Five Ways to Optimize Your Amazon Sales Strategy
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Transcript of Five Ways to Optimize Your Amazon Sales Strategy
– UPCs– Photos– Detailed
Descriptions– Keywords
• Find the product on Amazon:
• Click on Sell Yours • Fill in the Highlighted sections
Don’t Forget:• Check for orders daily• Confirm shipments• Seller ratings are very important• Maintain sufficient inventory
levels• Optimize prices to rank higher up
– sorted low to high normally.
• Create New Product Page• Listed in Search Results • Optimize Creative & Offers• Amazon Sponsored Products• Quick Set-Up Tips
• Get a UPC or EAN:– Bar codes used to track products.– Only one product detail page per UPC– http://www.gs1us.org
• http://www.uc-council.org/
• First, check category character limits.• Important elements:– At least 4-5 good quality photos
• First, check category character limits.• Important elements:– Descriptive title with a keyword or two
• First, check category character limits.• Important elements:– Put the bullets & descriptions to work.
Top Tips:• Bullets should be
succinct.
• Include top product features
• Reinforce product benefits
•Tell a story- why better than competition?
• Special characters not supported.
• Add a call to action
Increased Visibility• Eligible for Prime shipping
• Filter for prime + icon
• Eligible for free shipping for orders over $35
• Preference for Buy Box• After products sold by
Amazon directly, merchant sellers using FBA are given next priority in the buy box, where 95% of sales take place.
• Typically, can set up within 30 days.• Initial research:
• 5%-10% lift in 30 days• >15% in 60 days • Subject to vary.
FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8
How to get good ones and prevent negative ones.
10%-20% of buyers leave feedback. • Existing base of satisfied customers.• Offer free product for unbiased reviews• Social media outreach• Request feedback from buyers• No fakes allowed!
Most common reasons for negative reviews:• Out of stock• Product not as described• Late shipments• Incorrect item shipped• Problematic returns process
• What else helps rankings?
– Sales (c-rates)
– Good Seller Ratings
– “Interesting” Tip: Trained KW+ Listing Associations
Build Associations-
• Use to request testimonials• Use on social
media
• Facebook Ads• AdWords Ads
• Website not responsive or not converting mobile traffic?
• Try sending to Amazon.• Test Mobile-specific media
buys.• Potentially good ROAS (even
with seller costs).• Additional sales help rankings
Potential Risks:• Attribution• Other offers displayed on
page• Works better with Amazon
Webstore.
• Excellent way to drive awareness• High ROAS, esp. on short & mid-tail KWs• Quick to set-up
Note: • Not all categories are eligible• E.g. Books • Only products that win buy box are eligible
FreshKey: Keyword Researchhttp://freshkeyspytool.com/ ($20)
TeraPeak for Amazon: Market Researchhttp://www.terapeak.com/products/terapeak-for-amazon/ (Free trial available)
Amazon Webinars http://bit.ly/1hfKG9f
Amazon Tutorials http://bit.ly/1hfKI0K
Amazon’s Getting Started Guide–
Great Checklist!
http://bit.ly/1oQftw0
1. Start Small if Need be- Used & New2. Create your Own Listings 3. Optimize Creative & Pricing4. Consider FBA5. Get Reviews for your Listings6. Test Multiple Selling Strategies7. Treat Customers Well
Say Hello or Ask Questions Anytime:http://www.linkedin.com/in/purnavirjihttps://twitter.com/purnavirji
Read More At:http://searchenginewatch.com/author/2499/purna-virji