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101118 edemocracy workshop in Brighton
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eDemocracy
Mark Walker, SCIP
18 November 2010
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About Me
• Founder of SCIP, 1995• IT Services• Training• Web Design• Databases• Community projects:
– Raise awareness – Build new ideas– Share learning
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About This Session
• Are you following your MP on Facebook? Do you remember how young Iranians used Twitter to tell the world what was happening during last year’s presidential elections?
• Online tools are becoming more and more important in supporting people’s participation in public life, strengthening communities and building democracy
• We will discuss how you can use these tools to influence and get your voice heard.
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Some Questions
Has the internet helped democracy work better in Brighton & Hove?
• What’s happening?• What’s working?• Who voice[s] are we hearing?• Is it better than before?• What can we do next?
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Context
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Who uses the Internet?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
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Who doesn’t use the Internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
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Jargon
• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing
• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards
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Social Media and Web 2.0
Web 1.0
• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping
Web 2.0
• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency
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How can the internet contribute to democracy?
• E-democracy aims for broader and more active citizen participation enabled by the Internet, mobile communications, and other technologies in today's representative democracy, as well as through more participatory or direct forms of citizen involvement in addressing public challenges.[2]
• Clift, S. (2004). E-Democracy Resource Links from Steven Clift - E-Government, E-Politics, E-Voting Links and more. Retrieved July 10, 2009, from Publicus.Ne-t Public Strategies forthe Online World: Publicus.net
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It’s all about local
• Local people • Local forums• Local issues• Local processes• Local politicians• Local communities
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It’s all about global
• Global issues• Global communities• Global solutions• Global politics
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Brighton & Hove
• Email-based forums– Self-organised, active citizens
• Special interest groups– Addressing public challenges
• Decision-making processes– More representative democracy?
• Blogging– Whose voice are we hearing?
• Twitter– Are youlistening?
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Email-based Forums
Brighton & Hove Issues Forum, SCIP List, CVSF List
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Special interest groups and campaigns
Lewes Road Community Gardens on Facebook
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Democratic processes
Brighton & Hove City Council Consultation Portal
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News from Brighton
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How to make an impact online
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Think internet first
• Low cost• High impact• Share your stories• Hear other voices• Always on• Felixible, dynamic
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So What Should I Do?
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Step 1: Start Listening
• Join In– Twitter– Tweetdeck– Facebook– LinkedIn
– Image from www.flickr.com by
– Melvin Gaal (Mindsharing.eu)
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Tweetdeck
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YouTube
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Step 2: Look and Learn
• Get Digging– Online– Offline– Guides– Blogs– Podcasts– News– Books
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Step 2: Look and Learn
• Who is doing what?• How much time do
they put in?• What do they get
out of it?• What works?• What do I prefer?
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Step 2: Look and Learn
• Clients• Colleagues• Competitors• Search on Twitter• Use LinkedIn Groups• Who follows who?• Who blogs?• What do they say?
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• 20 minute steps– Check out who’s doing what– TweetDeck– Tidy up your LinkedIn profile– Research your competition– Post a blog entry – Read a book – online or offline– Review your plans– Measure results
Image from Flickr.com by Leo Reynolds
Step 3: Find the time!
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• Start with where you are now• Set achievable goals• Think ‘internet first’ when planning your campaigns
Next Steps
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eDemocracy in Brighton & Hove
Useful links• en.wikipedia.org/wiki/Edemocracy• Stevenclift.com• Facebook/Lewes Road Community Say No to Tesco http://bit.ly/br6pZP• www.consult.brighton-hove.gov.uk• http://forums.e-democracy.org/groups/bh• www.scip.org.uk/sciplist• http://brightonpoliticsblogger.wordpress.com/• http://newsfrombrighton.co.uk/brighton-politics/the-whos-who-of-brightons-political-
twitterati/• www.getinvolvedinthecity.org.uk/news-and-events/take-part-free-events/• www.slideshare.net/scipmark/100922-edemocracy-in-brighton-and-hove
Mark Walker, www.scip.org.uk www.twitter.com/scipmark
[email protected] 01273 234049