Our backup times are 20% faster… MidAmerican Energy

“It has been a very positive experience working with [IBM] to maximize our performance and lower our TCO…

AEPArchived 1 billion rows of data

Optim ®


IBM Optim Benefits SummaryArchiving controls data growth− Improve application performance, meet SLAs− Control storage costs− Reduce maintenance burden− Streamline upgrades, safely retire legacy applications− Enable prompt, accurate response to audit & discovery

requestsTest data management speeds delivery of mission-critical functions− Speed iterative testing cycles while improving quality− Accelerate revenue generation

Data masking capabilities protect privacy− De-identify confidential information− Create a safe sandbox for testing− Support compliance initiatives

Optim ®


Questions?

Optim™


IBM Software Group

Data Management – Optim

Summer/Fall 2008

Optim Partner Enablement and Solutions

IBM Toronto Lab

Optim ®


1.1 - IBM Optim Big Picture

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