10 Ways to Optimize Now for Holiday 2013
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Transcript of 10 Ways to Optimize Now for Holiday 2013
10 Ways to Optimize NOWfor Holiday 2013
Nathan RichterDirector, Client SolutionsMonetate
Haley MelanderDirector, Web ContentTommy Hilfiger
@monetate
@monetate
@monetate
Review what worked (and what didn’t work) last year.
1.
Maximize use of email andother inbound channels on-site.
2.
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Maximize use of email andother inbound channels on-site.
2.
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Make relevant changes to website navigation.3
.
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Be more relevant by leveraging location. 4
.• Show banners and other messaging that indicate the exact number of days left for shoppers to qualify for various shipping methods in time for Christmas morning.
• Provide shipping deadlines by region, for instance extending deadlines for shoppers who live close to your warehouse or distribution center.
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Add immediacy, such asshipping deadlines and countdowns.
5.
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Provide service guaranteemessaging, in-store returns, etc.
6.
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Focus more on mobile and tablet traffic.7
.
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Focus more on mobile and tablet traffic.7
.
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Drive in-store traffic and confront showrooming.8.
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Market third-party payment options.9.
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Promote e-gift cards or in-store purchases after shipping deadlines. Also consider last-minute daily deals and Flash sales.
10.
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Promote e-gift cards or in-store purchases after shipping deadlines. Also consider last-minute daily deals and Flash sales.
10.
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Thank you!
Nathan RichterDirector, Client SolutionsMonetate
Haley MelanderDirector, Web ContentTommy Hilfiger