Five Ways to Optimize Your Amazon Sales Strategy

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description

How to Optimize your Amazon Sales Strategy- Five Ways to Get Creative and Make Money.

Transcript of Five Ways to Optimize Your Amazon Sales Strategy

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– UPCs– Photos– Detailed

Descriptions– Keywords

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• Find the product on Amazon:

• Click on Sell Yours • Fill in the Highlighted sections

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Don’t Forget:• Check for orders daily• Confirm shipments• Seller ratings are very important• Maintain sufficient inventory

levels• Optimize prices to rank higher up

– sorted low to high normally.

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• Create New Product Page• Listed in Search Results • Optimize Creative & Offers• Amazon Sponsored Products• Quick Set-Up Tips

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• Get a UPC or EAN:– Bar codes used to track products.– Only one product detail page per UPC– http://www.gs1us.org

• http://www.uc-council.org/

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• First, check category character limits.• Important elements:– At least 4-5 good quality photos

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• First, check category character limits.• Important elements:– Descriptive title with a keyword or two

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• First, check category character limits.• Important elements:– Put the bullets & descriptions to work.

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Top Tips:• Bullets should be

succinct.

• Include top product features

• Reinforce product benefits

•Tell a story- why better than competition?

• Special characters not supported.

• Add a call to action

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Increased Visibility• Eligible for Prime shipping

• Filter for prime + icon

• Eligible for free shipping for orders over $35

• Preference for Buy Box• After products sold by

Amazon directly, merchant sellers using FBA are given next priority in the buy box, where 95% of sales take place.

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• Typically, can set up within 30 days.• Initial research:

• 5%-10% lift in 30 days• >15% in 60 days • Subject to vary.

FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8

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How to get good ones and prevent negative ones.

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10%-20% of buyers leave feedback. • Existing base of satisfied customers.• Offer free product for unbiased reviews• Social media outreach• Request feedback from buyers• No fakes allowed!

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Most common reasons for negative reviews:• Out of stock• Product not as described• Late shipments• Incorrect item shipped• Problematic returns process

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• What else helps rankings?

– Sales (c-rates)

– Good Seller Ratings

– “Interesting” Tip: Trained KW+ Listing Associations

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Build Associations-

• Use to request testimonials• Use on social

media

• Facebook Ads• AdWords Ads

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• Website not responsive or not converting mobile traffic?

• Try sending to Amazon.• Test Mobile-specific media

buys.• Potentially good ROAS (even

with seller costs).• Additional sales help rankings

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Potential Risks:• Attribution• Other offers displayed on

page• Works better with Amazon

Webstore.

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• Excellent way to drive awareness• High ROAS, esp. on short & mid-tail KWs• Quick to set-up

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Note: • Not all categories are eligible• E.g. Books • Only products that win buy box are eligible

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FreshKey: Keyword Researchhttp://freshkeyspytool.com/ ($20)

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TeraPeak for Amazon: Market Researchhttp://www.terapeak.com/products/terapeak-for-amazon/ (Free trial available)

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Amazon Webinars http://bit.ly/1hfKG9f

Amazon Tutorials http://bit.ly/1hfKI0K

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Amazon’s Getting Started Guide–

Great Checklist!

http://bit.ly/1oQftw0

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1. Start Small if Need be- Used & New2. Create your Own Listings 3. Optimize Creative & Pricing4. Consider FBA5. Get Reviews for your Listings6. Test Multiple Selling Strategies7. Treat Customers Well