100 SEO methods to optimize your software site

Marius Mailat

November 7, 2009

Presentation objective

The objective of the “100 SEO methods to optimize your software site" presentation is to demonstrate how software publishers can effectively improve the online presence, increase the traffic, generate leads and sales online, maximize the ROI, make their visitors keep coming back and monetize the relevant online traffic.

Who is Marius Mailat?

case study: www.submitsuite.com and regional versions

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Agenda

Why is Search Engine Optimization important?

Classical SEO methods

Inventive SEO methods

Web 2.0 SEO methods

Desperate SEO methods

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Why is Search Engine Optimization important?

When millions of people search the Internet for products or information, does your company software come to the forefront of their search results?

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Search engines have a LARGE audience:

– 4.9 billion Internet searches per month– 133 million unique searchers each month– 37.4 searches per searcher each month

Internet users LIKE to search:

– 93.7% of Internet users utilize search– 56% utilize search at least once a day– 21% utilize search four or more times a day

source: AC Nielsen, JD Power

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Agenda

Why is Search Engine Optimization important?

Classical SEO methods

Inventive SEO methods

Web 2.0 SEO methods

Desperate SEO methods

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1.Publish your software in software repositories (tubes) and reviews sites

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2. Develop free versions of your applications and publish them in software repositories

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2. Publish your software on discount sites like: BitsDuJour, GiveawayOfTheDay, GameDJ, etc.

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4. Publish classified ads on Craigslist

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5. Publish classified ads on country specific sites

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6. Promote your RSS feed in blog directories and feed sites

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7. Directory submissions (not only to English directories but also to international directories)

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8. Article submissions with link back to your products / website

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9. Press release submission (regional and international)

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10. Use eBay or other online auction websites for obtaining traffic and sales

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11. Dmoz registration will give you credibility and a boost in ranking

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12. Buy links using systems like text-link-ads.com

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13. Approach directly website owners and purchase links

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14. Link exchange with sites from your niche

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15. 3-way link exchange, the same process as in Method 14 but between 3 sites

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16. Paid links in directories like Yahoo!, BOTW, Business, JoeAnt etc.

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17. Use a link in your forum signature

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17. Ask your friends to review your site / product / service

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19. Publish whitepapers with accent on solutions will generate "leads"

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20. Open your own affiliate program

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21. Organize offline events which are reported in online also

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22. Use links in your articles to internal pages, to benefit from content theft

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23. Offer your product in languages like ES, DE, FR, RO and promote specific to these lands

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24. Search websites which are mentioning your url and offer them special information

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25. Write a testimonial for the company who created the theme for your website

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Agenda

Why is Search Engine Optimization important?

Classical SEO methods

Inventive SEO methods

Web 2.0 SEO methods

Desperate SEO methods

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26. Ping the RPC servers once you write a new article. You will be on the first page for 1hr,

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27. Hold a contest/sponsorship with rewards and this will bring you posts and links

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28. Promote using CSE (Comparison Shopping Engines) like Shopzilla, Google Product Search

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29. Use a link in a free template you are creating

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30. Create a viral application like ElFYourSelf, Lepregram, Muglets

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31. Create free widgets (ex: my.yahoo.com), widgets for Wordpress etc.

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32. Ask for inclusion in lists related to the language in which you develop the product

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33. Publish your products in shop carts on free platforms

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34. Affiliate systems with SEO Friendly links ( like: http://site.com/#user )

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35. Offer a free online tool like Google PR checker or base 64 encoder/decoder

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36. Ask/respond to the questions in Google Groups, Yahoo Groups, Usenet or other groups

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37. Ask/respond to the questions in Yahoo! Answers, Live Qna, Askville with relevant links

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38. Offer free version of your applications in exchange of feedback

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39. Submit your website in local and regional sites, specific yellow pages for your city/region

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40. Submit your website in Google Local Business Center and create a complete profile

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41. Be part of organizations relevant to you (ex. ASP, OISV, the chamber of commerce)

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42. Create a list with top specialists in your niche

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43. Track who published your articles and press releases and offer them additional info

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44. Track the news in your niche and try to use them, write a review about them

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45. Validate your website as valid W3C XHTML and publish it in W3C Sites, OSWD etc.

