1.02 Discuss the impact of 1.02 Discuss the impact of sports and entertainment sports and entertainment

marketing on the marketing on the economy.economy.

MarketingMarketing

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

ProductsProducts

Include both goods and services

GoodsGoodsGoods are

tangible objects that are useful to consumers.

Examples: tennis rackets, soccer balls, uniforms.

ServicesServices

Services are intangible and include tasks or acts performed for a customer for a price or fee.

Examples: Going to a Broadway play or to a NASCAR race.

Sports MarketingSports MarketingThe involvement of sports to

develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.

Includes sponsorship, endorsements, promotion, and fan clubs.

Professional TeamsProfessional Teams

Basketball: L.A. LakersFootball: Carolina PanthersHockey: Carolina Hurricanes

Collegiate and Scholastic Collegiate and Scholastic TeamsTeams

UGA-University of GeorgiaFSU-Florida State UniversityUniversity of Miami

Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways

Verizon AmphitheaterLowe’s Motor SpeedwayCricket Arena

Commercial FacilitiesCommercial FacilitiesMarina Boat Land

Health ClubsHealth Clubs

Gold’s GymYMCATriangle SportsPlexLadies Fitness and WellnessQuincy Roberts’ Elite Fitness

Center

RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks

CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird

Professional Individual Professional Individual SportsSports

PGAWorld Tennis AssociationPBA

Professional Individual Professional Individual SportsSports

Running Swimming Golf Bowling

Amateur SportsAmateur Sports

AAU-Amateur Athletic Union

AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball

AssociationNFL-National Football LeagueNCAA-National College Athletic

AssociationSECACC

Sport Support ServicesSport Support Services

NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods IndustrySporting Goods Industry

Sports TownAsicsNikeAdidasDiadora

Sport SponsorsSport SponsorsCoca-Cola 600Cadillac sponsoring the

PGA TourWachovia Cup

Tournament at Quail Hollow Country Club

Sports MediaSports MediaSports NetworkFox Sports NetESPN Radio

Entertainment MarketingEntertainment MarketingInvolves the use of entertainment

to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music IndustryMusic IndustryMaverick RecordsPSE RecordsJMG RecordsQuincy Jones

Movie IndustryMovie IndustryWarner BrothersDisneyActors

Theme ParksTheme ParksSix FlagsFamily Fun CenterCarowinds Theme Park

Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio

Film IndustryFilm IndustrySundance Film Festival

Television IndustryTelevision IndustryDawson’s Creek is filmed in the

Wilmington area

Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreAdult’s TheatreBelk Theatre

Video Game IndustryVideo Game IndustryX-BoxNintendoSonySega

Fine Arts and Science Fine Arts and Science IndustryIndustry

Smithsonian Museum

Mint Museum

Night Club IndustryNight Club Industry

Literacy IndustryLiteracy IndustryLibraryInternetBooks

Casinos IndustryCasinos IndustryLas VegasRenoHarrah’s

Hobbies/Craft IndustryHobbies/Craft Industry

Southern Christmas Show

Trends in Sports & Trends in Sports & EntertainmentEntertainment

Sports:– Naming Rights– X-Games– Sport Specific

Channels

Entertainment– Internet Web

Casts– MP3’s– DVD’s

Importance of Sports and Importance of Sports and EntertainmentEntertainment

Generates about $213 to $350 billion in revenue.

Approximately 800 million people viewed the 2002 Super Bowl.

The average attendance per NFL game is 66,000.

Importance of Sports and Importance of Sports and EntertainmentEntertainment

In 2000, approximately 16,346,710 people watched a NFL game.

The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.

The NBA average is about 16,804 attendants.

The average MLB attendance is 20,000,000 per year.

Importance of Sports and Importance of Sports and EntertainmentEntertainment

Over 35 million people visit Walt Disney World each year.

The Titanic, the movie, grossed almost $1 billion in global ticket sales.

Importance of Sports and Importance of Sports and EntertainmentEntertainment

Over 95 million American households own a VCR.

Over 30 million American households own a DVD player.

68% of Americans subscribe to cable TV.

Rank Title Worldwide Box Office

1. Titanic (1997) $1,835,300,000

2. The Lord of the Rings: The Return of the King (2003) $1,129,219,252

3. Pirates of the Caribbean: Dead Man's Chest (2006) $1,060,332,628

4. The Dark Knight (2008) $1,001,921,825

5. Harry Potter and the Sorcerer's Stone (2001) $968,657,891

6. Pirates of the Caribbean: At World's End (2007) $958,404,152

7. Harry Potter and the Order of the Phoenix (2007) $937,000,866

8. Star Wars: Episode I - The Phantom Menace (1999) $922,379,000

9. The Lord of the Rings: The Two Towers (2002) $921,600,000

10. Jurassic Park (1993) $919,700,000

11. Harry Potter and the Goblet of Fire (2005) $892,194,397

12. Spider-Man 3 (2007) $885,430,303

13. Shrek 2 (2004) $880,871,036

14. Harry Potter and the Chamber of Secrets (2002) $866,300,000

15. Finding Nemo (2003) $865,000,000

16. The Lord of the Rings: The Fellowship of the Ring (2001) $860,700,000

Harry Potter: $3,664.2 billion

Lord of the Rings: 2,911.5 billion

Pirates of the Caribbean: $2,018.7 billion