Three Kinds Of Customers

Online Reputation Management and

Branding For Forward Thinking

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Obviously Brilliant 2011

Who Is Your Real Target?

There are only three kinds of people.

• Those who like you.

• Those who do not like you.

• Those who do not know you exist.

Obviously Brilliant 2011

Those Who Like You

• Family

• Friends

• Current clients (maybe)

Obviously Brilliant 2011

How To Keep Them

• Do not take them for granted.

• Stay fresh and relevant.

• Underpromise and overdeliver.

Obviously Brilliant 2011

Those Who Do Not Like You

• Family

• Frenemies

• Past Clients

• Past Employees

Obviously Brilliant 2011

How To Change Them

Impossible

Obviously Brilliant 2011

Those Who Do Not Know You Exist

The rest of the world.

Obviously Brilliant 2011

Moving Them To Group One

• Marketing

• Sales

• Advertising

Obviously Brilliant 2011

Marketing

Marketing creates a memory so when a need arises your business comes to mind. For example

1. Social media

2. Promotional items

3. Sponsoring industry events

Obviously Brilliant 2011

Sales

Sales is an opportunity.

1. Referrals

2. Cold calls

3. Leads from marketing

Obviously Brilliant 2011

Advertising

Advertising seeks attention by offering a product or service through paid media.

1. Traditional media

2. PPC

3. Splash or landing pages

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How To Get Started

Time + Money = Outcome

Pick Any Two

Obviously Brilliant 2011

One Last Takeaway

No one is going to promote you unless you are willing to do it yourself first.

It’s the hardest lesson to learn but done right it pays off the most.

Obviously Brilliant Company

Online Reputation Management and

Branding For Forward Thinking

Organizations