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46. Search for complementary products and sell your products using up-selling and bundling

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47. Create a coupon and publish them on sites like RetailMeNot,Gutschein.de, Cuponix etc.

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48. Promote your product feeds on regional comparison sites ( CSE )

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49. Create a profile on sites like Slideshare, Slideboom with presentations and links

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50. Monitor the competitors new links and try to obtain the same links for your site

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Agenda

Why is Search Engine Optimization important?

Classical SEO methods

Inventive SEO methods

Web 2.0 SEO methods

Desperate SEO methods

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51. Viral articles promoted on social media sites like Digg, Problogger etc.

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52. Create a relevant Squidoo lens for a tag you choose

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53. Links in Wikipedia

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54. Links in the movies on YouTube, AolVideo etc. with a complete description and links

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55. Links from podcasting; an interview can generate a lot of interest and links

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56. Use links when you post in microblogging platforms like Twitter, Jaiku etc.

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57. If is relevant, post a comment in MySpace about your product

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58. Use in your YouTube account a link to your website

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59. Create a Facebook page and add a link to your website

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60. Publish your blog posts in news aggregators like newOn, Google News etc.

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61. Create a product tutorial and post it on YouTube, Aol Video with links back to you

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62. Add yourself in live bookmarks - ex: Del.icio.us, Ma.gnolia.com, Furl etc.

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63. Mark your article with a tag in Technorati

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64. Links from Stumbleupon

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65. Write articles with link baiting in mind

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66. Comments in blogs and communities

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67. Offer yourself to write guest posts in blogs

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68. Flagship content ( top best applications 2009 ? )

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69. Badges, works great with top lists ( badges for "Top 10 software bloggers 2009" ? )

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70. Offer you services for free in exchange of a link (in forums like VN7, DigitalPoint )

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71. When you participate at a conference post a blog article with images and information about it

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72. Release a free Firefox extension, a widget for G or WP or a plugin for a social network

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73. Add a link in your profile in a social network like LinkedIn, Xing

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74. Create a “blog carnival”, a collective post of many bloggers

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75. Use the power of trackbacks and refer in your posts guru blogs in your industry

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Agenda

Why is Search Engine Optimization important?

Classical SEO methods

Inventive SEO methods

Web 2.0 SEO methods

Desperate SEO methods

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76. Hunt down places where you can post an article as guest

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77. Launch free initiatives dedicated to the bloggers or potential clients

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78. Make an interview with gurus in your niche

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79. Be the first one to review a brand new application or book

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80. Search expired domains (via Snapnames, Enom, Pool etc.) and redirect them to you

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81. Write a book or a study and offer this information for free

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82. Keep an updated newsletter with exciting information

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83. Add a link in the footer of the RSS in case your RSS is scrapped

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84. Write book and products reviews in Amazon, Epinions, Revoo and use your url

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85. Provide your affiliates with ready to go templates for a mini website

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86. Try to write an article in About.com regarding a topic never discussed

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87. Send a review request to review sites like Killerstartups, Photographyreview etc.

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88. Publish photos on Flickr with your products and add comments with a link to them

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89. Publish your product on shopping sites like Kaboodle, RetailMeNot etc.

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90. Maintain the Alexa.com profile with additional links and information

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91. Add a link in your profile on 360.yahoo.com

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92. Create mini blogs with links to your website and unique content

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93. Participate in coding contests

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94. Search for wikis in your niche and participate with content related to your site

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95. Develop and promote versions of your product in Apple downloads or Android Market

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96. Create a complete profile on Aboutus.org

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97. Relevant comments on Oggix shoutbox

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98. Promote your product using P2P sharing websites

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99. Put a link to your website on Xbox live

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100. Spend money on Google Adwords PPC, Microsoft adCenter and !Y Search Marketing

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Conclusion

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You are the expert in your industry, you are the best SEO consultant for your software website promotion.

http://www.submitsuite.com/blog http://www.submitsuite.de/blog http://www.submitsuite.es/blog http://www.submitsuite.fr/blog http://www.submitsuite.ro/blog

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