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10 Ways to Improve Your Unique Personal Brand

Yooniko

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• People use the internet to express themselves and share content on topics that interest them ever since the emergence of social sites

• The earlier you joined the digital world, the higher the probability that you experimented with a variety of platforms and tools

• This could mean that you have profiles or accounts that might show up in a google search – and not make you look very professional.

Google never forgets, so you need to take action to manage your brand

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Here are a few ideas to help you improve your personal brand and achieve your goals

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Tip 1: Think a bit

• Spend some time thinking about who you are, and what your goals are

• What is it that you want your personal brand to do for you?

• What is it about your brand that makes you special?

• Check if there are any keywords or phrases that can clearly describe your point of difference

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Tip 2: Clean house

• Look around online and see if you have any profiles that you once signed up for but no longer use

• Remove these profiles that you don’t use but are out there

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Tip 3: Gather evidence

• Look back at your old performance reviews to see what themes may emerge in the way you work and how you have developed over time

• What are the areas that people say are your strengths, and what comes up as a good area for you to develop further in?

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Tip 4: Flesh out profile(s)

• Check your LinkedIn profile (and other profiles) and see if everything is up-to-date

• Determine if there are any missing pieces on the profile

• Update with any skills that were left out

• Include any relevant project work that showcases your talents

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Tip 5: Check privacy settings

• Review privacy settings on Facebook, LinkedIn and other platforms

• Perform a self-check on Google

• Get a ‘virgin’ browser

• Try to find out everything you can about yourself

• Ask a friend to help

• If needed, you can also run your own privacy audit

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Tip 6: Get help and feedback

• Find a mentor at work (or wherever), and set up regular meetings with them to discuss your personal brand

• Eventually you might be able to become a mentor to another person (just don’t rush into this before you’re ready)

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Tip 7: Renovate your look

• Realize that it’s important to look your best

• It may sound superficial, but a great haircut and new profile picture can really add some pizzazz to your profile

• People sometimes use pictures that are too old, or too informal, or just plain bad

• Your profile picture is the first impression that some people have of you

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Tip 8: Publish or perish

• Start by reading popular bloggers in your field

• Think about topics where you can offer your own take

• Start a blog about your perspective on the most important topics in your field

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Tip 9: Participate in forums• Identify platforms or forums where influential people in your chosen field of

interest tend to gather

• Start commenting in these online forums

• Participating in the discussion and getting responses from others with differing views will help you refine your own opinions and thoughts

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Tip 10: Teach others

• If you have built your expertise in your chosen field to a point of authority - start looking for places where you can teach others on a large scale

• Speak at forums that can give you the right kind of visibility

• Colleges

• Community events

• Conferences / exhibitions

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Take steps to improve your unique brand

Get started today

Have it working for you, not against you

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Keep in touch!

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