108 Brilliant Ideas for Writing Super Effective Press Releases

108 Brilliant Ideas for Writing Super Effective Press ReleasesIt’s a funny (but true) fact: One of the biggest challenges people face when writing a press release is coming up with a reason to write one in the first place.

Hard to believe, right? But there’s hope on the horizon.

At prReach, we’ve compiled the largest list of press release writing ideas and themes on the planet. Keep referring back to this list every time you prepare to write a release and you’ll perpetually have a “newsworthy” topic deserving of real media exposure.

And one more thing — before you dive in to write your release, here’s an important tip to keep in mind: Your headline is doing A LOT of the heavy lifting. In our experience, writing a great headline is 70% of writing an effective press release.

So, without further ado, we present...

TThe Top 108 Reasons for Writing a Press Release

prREACH.com13 3120 Rutherford Rd, Ste 342, Vaughan, ON L4K 0B2 CA(888) 300-1001 grow@prREACH.com

New business announcementJust purchased an existing businessJust sold a businessJust merged businessesNew service offeringNew product lineNNew websiteRe-launch of an existing website

1. 2.3. 4. 5. 6. 77. 8.

P. 1

prREACH.com13 3120 Rutherford Rd, Ste 342, Vaughan, ON L4K 0B2 CA(888) 300-1001 grow@prREACH.com

Offering a discount on a product or serviceEvents in news that tie into your product or serviceDiscontinuing a product or serviceNew research that ties into your product or serviceSomething that makes your product or service unique to your industry or customerPPrice increase or decreaseAnnouncing involvement in charitable event or activityAnnouncing an internship programSponsoring a local sports team or athleteSponsoring a local eventPro bono work done for a newsworthy clientReleasing findings of a new study or researchOOffbeat or humorous news (e.g. "Kung Fu Squirrels Go Nuts in Africa")Change in business terms (e.g. shipping policy/rates, new website terms)Business tipsTop Ten List (e.g. top ten juicing recipes)Inspirational stories tied to you or your business

9. 10.11.12.13.

14. 15.16.17.18.19.220.21.22.23.24.25.

OK, so those are the first 25 reasons to write a press release. Ready to maximize your exposure with the power of PR 3.0?

Still need ideas? The list continues...

Humorous stories tied to you or your businessCommentary on new trends or technology that may relate to your businessPredicting new trends or technology that may relate to your businessReceiving an awardGiving an award

26. 27.28.29.30.

P. 2

prREACH.com13 3120 Rutherford Rd, Ste 342, Vaughan, ON L4K 0B2 CA(888) 300-1001 grow@prREACH.com

Commentary tie in on someone receiving an award (e.g. Jack Nicholson receiving an Academy Award)A major accomplishment for you or your businessPublished a new eBookPublished a new bookPublished a new newsletterCompany anniversaryWWebsite anniversaryPartnership anniversaryBusiness relocationBusiness adding a new locationNew company name/announcementResponding to being named in a lawsuitFiling a lawsuitAAnnouncing the acquisition of a new large clientAnnouncing an appearance in the newsAnnouncing an appearance on the radioAnnouncing an appearance on a podcastAppearance in print mediaWebcast appearanceAnnouncing a television appearanceHHosting or appearing on a webinarHosting or appearing on a teleseminarAnnouncing a media appearance of any kindPublic appearanceSpeaking engagementAttending a conferenceKeynote speakerSSponsoring a workshop

31.

32.33.34.35.36.337.38.39.40.41.42.43.444.45.46.47.48.49.50.551.52.53.54.55.56.57.558.

P. 3

prREACH.com13 3120 Rutherford Rd, Ste 342, Vaughan, ON L4K 0B2 CA(888) 300-1001 grow@prREACH.com

Sponsoring a fundraiserSponsoring a seminarHosting a contestFunding a scholarshipContributing to a scholarshipPartnership agreement with another business or organizationHHiring of a new executiveAnnouncing a promotion in the companyRetirement of an employee or executiveDeath in the companyEmployee resignationChange in the way a product is manufacturedA new technology or process within the companyNNew company imageChange in current brandingNew brandNew company logoRestructuring a companyExposing industry scamsHoliday related saleHHoliday related eventMaking industry predictions countering or supporting industry expertsProviding a quote or a sound bite relating to news relevant to your industryNew use/application for your productCelebrity or public guru using your productCelebrity or public guru endorsing your productHosting a tour of your facilitySStaff member receiving a new credential or certificationOffering free product sample

59.60.61.62.63.64.665.66.67.68.69.70.71.772.73.74.75.76.77.78.779.80.81.82.83.84.85.886.87.

P. 4

prREACH.com13 3120 Rutherford Rd, Ste 342, Vaughan, ON L4K 0B2 CA(888) 300-1001 grow@prREACH.com

Offering free consultationsResponse to accusation against your industry or your companySetting a major goalAccomplishing a major goalLaunching a rewards programAnnouncing a new referral programSSchedule of upcoming speaking engagementsHosting a conferenceAnnouncing efforts to make your company more "green”Disproving common myths in your industryTaking your company publicTaking public company back to a private companyTransferring ownership of a public companyRReorganization of a public companyInitial public offering and timeline to go publicFiling a patentBeing awarded a patentCommemorating an important milestoneExhibiting at a trade showAnnouncing a stock offeringTTips sheet (e.g. “Handy Tips for Growing Tomatoes”; “Five Easy Steps to Save for Retirement”)

88.89.90.91.92.93.994.95.96.97.98.99.100.1101.102.103.104.105.106.107.1108.

P. 5

It’s official: You’ve just made it through the most extensive list ever compiled of compelling reasons to write a press release. So, are you ready to utilize the massive power of the greatest online video press release service ever created?

Compare Packages - Create an Account Now!